Funnel IQ vs. MagicPixel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Funnel IQ
Score 8.2 out of 10
N/A
The Funnel IQ product provides a platform that delivers GTM data.N/A
MagicPixel
Score 7.7 out of 10
Small Businesses (1-50 employees)
MagicPixel's server side tag management solution allows users to manage both web and mobile app tagging from the same console. MagicPixel helps marketers in healthcare and insurance sectors to comply with HIPAA guidelines by protecting sensitive PII of users. Users can enable consent-driven data…N/A
Pricing
Funnel IQMagicPixel
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Funnel IQMagicPixel
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.—
More Pricing Information
Features
Funnel IQMagicPixel
Security
Comparison of Security features of Product A and Product B
Funnel IQ
8.0
6 Ratings
7% below category average
MagicPixel
-
Ratings
Role-based user permissions8.06 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Funnel IQ
8.0
6 Ratings
0% below category average
MagicPixel
7.2
3 Ratings
11% below category average
Tag library8.36 Ratings9.03 Ratings
Tag variable mapping7.86 Ratings7.03 Ratings
Ease of writing custom tags8.56 Ratings6.33 Ratings
Rules-driven tag execution8.06 Ratings6.02 Ratings
Tag performance monitoring8.86 Ratings9.03 Ratings
Page load times7.16 Ratings6.03 Ratings
Mobile app tagging7.85 Ratings00 Ratings
Library of JavaScript extensions7.25 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Funnel IQ
8.3
6 Ratings
0% below category average
MagicPixel
-
Ratings
Event tracking8.56 Ratings00 Ratings
Mobile event tracking8.85 Ratings00 Ratings
Data distribution management8.36 Ratings00 Ratings
Universal data layer8.26 Ratings00 Ratings
Automated error checking8.05 Ratings00 Ratings
Best Alternatives
Funnel IQMagicPixel
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Funnel IQMagicPixel
Likelihood to Recommend
8.2
(6 ratings)
7.7
(3 ratings)
Usability
8.5
(6 ratings)
8.0
(3 ratings)
Support Rating
8.2
(6 ratings)
8.0
(3 ratings)
User Testimonials
Funnel IQMagicPixel
Likelihood to Recommend
Funnel IQ
Well suited: Easy to use. Well suited for a detailed revenue report, pipeline funnels can be maintained easily. The new integration is smooth. Compare the cost of integration services and their value addition to the product. Less appropriate: Bulky databased with millions of data is hard to connect and it also slows down the response.
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MagicPixel
Magic Pixel has worked really well between teams - the ability for anyone on our team from marketing to IT to channel leads can update and implement and track, enabling for better integration and more efficiency
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Pros
Funnel IQ
  • You can schedule exports to Google Sheets, Data Studio, or any Data warehouse.
  • They offer a dedicated account manager.
  • They already support many of the data sources that we use as well as supporting custom data sources.
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MagicPixel
  • Multi-integrated tracking approach
  • Tag analytics
  • Lighthouse integration for Sitespeed + page experience monitoring.
  • Live debugging
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Cons
Funnel IQ
  • For me, Funnel IQ is key facilitator tool which aligns key areas, software and professionals in my organisations together, in the revenue generation project. No reservations on the quality derived from this platform.
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MagicPixel
  • Pre built integrations are great, but the variety could be better.
  • Page loading times can be a bottle neck.
  • Tag suggestions are not always relevant.
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Usability
Funnel IQ
When it comes to getting new users up to speed I felt it was a much quicker, easier, and overall just more streamlined process than various other competing SAAS solutions. The time to use and through training was great, I felt up to speed in week one, the various strategies on how to best leverage takes a bit more time but they do come.
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MagicPixel
Overall, usability is high and fairly intuitive
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Support Rating
Funnel IQ
In our case, the support was quite good, it was not excellent but we do not have any type of complaint about this, the process was quite smooth and we felt supported throughout the process of implementing the tool in our work, having our doubts resolved in a matter of minutes, something that is really appreciated in processes like these.
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MagicPixel
While they're definitely very helpful, they aren't always the best at explaining how to integrate certain products and APIs into their platform. I would have appreciated additional support articles with video and pictures references on how to integrate other products. Overall though they were very helpful when reaching out!
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Alternatives Considered
Funnel IQ
Smartlook also provides good insights about data, but those insights are totally different from the Funnel IQ. We can create funnels on Smartlook as well, but it does not have auto-optimization or signal feature, but the signal feature in Funnel IQ is very good and helps us do better and optimize things.
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MagicPixel
I only briefly had an experience with Hitask but the biggest tale away for me was that MagicPixel a better user interface and user experience. This was really important to me because the more user friendly the tool is, theoretically we are spending less time using the tool but reaping an equitable value.
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Return on Investment
Funnel IQ
  • More time back to focus on the GTM plan (less time chasing data).
  • Ease of scale for GTM plans.
  • More impactful GTM retrospectives.
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MagicPixel
  • Improved multi-integrative approach for less dev time implementing tags.
  • Easier testing of tags meant less down-time for misbehaving tags.
  • More mobile growth due to better tracking.
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ScreenShots