If data is new oil, Funnel is it's refinery.
April 20, 2022

If data is new oil, Funnel is it's refinery.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Funnel IQ

Funnel IQ provides the solution to get all the data related to the revenue, sales, and CRM hygiene all in one place so that it's easy to analyze and collect useful information about the various integrations and check how these integrations are performing in terms of sales and revenue, also helps to analyze the future course of action.
  • It assists in tracking all the data related to sales.
  • It shows how our customer relationship model is working.
  • It helps to decipher what refinements are needed ahead for the improvement of CRM solutions.
  • It will be great if user can schedule future task.
  • Some features should be automated like send revenue feedback after every 7 days.
  • live demos and tutorials can be a big plus for new users as it is hard to find everything on our own.
  • Improved cost of services.
  • Removes dependency over redundant integrations that are costing revenue.
  • Help to improve overall growth.
if we compare Funnel IQ with improved both are pretty much similar some features here and there are a bit advanced. like It has more integrations, the initial setup in Improvado is a little bit trickier whereas it is simple in Funnel. Improvado has more robust features but the funnel does the same in a cost-effective manner.

Do you think Funnel IQ delivers good value for the price?


Are you happy with Funnel IQ's feature set?


Did Funnel IQ live up to sales and marketing promises?


Did implementation of Funnel IQ go as expected?

I wasn't involved with the implementation phase

Would you buy Funnel IQ again?


AppsFlyer, Firebase Crashlytics, Facebook Business Manager (formerly Pages Manager)
The Funnel has a great user interface and less complex to understand when you got the gist of it. Tracking revenue reports and engagement report is easier. Trending is a very powerful tool that helps a lot. we can save more time with the funnel rather than going on the dashboard of various integrations. It basically gives more control over the data.
There have been no complaints in the area of support whether it's a query related to integration to dashboard setup, to the API integrations with a partner, support get you covered there are times when we struggle with the huge plethora of integrations and how to sort them out in a manner that can not affect our previous integration in this support staff helps a lot.
Well suited: Easy to use. Well suited for a detailed revenue report, pipeline funnels can be maintained easily. The new integration is smooth. Compare the cost of integration services and their value addition to the product.
Less appropriate: Bulky databased with millions of data is hard to connect and it also slows down the response.

Funnel IQ Feature Ratings

Tag library
Tag variable mapping
Ease of writing custom tags
Rules-driven tag execution
Tag performance monitoring
Page load times
Mobile app tagging
Not Rated
Library of JavaScript extensions
Event tracking
Mobile event tracking
Not Rated
Data distribution management
Universal data layer
Role-based user permissions