FirstHive vs. SAP Customer Data Solutions

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FirstHive
Score 9.4 out of 10
N/A
Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc.. THe CDP uses Machine Learning for building unified customer identities and layering it with actionable campaign targeting recommendations to deliver Marketing ROI. FirstHive is a privacy by design, GDPR compliant product & delivers a cross channel campaign…N/A
SAP Customer Data Solutions
Score 8.3 out of 10
N/A
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
Pricing
FirstHiveSAP Customer Data Solutions
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
FirstHiveSAP Customer Data Solutions
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FirstHiveSAP Customer Data Solutions
Top Pros
Top Cons
Features
FirstHiveSAP Customer Data Solutions
Tag Management
Comparison of Tag Management features of Product A and Product B
FirstHive
-
Ratings
SAP Customer Data Solutions
7.6
28 Ratings
13% below category average
Tag library00 Ratings7.627 Ratings
Tag variable mapping00 Ratings7.625 Ratings
Ease of writing custom tags00 Ratings7.726 Ratings
Rules-driven tag execution00 Ratings7.526 Ratings
Tag performance monitoring00 Ratings7.725 Ratings
Page load times00 Ratings7.626 Ratings
Mobile app tagging00 Ratings7.425 Ratings
Library of JavaScript extensions00 Ratings7.524 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
FirstHive
-
Ratings
SAP Customer Data Solutions
7.7
28 Ratings
11% below category average
Standard visitor segmentation00 Ratings7.728 Ratings
Behavioral visitor segmentation00 Ratings7.827 Ratings
Traffic allocation control00 Ratings7.427 Ratings
Website personalization00 Ratings7.826 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
FirstHive
-
Ratings
SAP Customer Data Solutions
7.7
29 Ratings
14% below category average
Account Scoring00 Ratings7.327 Ratings
Customer Data Governance00 Ratings7.828 Ratings
Data Connectors00 Ratings7.629 Ratings
Data Enhancement00 Ratings7.729 Ratings
Data Ingestion00 Ratings7.529 Ratings
Data Storage00 Ratings7.829 Ratings
Data Visibility00 Ratings7.629 Ratings
Event Data00 Ratings7.527 Ratings
Identity Resolution00 Ratings7.927 Ratings
Best Alternatives
FirstHiveSAP Customer Data Solutions
Small Businesses
Klaviyo
Klaviyo
Score 8.9 out of 10
Klaviyo
Klaviyo
Score 8.9 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 8.9 out of 10
SALESmanago
SALESmanago
Score 8.9 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
Treasure Data
Treasure Data
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FirstHiveSAP Customer Data Solutions
Likelihood to Recommend
9.4
(3 ratings)
8.0
(59 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(10 ratings)
Usability
-
(0 ratings)
9.1
(7 ratings)
Availability
-
(0 ratings)
8.1
(57 ratings)
Performance
-
(0 ratings)
7.3
(7 ratings)
Support Rating
-
(0 ratings)
9.1
(8 ratings)
In-Person Training
-
(0 ratings)
9.1
(2 ratings)
Online Training
-
(0 ratings)
9.1
(7 ratings)
Implementation Rating
-
(0 ratings)
7.3
(7 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
4.5
(1 ratings)
Vendor pre-sale
-
(0 ratings)
4.5
(1 ratings)
User Testimonials
FirstHiveSAP Customer Data Solutions
Likelihood to Recommend
FirstHive
It is well suited for all B2B and B2C industries to manage customers data and execute inbound campaigns
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SAP
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
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Pros
FirstHive
  • Data segmentation
  • Data push without uploading to Facebook and Google ads platforms
  • Inbound marketing campaigns execution without uploading our precious data into 3rd party platforms
  • Email and SMS autiomation
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SAP
  • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
  • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
  • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
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Cons
FirstHive
  • Loading time
  • Ease of integration
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SAP
  • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
  • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
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Likelihood to Renew
FirstHive
No answers on this topic
SAP
On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
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Usability
FirstHive
No answers on this topic
SAP
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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Reliability and Availability
FirstHive
No answers on this topic
SAP
Customer Data Solutions availability has been pretty good, anytime there has been any issues like I mentioned before, support staff has been quickly avialable to help trouble shoot things. Customer data solutions has had very few outages during out time using it as well and when they happen it's a quick resolution.
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Performance
FirstHive
No answers on this topic
SAP
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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Support Rating
FirstHive
No answers on this topic
SAP
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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In-Person Training
FirstHive
No answers on this topic
SAP
because it was made directly in the company
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Online Training
FirstHive
No answers on this topic
SAP
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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Implementation Rating
FirstHive
No answers on this topic
SAP
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
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Alternatives Considered
FirstHive
FirstHive is the first software of its kind that I use. It was recommended to me by a colleague who told me he is very happy with it, but he uses it for professional and non-educational purposes (as is my case). Indeed, even at an educational level, it is software that works. It would be helpful to create an educational version with fewer features and a more affordable price.
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SAP
There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.
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Scalability
FirstHive
No answers on this topic
SAP
because the platform actually allows you to scale at any time if designed following best practices
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Return on Investment
FirstHive
  • EDM campaigns improved a lot with 20% increment in leads
  • SMS open rate has improved with tracking clicks options to optimize the campaign
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SAP
  • Having a single, stremlined point of entry for the customers improves the overall customer experience
  • By the same reason, maintenance costs are reduced because interventions focus on a single object
  • It's versatile in its integration so there is no need to change the surrounding software ecosystem
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ScreenShots

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform