6 Ratings
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Score 8.4 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

Fliptop (Discontinued Product)

1. Be sure to specify and understand the impact on your model when looking at volume versus value factors. 2. Ask all your potential vendors about set-up costs and time.3. Understand, with any predictive model, how it will affect both marketing and sales - a predictive tool should bring the two closer together.4. Remember - its predictive, not all-knowing and brief/train your teams accordingly.
Mark Farnell | TrustRadius Reviewer

TechTarget Priority Engine

The nurtures have worked really well. It's one upload I do every week that doesn't take a lot of time but brings in a lot of pipelines. Because our Sales Team has so many applications, the emails about specific accounts that are more engaged can get lost in translation.
davi schmidt | TrustRadius Reviewer

Pros

Fliptop (Discontinued Product)

  • Listening to customers - very responsive customer success team.
  • Working with customers to build the most predictable model.
  • Easy to set up and get useful reporting quickly.
Mark Farnell | TrustRadius Reviewer

TechTarget Priority Engine

  • Automated emails to users.
  • Targeted companies.
Kyle Scagnelli | TrustRadius Reviewer

Cons

Fliptop (Discontinued Product)

  • A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
  • Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)
Mark Farnell | TrustRadius Reviewer

TechTarget Priority Engine

  • More filters and options for profiles. Also, suggestions based on current profiles.
  • Integration into Engagio would be nice.
davi schmidt | TrustRadius Reviewer

Support Rating

Fliptop (Discontinued Product)

No score
No answers yet
No answers on this topic

TechTarget Priority Engine

TechTarget Priority Engine 8.5
Based on 3 answers
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
Kyle Scagnelli | TrustRadius Reviewer

Alternatives Considered

Fliptop (Discontinued Product)

We pushed Fliptop through to preferred vendor because (at that time):
  • Fast set up time with zero cost
  • Public appexchange listing (passed salesforce security)
  • Demonstrated best understanding of our requirements
Mark Farnell | TrustRadius Reviewer

TechTarget Priority Engine

No answers on this topic

Return on Investment

Fliptop (Discontinued Product)

  • Before fliptop around 50% of our MQLs were in lower quality accounts, that number has reduced to around 15%.
  • We have identified the key market segments that drove over 50% of our growth last year.
  • Real focus for the marketing teams and intel on where to focus key email and nurture campaigns.
Mark Farnell | TrustRadius Reviewer

TechTarget Priority Engine

  • Brought us pipelines without much of a lift.
davi schmidt | TrustRadius Reviewer

Pricing Details

Fliptop (Discontinued Product)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

TechTarget Priority Engine

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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