6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100
17 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Attribute Ratings

  • Fliptop (Discontinued Product) and TechTarget Priority Engine are tied in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.2

Fliptop (Discontinued Product)

82%
1 Rating
8.2

TechTarget Priority Engine

82%
7 Ratings

Support Rating

Fliptop (Discontinued Product)

N/A
0 Ratings
7.7

TechTarget Priority Engine

77%
4 Ratings

Likelihood to Recommend

LinkedIn

1. Be sure to specify and understand the impact on your model when looking at volume versus value factors. 2. Ask all your potential vendors about set-up costs and time. 3. Understand, with any predictive model, how it will affect both marketing and sales - a predictive tool should bring the two closer together. 4. Remember - its predictive, not all-knowing and brief/train your teams accordingly.
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TechTarget

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
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Pros

LinkedIn

  • Listening to customers - very responsive customer success team.
  • Working with customers to build the most predictable model.
  • Easy to set up and get useful reporting quickly.
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TechTarget

  • Accurate Titles and Contact info
  • Robust data form multiple people in the org
  • Frequency of sending me reports that change a lot, so they are current.
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Cons

LinkedIn

  • A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
  • Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)
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TechTarget

  • Only sending titles that are relevant
  • Speed - the page is slow sometimes, so I avoid it on busy days
  • would be nice to shar profiles with someone on my team, like my AE
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Pricing Details

Fliptop (Discontinued Product)

Starting Price

Editions & Modules

Fliptop (Discontinued Product) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    TechTarget Priority Engine

    Starting Price

    Editions & Modules

    TechTarget Priority Engine editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Support Rating

      LinkedIn

      No answers on this topic

      TechTarget

      I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
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      Alternatives Considered

      LinkedIn

      We pushed Fliptop through to preferred vendor because (at that time):
      • Fast set up time with zero cost
      • Public appexchange listing (passed salesforce security)
      • Demonstrated best understanding of our requirements
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      TechTarget

      Each has its perks. Using them in conjunction with each other will deliver the best results. TechTarget Priority Engine gives info on items accounts are searching for and what is relevant to them today. It provides specific conversation tracks to create opportunities (current hot topics). ZoomInfo gives organization structure trees, better contact info - cell numbers, and more direct numbers.
      Read full review

      Return on Investment

      LinkedIn

      • Before fliptop around 50% of our MQLs were in lower quality accounts, that number has reduced to around 15%.
      • We have identified the key market segments that drove over 50% of our growth last year.
      • Real focus for the marketing teams and intel on where to focus key email and nurture campaigns.
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      TechTarget

      • TechTarget led to many more meetings set.
      • Meetings that were held were much more in-depth and beneficial.
      • Quality, relatable information led to increased bottom-line.
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