Fliptop (Discontinued Product) vs. TechTarget Priority Engine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fliptop (Discontinued Product)
Score 8.4 out of 10
N/A
Fliptop was a predictive analytics application combining public web data with internal CRM and marketing data to score leads, identify target companies and trigger marketing actions. Fliptop was acquired by LinkedIn in 2015 and integrated with LinkedIn products. Fliptop is no longer available as a standalone product.N/A
TechTarget Priority Engine
Score 7.9 out of 10
N/A
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
Pricing
Fliptop (Discontinued Product)TechTarget Priority Engine
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Fliptop (Discontinued Product)TechTarget Priority Engine
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Fliptop (Discontinued Product)TechTarget Priority Engine
Top Pros
Top Cons
Features
Fliptop (Discontinued Product)TechTarget Priority Engine
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Fliptop (Discontinued Product)
-
Ratings
TechTarget Priority Engine
7.3
8 Ratings
6% below category average
Contact information00 Ratings7.68 Ratings
Company information00 Ratings7.78 Ratings
Industry information00 Ratings6.68 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Fliptop (Discontinued Product)
-
Ratings
TechTarget Priority Engine
6.2
7 Ratings
21% below category average
Web Personalization00 Ratings7.06 Ratings
3rd party intent signals00 Ratings6.87 Ratings
Downstream intent signals00 Ratings5.74 Ratings
Account identification00 Ratings7.77 Ratings
Buyer journey tracking00 Ratings6.37 Ratings
Revenue forecasts00 Ratings4.03 Ratings
Audience segmentation00 Ratings5.65 Ratings
Conversion optimization00 Ratings5.36 Ratings
Content Syndication00 Ratings7.05 Ratings
Best Alternatives
Fliptop (Discontinued Product)TechTarget Priority Engine
Small Businesses
Mediafly
Mediafly
Score 7.4 out of 10
ZoomInfo Sales
ZoomInfo Sales
Score 8.1 out of 10
Medium-sized Companies
Clari
Clari
Score 8.1 out of 10
Qualified
Qualified
Score 9.6 out of 10
Enterprises
Clari
Clari
Score 8.1 out of 10
Demandbase One
Demandbase One
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Fliptop (Discontinued Product)TechTarget Priority Engine
Likelihood to Recommend
8.2
(1 ratings)
7.8
(15 ratings)
Support Rating
-
(0 ratings)
7.7
(2 ratings)
User Testimonials
Fliptop (Discontinued Product)TechTarget Priority Engine
Likelihood to Recommend
Discontinued Products
1. Be sure to specify and understand the impact on your model when looking at volume versus value factors. 2. Ask all your potential vendors about set-up costs and time. 3. Understand, with any predictive model, how it will affect both marketing and sales - a predictive tool should bring the two closer together. 4. Remember - its predictive, not all-knowing and brief/train your teams accordingly.
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TechTarget
TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
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Pros
Discontinued Products
  • Listening to customers - very responsive customer success team.
  • Working with customers to build the most predictable model.
  • Easy to set up and get useful reporting quickly.
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TechTarget
  • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
  • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
  • TechTarget provides current tech stack for companies that I'm researching.
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Cons
Discontinued Products
  • A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
  • Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)
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TechTarget
  • It is not particularly intuitive
  • Too many steps to get where I need to go
  • Needs to provide more depth to help determine urgency and intent to buy
  • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
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Support Rating
Discontinued Products
No answers on this topic
TechTarget
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
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Alternatives Considered
Discontinued Products
We pushed Fliptop through to preferred vendor because (at that time):
  • Fast set up time with zero cost
  • Public appexchange listing (passed salesforce security)
  • Demonstrated best understanding of our requirements
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TechTarget
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
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Return on Investment
Discontinued Products
  • Before fliptop around 50% of our MQLs were in lower quality accounts, that number has reduced to around 15%.
  • We have identified the key market segments that drove over 50% of our growth last year.
  • Real focus for the marketing teams and intel on where to focus key email and nurture campaigns.
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TechTarget
  • It is best when used in conjunction with all of our other tooling and not used alone
  • It has enabled my team to have a better feel for what is happening at a prospect's company
  • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
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ScreenShots