Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Foleon
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Foleon is a content creation platform designed to make it easy to create interactive content that is on brand. It provides B2B companies with a drag & drop editor and interactive Foleon Doc format used to create bespoke digital content experiences that are engaging, intelligent, and scalable. Founded in Amsterdam with locations in the US and Europe, Foleon is on a mission to empower companies to create the content their audience craves.N/A
Folloze
Score 9.4 out of 10
Enterprise companies (1,001+ employees)
Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign orchestration. For channel marketing, Folloze allows users to have a “leg in two places," so users and partners can work in parallel and in partnership - from entirely different organizations - on one…N/A
Pricing
FoleonFolloze
Editions & Modules
No answers on this topic
Folloze
Contact Us
Offerings
Pricing Offerings
FoleonFolloze
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalRequired
Additional DetailsWhen it comes to creating compelling content, we know one size doesn't fit all. So we offer custom plans that align with your business needs today and scale as you do.
More Pricing Information
Features
FoleonFolloze
Engagement
Comparison of Engagement features of Product A and Product B
Foleon
-
Ratings
Folloze
8.6
1 Ratings
8% above category average
Automated routing and prioritization00 Ratings9.11 Ratings
Customer interaction histories00 Ratings9.11 Ratings
Personalization00 Ratings8.21 Ratings
Engagement data tracking00 Ratings8.21 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Foleon
-
Ratings
Folloze
6.4
1 Ratings
16% below category average
Standard visitor segmentation00 Ratings6.41 Ratings
Behavioral visitor segmentation00 Ratings6.41 Ratings
ABM sales intelligence00 Ratings6.41 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Foleon
-
Ratings
Folloze
6.4
1 Ratings
16% below category average
3rd party intent signals00 Ratings6.41 Ratings
Downstream intent signals00 Ratings6.41 Ratings
Account identification00 Ratings6.41 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Foleon
-
Ratings
Folloze
9.1
1 Ratings
9% above category average
Automated workflow & orchestration00 Ratings9.11 Ratings
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User Ratings
FoleonFolloze
Likelihood to Recommend
9.0
(2 ratings)
7.9
(39 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(2 ratings)
Usability
-
(0 ratings)
7.8
(39 ratings)
Availability
-
(0 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
-
(0 ratings)
8.5
(39 ratings)
Online Training
-
(0 ratings)
4.5
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(2 ratings)
Configurability
-
(0 ratings)
5.5
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
4.5
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
5.5
(1 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
FoleonFolloze
Likelihood to Recommend
Foleon
With templates, themes, and roles,
it facilitates cross-team collaboration and content production while ensuring
consistency in our branding and content management.

It is very useful to improve our
procedures, collect information and ensure that our martech works together.

Foleon allows us
to add background movies, parallax effects, and other animations to increase
customer engagement.
Read full review
Folloze
Folloze is a solid tool for creating personalized experiences and micro-targeted campaigns. Being able to deliver a ton of information, content, and/or useful links based on specific segments or personas. Folloze makes it easy to bring together content around a specific narrative so we can speak impactfully to specific market segments.
Read full review
Pros
Foleon
  • Foleon is a very easy to use tool to create different types of posts.
  • The learning curve is relatively shallow and the user interface is very logical.
Read full review
Folloze
  • Plug into Salesforce. We live in Salesforce, so it's a must!
  • Ease of use when designing boards. We love to all feel like graphic designers.
  • Dashboards showing activity levels of all types.
  • Storing assets within folloze. Makes it super easy to build a board fast.
  • Cloning boards. Time saver!!
Read full review
Cons
Foleon
  • The platform can be quite slow at times, especially during posting.
  • I would also like to be able to limit access to media files and information.
Read full review
Folloze
  • Integrating the contact form with our CRM has been a lengthy and on-going process
  • We use iframe for some of our content pieces and I think it could look better than it does now
  • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
Read full review
Likelihood to Renew
Foleon
No answers on this topic
Folloze
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
Read full review
Usability
Foleon
No answers on this topic
Folloze
Usability is good, but it does take some patience at times. You need to refer to your CSM or the Folloze resource library when stuck, which is relatively standard. Once you get the hang of things, I feel it's easy to remember and duplicate your efforts over and over. Just be patient and learn all you can about the product.
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Reliability and Availability
Foleon
No answers on this topic
Folloze
sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
Read full review
Performance
Foleon
No answers on this topic
Folloze
pages load slow sometimes
Read full review
Support Rating
Foleon
No answers on this topic
Folloze
Folloze has a very intuitive user interface and designer. Their integrations have been seamless, and their team has been extremely helpful and responsive in getting features added or any gaps addressed. We have been leveraging the tool to its full capability, and people are happy both internally as well as externally.
Read full review
Online Training
Foleon
No answers on this topic
Folloze
5 as we did it with our own people in house and not with Folloze
Read full review
Implementation Rating
Foleon
No answers on this topic
Folloze
I was not involved with the implementation of Folloze. This project was executed before I was hired
Read full review
Alternatives Considered
Foleon
Foleon
makes it easy to create interactive and absolute material relevant to our
organization's brand so that it is accessible to our readers while allowing us
to create personalized digital content experiences.
Read full review
Folloze
Folloze does so much more than the other tools we evaluated, like PathFactory and Uberflip. Those other solutions are more of a content repository with AI to help guide the visitor's experience. While this is powerful, Folloze goes a step further by making a full web page experience. It allows you to provide context and a story along with the content itself. When paired with their personalization, Folloze is the clear choice
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Contract Terms and Pricing Model
Foleon
No answers on this topic
Folloze
cannot disclose
Read full review
Scalability
Foleon
No answers on this topic
Folloze
there are still a lot of things that need to be made available within the product
Read full review
Return on Investment
Foleon
  • In my personal opinion, we can say that this tool has had great positive aspects in our organization.
Read full review
Folloze
  • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
  • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
Read full review
ScreenShots

Foleon Screenshots

Screenshot of Turning tedious long-form content into engaging, digestible stories and fully immerse the audience in an interactive, media-rich experience.Screenshot of A drag & drop editor with templates and themes used to create content, regardless of the user's digital or design experience.Screenshot of Collaborate between teams and scale interactive content creation with user roles and templates that lets the user stay on-brand.Screenshot of Connecting Foleon to a tech stack enhances its workflows, gain insights, and ensure martech works together.Screenshot of Foleon empowers users to optimize content based on the audience’s behavior.

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses deep buyer insights, sales orchestration and AI to empower sales and marketing teams. In minutes, create personalized experiences and micro-targeted campaigns that engages today’s savvy B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns dramatically increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze goes beyond page views, opens and clicks.

Enjoy deeper insights that measure your target customers’ serious interest in your offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – all for each and every asset they engage with throughout their journey. Every single metric tracked for you in the Folloze dashboard was designed to help the Demand Gen team determine exactly when is the right time for for sales to engage potential buyers – and when to hold off.Screenshot of Ending the slog of building microsites and landing pages.

With Folloze, any B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them – no more guessing what your buyers will like. B2B demand generation campaigns and programs powered by Folloze are far more engaging, improving brand awareness and Call-to-Action success, meaning higher conversions and warmer pipeline of well-qualified leads.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions. All while leveraging Collaborative Marketing and Sales Motions.Screenshot of Intelligent content nomination.

Leverage Artificial intelligence to recommend content – at both build time as well as in real-time – and automatically deliver the most relevant and highest-performing content, dynamic messaging, and specific imagery, that accounts and contacts will find truly valuable and engaging. This also enables Account engagement analytics