Folloze vs. FunnelEnvy

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Folloze
Score 8.1 out of 10
Enterprise companies (1,001+ employees)
Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A
FunnelEnvy
Score 0.0 out of 10
N/A
N/A
$1
one-time fee
Pricing
FollozeFunnelEnvy
Editions & Modules
Folloze
Contact Sales
Basic
$1
one-time fee
Offerings
Pricing Offerings
FollozeFunnelEnvy
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
FollozeFunnelEnvy
Considered Both Products
Folloze
Chose Folloze
Folloze is a cost-friendly solution that helped in reducing cost and increase ROI (Return On Investment)
The set of features offered in Folloze enables clear view of leads and email engagements
The analytics module provides greater insights over email campaigns
Chose Folloze
Folloze is in a league of it's own when comparing it to previous resources our team has leveraged in the past. The biggest part of this statement really comes down to the integration piece. Whether it's Google Analytics or Marketo, Folloze has truly set the bar on being able to …
Chose Folloze
We have not used other products quite like Folloze.
Chose Folloze
Folloze is a much easier platform to use compared to Pathfactory. The platform is more intuitive, and there is greater functionality.
Chose Folloze
Folloze offers much more robust and sophisticated solutions compared to Pathfactory. The microsite building experience is moons ahead of Pathfactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting …
Chose Folloze
Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use …
Chose Folloze
Cannot comment as I was not part of the ultimate decisionmaking process.
Chose Folloze
Folloze does so much more than the other tools we evaluated, like PathFactory and Uberflip. Those other solutions are more of a content repository with AI to help guide the visitor's experience. While this is powerful, Folloze goes a step further by making a full web page …
Chose Folloze
In looking at solutions that are robust, Folloze was selected because it was very simple to use. As I have mentioned, we had our first page done in a week. Looking at other solutions that are just a piece of software meant for other tasks, they had significant setup, greater …
Chose Folloze
Folloze is a lot easier to use vs. Drupal when building out pages. The look of Drupal is not as pleasing to the eyes as the way you can customize it on Folloze. Folloze also does not require any coding, so it takes away the complication and chances of "missed codes" or errors …
Chose Folloze
Folloze has a much better interface with creating microsites. PathFactory has a lot of good content stream goals, but as far as microsites and template, Folloze has more experience and capability to make it an easier and more scalable solution.
Chose Folloze
Folloze as a tool was actually integrated into our Dun & Bradstreet Rev.Up subscription, which means we're able to collect additional visitor data that's available on the D&B side when someone visits our Folloze pages. As compared to Marketo landing pages, or UnBounce, …
Chose Folloze
We never got too far evaluating PathFactory and I ultimately chose Folloze because it was a partner to Terminus, who we were already using for ABM.
Chose Folloze
We only selected folloze because it was easy, effective and understandable, and even the folloze team was helpful to make us understand. We thank folloze being such a great support & partner with our projects and seasonal campaigns. Adding pixels will be a game changer.Thank …
Chose Folloze
PathFactory was not as great a creator or user experience. The page layouts were limiting and more difficult to measure in terms of user engagement. The look was not as clean an modern.
Chose Folloze
Our company has an MSA with Folloze. However, we are pushing them to meet our needs better for each sub-department.
Chose Folloze
I am not part of the purchasing decision or evaluation process. I am just a user, and I haven't used anything like this before.
Chose Folloze
More intuitive user experience, price point, and CSM options aligned to our budget.
Chose Folloze
N/A- I was not a part of the selection process for Folloze so I cannot answer this.
Chose Folloze
We reviewed Folloze against path factory and Adobe but found the platforms to be less agile, and the ability to get started would require significant resources and timelines. We found Folloze to have great intent connections and focused more on being a landing page than a …
FunnelEnvy

No answer on this topic

Features
FollozeFunnelEnvy
Engagement
Comparison of Engagement features of Product A and Product B
Folloze
7.7
Ratings
1% above category average
FunnelEnvy
-
Ratings
Automated routing and prioritization7.50 Ratings00 Ratings
Customer interaction histories7.70 Ratings00 Ratings
Syndicated content7.30 Ratings00 Ratings
Personalization8.10 Ratings00 Ratings
Engagement data tracking7.60 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Folloze
7.4
Ratings
5% below category average
FunnelEnvy
-
Ratings
Ad campaign creation7.70 Ratings00 Ratings
Display advertising7.40 Ratings00 Ratings
Contextual advertising7.20 Ratings00 Ratings
Social advertising7.20 Ratings00 Ratings
Ad reporting and analytics7.50 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Folloze
7.4
Ratings
3% below category average
FunnelEnvy
-
Ratings
Standard visitor segmentation7.10 Ratings00 Ratings
Behavioral visitor segmentation7.60 Ratings00 Ratings
ABM sales intelligence7.50 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Folloze
6.9
Ratings
9% below category average
FunnelEnvy
-
Ratings
3rd party intent signals6.40 Ratings00 Ratings
Downstream intent signals7.20 Ratings00 Ratings
Account identification7.00 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Folloze
7.5
Ratings
4% below category average
FunnelEnvy
-
Ratings
Automated workflow & orchestration7.50 Ratings00 Ratings
Best Alternatives
FollozeFunnelEnvy
Small Businesses
Dealfront
Dealfront
Score 9.7 out of 10
Bloomreach
Bloomreach
Score 9.1 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FollozeFunnelEnvy
Likelihood to Recommend
7.5
(0 ratings)
-
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
-
(0 ratings)
Usability
7.8
(0 ratings)
-
(0 ratings)
Availability
8.2
(0 ratings)
-
(0 ratings)
Performance
7.3
(0 ratings)
-
(0 ratings)
Support Rating
6.4
(0 ratings)
-
(0 ratings)
Online Training
4.5
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
Configurability
5.5
(0 ratings)
-
(0 ratings)
Ease of integration
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
5.5
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
FollozeFunnelEnvy
Likelihood to Recommend
I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
Read full review
No answers on this topic
Pros
  • Plug into Salesforce. We live in Salesforce, so it's a must!
  • Ease of use when designing boards. We love to all feel like graphic designers.
  • Dashboards showing activity levels of all types.
  • Storing assets within folloze. Makes it super easy to build a board fast.
  • Cloning boards. Time saver!!
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No answers on this topic
Cons
  • Integrating the contact form with our CRM has been a lengthy and on-going process
  • We use iframe for some of our content pieces and I think it could look better than it does now
  • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
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No answers on this topic
Likelihood to Renew
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
Read full review
No answers on this topic
Usability
Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
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No answers on this topic
Reliability and Availability
sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
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No answers on this topic
Performance
pages load slow sometimes
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No answers on this topic
Support Rating
Folloze has a very intuitive user interface and designer. Their integrations have been seamless, and their team has been extremely helpful and responsive in getting features added or any gaps addressed. We have been leveraging the tool to its full capability, and people are happy both internally as well as externally.
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No answers on this topic
Online Training
5 as we did it with our own people in house and not with Folloze
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No answers on this topic
Implementation Rating
I was not involved with the implementation of Folloze. This project was executed before I was hired
Read full review
No answers on this topic
Alternatives Considered
Folloze offers much more robust and sophisticated solutions compared to PathFactory. The microsite building experience is moons ahead of PathFactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting lost in Folloze, whereas I would get lost all the time in PathFactory.
Read full review
No answers on this topic
Scalability
there are still a lot of things that need to be made available within the product
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No answers on this topic
Return on Investment
  • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
  • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
Read full review
No answers on this topic
ScreenShots

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.