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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Folloze

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A

    Waalaxy

    Score6 out of 10
    N/AWaalaxy helps users reach out to prospects where they are automatically on LinkedIn and by email.

    $26.33

    per month

    Pricing
    FollozeWaalaxy
    Editions & Modules
    Folloze
    Contact Sales
    Pro
    €25
    per month
    Advanced
    €50
    per month
    Business
    €80
    per month
    Offerings
    Pricing Offerings
    FollozeWaalaxy
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details—Discounts available for annual subscriptions, and team plans.
    More Pricing Information
    Community Pulse
    FollozeWaalaxy
    Considered Both Products
    Folloze
    No answer on this topic
    Waalaxy
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    48 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    40 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    46 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    36 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    41 Answers
    No answers on this topic
    Features
    FollozeWaalaxy
    Engagement
    Comparison of Engagement features of Folloze and Waalaxy
    Feature
    Folloze
    7.7
    11 Ratings
    6% above category average
    Waalaxy
    -
    Ratings
    Automated routing and prioritization7.510 Ratings00 Ratings
    Customer interaction histories7.710 Ratings00 Ratings
    Syndicated content7.39 Ratings00 Ratings
    Personalization8.111 Ratings00 Ratings
    Engagement data tracking7.611 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Folloze and Waalaxy
    Feature
    Folloze
    7.4
    9 Ratings
    3% above category average
    Waalaxy
    -
    Ratings
    Ad campaign creation7.89 Ratings00 Ratings
    Display advertising7.49 Ratings00 Ratings
    Contextual advertising7.19 Ratings00 Ratings
    Social advertising7.39 Ratings00 Ratings
    Ad reporting and analytics7.59 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Folloze and Waalaxy
    Feature
    Folloze
    7.4
    11 Ratings
    4% above category average
    Waalaxy
    -
    Ratings
    Standard visitor segmentation7.011 Ratings00 Ratings
    Behavioral visitor segmentation7.610 Ratings00 Ratings
    ABM sales intelligence7.510 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Folloze and Waalaxy
    Feature
    Folloze
    6.8
    11 Ratings
    2% below category average
    Waalaxy
    -
    Ratings
    3rd party intent signals6.410 Ratings00 Ratings
    Downstream intent signals7.110 Ratings00 Ratings
    Account identification6.811 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Folloze and Waalaxy
    Feature
    Folloze
    7.5
    9 Ratings
    0% above category average
    Waalaxy
    -
    Ratings
    Automated workflow & orchestration7.59 Ratings00 Ratings
    Best Alternatives
    FollozeWaalaxy
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Dealfront
    Score8.4 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Dealfront
    Score8.4 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FollozeWaalaxy
    Likelihood to Recommend
    7.6
    (49 ratings)
    9.0
    (1 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    8.0
    (1 ratings)
    Usability
    7.7
    (49 ratings)
    7.0
    (1 ratings)
    Availability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (41 ratings)
    -
    (0 ratings)
    Online Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    Configurability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    4.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FollozeWaalaxy
    Likelihood to Recommend
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    Waalaxy
    waalaxy is a good tool for automating activity on linkedin, creating contacts that will then have to be developed directly by you, but it speeds up the initial steps and skims contacts very quickly (if the bot sends 20 requests a day and 15 percent of people accept the link, you already know who to continue conversations with and who to leave alone).The only note is the scattered interface compared to others with a simpler and more direct ux.Maybe it's personal taste, because it continues to get a lot of positive feedback from many users.
    Incentivized
    Read full review
    Pros
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
    Read full review
    Waalaxy
    • Automation: request for connection at random times to simulate human intervention
    • automation: email link request to increase the maximum limit of link requests (before August 2022, linkedin policy changed message policies)
    • automation: email search on linkedin
    Incentivized
    Read full review
    Cons
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
    Read full review
    Waalaxy
    • needs to improve the interface to make it faster to use the platform, especially for those who do not always use all the functions and do not remember them. Navigating through the menus becomes time-consuming
    • choice of profile "warming" type to avoid linkedin ban. Waalaxy seems less careful than other platforms to use automations with caution, at least in the beginning (you can't go from zero to 20 link requests a day because you risk banning. It's not certain but you risk it)
    Incentivized
    Read full review
    Likelihood to Renew
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    Waalaxy
    è una piattaforma solida e aggiornata, ma ha un difetto che non mi piace ed è che personalmente non mi piace l'interfaccia per usarla. Questo è l'unico difetto e penso che sia soggettivo.
    Incentivized
    Read full review
    Usability
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
    Read full review
    Waalaxy
    it has a lot of functions, I haven't tried them all, but when I looked for something I found the interface scattered in menus and I didn't immediately find what I was looking for, this can also be frustrating because there are some functions that you rarely use so you forget where the buttons and menu are and so a more straightforward visual approach would be preferable even for those who are not new to the tool
    Incentivized
    Read full review
    Reliability and Availability
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
    Read full review
    Waalaxy
    No answers on this topic
    Performance
    Folloze
    pages load slow sometimes
    Incentivized
    Read full review
    Waalaxy
    No answers on this topic
    Support Rating
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
    Read full review
    Waalaxy
    No answers on this topic
    Online Training
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
    Read full review
    Waalaxy
    No answers on this topic
    Implementation Rating
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
    Read full review
    Waalaxy
    No answers on this topic
    Alternatives Considered
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
    Read full review
    Waalaxy
    Waalaxy works well and has been on the market for quite some time; it is a solid product. For my very personal use judgment, I don't like to waste time looking for functions in menus-I use too many saas to waste time and remember where I find functions.Learning curve and immediate usability are key for me, so I was better off with Closely which has a much better UX.Maybe it's my problem and you will be just as well off as many others, you just have to try both because they have the free version
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Folloze
    cannot disclose
    Incentivized
    Read full review
    Waalaxy
    No answers on this topic
    Scalability
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
    Read full review
    Waalaxy
    No answers on this topic
    Return on Investment
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
    Read full review
    Waalaxy
    • 20 requests per day15% links accepted (depends on your message/strategy and industry, not the tool)
    • return on investment is certain if you don't think automation can do it all: you have to work the contacts generated by waalaxy
    Incentivized
    Read full review
    ScreenShots

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.