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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Formstack Forms

    Score7.5 out of 10
    N/AFormstack is an online form building solution. Its drag-and-drop web form creator gives digital marketers a tool for online data collection and engagement. Users can collect payments and pass form data to popular marketing apps through third-party integrations. With Formstack, users can capture responses, store the information and share it with their teams.

    $50

    per month

    Heyflow

    Score8.3 out of 10
    N/AHeyflow is a funnel platform used to build highly converting funnels, landing pages, advertorial and pre-sell pages, quizzes, and anything else that needs to convert. With an AI trained on 150,000+ real funnels and $2B+ in ad spend, it recommends the right questions, proof points, and sequencing before a single test is run. Performance marketers, agencies, ecom brands, and growth teams can use Heyflow to drive higher CVR, better ROAS, and lower CAC.

    $89

    per month

    Pricing
    Formstack FormsHeyflow
    Editions & Modules
    Enterprise
    Contact sales team
    Starter
    $89
    per month
    Growth
    $149
    per month
    Scale
    $299
    per month
    Enterprise
    from $1100
    per month (billed annually)
    Offerings
    Pricing Offerings
    Formstack FormsHeyflow
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPlans start at $50/month (billed annually), including: 20 Digital Forms 1,000 Submissions Per Form 14,400 API Calls Per Day Drag-and-Drop Form Builder Custom Themes Payment Integrations Salesforce Integration SSO User Management Form PrefillDiscount available for annual subscription as well as for start ups.
    More Pricing Information
    Community Pulse
    Formstack FormsHeyflow
    Considered Both Products
    Formstack
    No answer on this topic
    Heyflow
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    100%
    Would buy again
    22 Answers
    Delivers good value for the price
    No answers on this topic
    89%
    Delivers good value for the price
    16 Answers
    Happy with the feature set
    83%
    Happy with the feature set
    5 Answers
    100%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    94%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    No answers on this topic
    90%
    Implementation went as expected
    19 Answers
    Features
    Formstack FormsHeyflow
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Formstack Forms and Heyflow
    Feature
    Formstack Forms
    8.5
    64 Ratings
    6% above category average
    Heyflow
    -
    Ratings
    Survey templates8.856 Ratings00 Ratings
    Themes8.057 Ratings00 Ratings
    Custom logo/branding8.761 Ratings00 Ratings
    Survey Content
    Comparison of Survey Content features of Formstack Forms and Heyflow
    Feature
    Formstack Forms
    7.6
    61 Ratings
    11% below category average
    Heyflow
    -
    Ratings
    Changes to live survey6.856 Ratings00 Ratings
    Question design help8.01 Ratings00 Ratings
    Multiple question types8.061 Ratings00 Ratings
    Survey Logic
    Comparison of Survey Logic features of Formstack Forms and Heyflow
    Feature
    Formstack Forms
    7.9
    61 Ratings
    6% below category average
    Heyflow
    -
    Ratings
    Survey logic flexibility7.961 Ratings00 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Formstack Forms and Heyflow
    Feature
    Formstack Forms
    8.8
    62 Ratings
    8% above category average
    Heyflow
    -
    Ratings
    Response tracking10.01 Ratings00 Ratings
    Data export10.062 Ratings00 Ratings
    Standard reports7.959 Ratings00 Ratings
    Custom reports5.851 Ratings00 Ratings
    Analytics10.01 Ratings00 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Formstack Forms and Heyflow
    Feature
    Formstack Forms
    10.0
    60 Ratings
    15% above category average
    Heyflow
    -
    Ratings
    Access controls10.058 Ratings00 Ratings
    Compliance10.052 Ratings00 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Formstack Forms and Heyflow
    Feature
    Formstack Forms
    8.0
    1 Ratings
    1% below category average
    Heyflow
    -
    Ratings
    Vendor-offered crowdsourcing8.01 Ratings00 Ratings
    Respondent restrictions8.01 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Formstack Forms and Heyflow
    Feature
    Formstack Forms
    -
    Ratings
    Heyflow
    7.6
    7 Ratings
    1% below category average
    Automated sales alerts and tasks00 Ratings8.06 Ratings
    Automated follow-ups00 Ratings7.14 Ratings
    Lead Management Integrations
    Comparison of Lead Management Integrations features of Formstack Forms and Heyflow
    Feature
    Formstack Forms
    -
    Ratings
    Heyflow
    8.2
    18 Ratings
    9% above category average
    Integrations with advertising platforms00 Ratings8.214 Ratings
    Integrations with CRMs00 Ratings7.816 Ratings
    Integrations with data storage tools00 Ratings8.114 Ratings
    Integrations with lead automation tools00 Ratings8.713 Ratings
    Conversion Rate Optimization
    Comparison of Conversion Rate Optimization features of Formstack Forms and Heyflow
    Feature
    Formstack Forms
    -
    Ratings
    Heyflow
    7.5
    20 Ratings
    10% below category average
    KPI analytics00 Ratings7.318 Ratings
    Drop-off analytics00 Ratings7.520 Ratings
    A/B tests00 Ratings7.815 Ratings
    Form Building
    Comparison of Form Building features of Formstack Forms and Heyflow
    Feature
    Formstack Forms
    -
    Ratings
    Heyflow
    7.9
    22 Ratings
    6% below category average
    Drag & Drop editing00 Ratings8.322 Ratings
    Branding customization00 Ratings9.021 Ratings
    Different question types00 Ratings7.421 Ratings
    Conditional logic paths00 Ratings6.421 Ratings
    Embedded calculations00 Ratings6.215 Ratings
    Form templates00 Ratings6.719 Ratings
    Custom code00 Ratings8.316 Ratings
    Web embedding00 Ratings9.119 Ratings
    Mobile responsiveness00 Ratings9.321 Ratings
    Date picker00 Ratings7.218 Ratings
    File upload00 Ratings9.020 Ratings
    Dynamic content00 Ratings7.818 Ratings
    Best Alternatives
    Formstack FormsHeyflow
    Small Businesses
    Jotform
    Score8.5 out of 10
    Dealfront
    Score8.4 out of 10
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    Dealfront
    Score8.4 out of 10
    Enterprises
    QuestionPro
    Score9.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Formstack FormsHeyflow
    Likelihood to Recommend
    7.7
    (77 ratings)
    8.3
    (22 ratings)
    Likelihood to Renew
    2.0
    (13 ratings)
    9.1
    (2 ratings)
    Usability
    9.3
    (9 ratings)
    8.2
    (22 ratings)
    Availability
    10.0
    (2 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    6.7
    (8 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    1.0
    (2 ratings)
    9.1
    (1 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Formstack FormsHeyflow
    Likelihood to Recommend
    Formstack
    Formstack makes it easy to create a variety of forms. I have used it for event interest and registrations, email list sign-ups, and surveys. I have found it easy to customize, and easy to export data for import into other systems (e.g., CRM).
    Incentivized
    Read full review
    Heyflow
    Heyflow is very well suited for creating landing pages or simple forms for recruiting employees. It's also excellent as an order form for generating leads. However, it's not suitable for surveys or appointment requests. Furthermore, it's very easy to use, even for users with no prior experience in this area.
    Read full review
    Pros
    Formstack
    • Allows for unique situations. As a school, we don't have the luxury of being cookie cutter. Neither do our forms.
    • Support. If we don't know how to do it, their support team has been very helpful and actually attempts to understand the issue on hand.
    • User friendliness. In our field we have a phrase: "what if you get hit by a bus?" With Formstack, you can "get hit by the bus" and someone else can jump in and still keep things running (this is used as a phrase for illness, not termination).
    Incentivized
    Read full review
    Heyflow
    • anyone can do it, reduces cost/need for engineering team help
    • fast to get started, there isn't a lot to implement
    • designing and setting up the flow is easy
    • allows both out of the box or fully custom options, which makes it compatible with any project
    Incentivized
    Read full review
    Cons
    Formstack
    • Setting up our multi-step form took some getting used to. Some of the branching logic configuration wasn't as intuitive as would be ideal.
    • Since we were pushing data directly into Hubspot, I found it cumbersome to deal with data storage limits within Formstack. I would get frequent notices that new responses were not being stored in Formstack and that I needed to upgrade or delete data. I got tired of that.
    • More/easier support for custom fonts would have been a huge plus. We were able to customize the form's appearance, but had to make some concessions in that regard.
    Incentivized
    Read full review
    Heyflow
    • Restricted webhook functionality, wed like to be able to map fields without having to post the full request and change the receiving webhook our end to cater to Heyflow
    • a/b testing, not being able to 'keep' older variants which we may want to retest later
    • little things like we only do uk market so all phone numbers start with 01 or 07 so we want to have a placeholder example thats familiar to the user eg 07766554433 but the system is restricted to +447766554433 which is a conversion factor for us
    Incentivized
    Read full review
    Likelihood to Renew
    Formstack
    Our user base has come to rely on Formstack to get forms done. The Formstack tools make it easy to start from scratch or copy an existing form to "quick start" a new, similar form. The price is right and frees up IT staff to do more transformative work.
    Incentivized
    Read full review
    Heyflow
    Heyflow hat mich von Anfang an begeistert – und das nicht nur wegen der intuitiven Benutzeroberfläche. Die Plattform schafft es, komplexe Prozesse wie Leadgenerierung, Qualifizierung oder Terminvereinbarungen in einfache, interaktive und visuelle Erlebnisse zu verwandeln.







    In wenigen Minuten lassen sich Flows erstellen, anpassen und live schalten – ohne auf Entwickler warten zu müssen.







    Mit Features wie progressiver Datenerfassung, A/B-Testing, personalisierter Ansprache und reibungsloser UX steigern wir messbar die Conversion Rates. Ich kann CI-konforme, moderne und mobiloptimierte Flows gestalten, die genau zu der Zielgruppe passen. Für mich ist Heyflow nicht nur ein Tool, sondern ein echter Gamechanger im digitalen Marketing. Es verbindet Effizienz mit Kreativität – und das mit einem Wow-Effekt für Nutzer und Kund:innen















    Incentivized
    Read full review
    Usability
    Formstack
    It's easy to learn how to use, generally easy for clients to use, and overall I've never had an overwhelmingly negative experience with it. While there are a few tweaks that could make it really shine, Formstack Forms serves almost all our needs and we're super happy with it.
    Incentivized
    Read full review
    Heyflow
    Heyflow is very user-friendly and intuitive, especially for non-technical users. The drag-and-drop interface makes it easy to design and launch interactive flows quickly, and the real-time preview feature is a big plus.
    I’m giving it an eight because while it’s great for most standard use cases, there are some limitations in advanced logic, dynamic behavior, and custom styling that can require workarounds.
    Incentivized
    Read full review
    Reliability and Availability
    Formstack
    No answers on this topic
    Heyflow
    There have been no notable outages of HEyflow to date, not even in the past. If an outage is imminent, HEyflow will announce it in good time. If it occurs unexpectedly, SUpport will find a solution as quickly as possible. In some cases, a different server solution has been offered temporarily to minimize downtime. All in all, the response times of the support team are excellent.
    Read full review
    Performance
    Formstack
    No answers on this topic
    Heyflow
    Heyflow's performance is truly exemplary and fast. We have never had any performance issues, regardless of how many visuals or videos we used. Unfortunately, we cannot comment on integrations, as we do not use any except for a Meta Pixel. However, even this has not affected our performance so far.
    Read full review
    Support Rating
    Formstack
    The agents in the original group, especially the ones in cahoots with the developers, are really solid and know what they're talking about--I'm looking at you, Collin. The 'Tier 1' support agents that typically reply to the tickets are really spotty. If you have an overly technical question, i.e. bugfix, or describe a feature from a few years back that randomly disappeared, these agents typically will give you what feels like a generic reply and not know what you're talking about.
    Incentivized
    Read full review
    Heyflow
    Heyflow's support is truly world-class. Whether via chat or email, you'll receive genuine help. If a problem can't be resolved immediately, they'll look into it and usually get back to you the next day. Their response time is generally very fast compared to other companies. It's also possible to book a free appointment at any time, during which a representative will contact you by phone to offer advice and assistance on how to improve your performance.
    Read full review
    Implementation Rating
    Formstack
    We implemented on one of the earlier versions. Through continuous engineering improvements, the interface keeps getting easier and more intuitive. Therefore, later implementations keep getting easier and better.
    Incentivized
    Read full review
    Heyflow
    I had already used Heyflow at my previous company because I was familiar with it from a service provider. Therefore, it was an easy decision to implement Heyflow again. The implementation was very straightforward, just as planned. There were absolutely no problems, and it worked perfectly from the start. But that's precisely what makes Heyflow so great!
    Read full review
    Alternatives Considered
    Formstack
    Drupal is a much more customizable platform, however you must have someone build the forms first and then you can work with them if you do not have the programming knowledge. If you have any changes to make, it can sometimes be both a time consuming and difficult process. Formstack is much more efficient if you do not have an in house programmer.
    Incentivized
    Read full review
    Heyflow
    Heyflow Vs. Typeform = Heyflow wins because of design flexibility as TF is very stuck in their typical classical look. Heyflow also comes with a plethora of more options to improve lead quality and has drop-off analytics as standard. Heyflow Vs. Growform = This one is tougher as I think Growform is very competitive with what you get value-wise like no charge for phone and email network validations against Twilio and Neverbounce API's. Also Growform comes with a much more generous submission count for their smaller tiers AND I'm not capped by the amount of forms.
    Read full review
    Contract Terms and Pricing Model
    Formstack
    No answers on this topic
    Heyflow
    No, I wouldn't change any of Heyflow's terms and conditions or price. The price-performance ratio is simply impressive. I don't know of any other provider that offers a platform that allows you to start from scratch without any prior knowledge and gives you top-notch support at all times, helping you optimize your flows and get even more out of them.
    Read full review
    Scalability
    Formstack
    No answers on this topic
    Heyflow
    The overall scalability is excellent in Heyflow. We have the ability to work across locations as a team without any limitations; it doesn't matter how many team members we have or how many customers we cover. The scalability and flexibility also allow us to serve our customers with the same account and thus cover different business segments when it comes to online forms.
    Read full review
    Return on Investment
    Formstack
    • Positive - ability to analyze submission trends - e.g. when a marketing email is sent, looking at increased form viewing and submissions in relation to the sending of the campaign.
    • Immediate response - those that submit forms receive immediate response that their form has been submitted.
    Incentivized
    Read full review
    Heyflow
    • Improved lead quality, since we can filter and guide users based on their answers before sending them to sales.
    • Faster time-to-market for launching new funnels, reducing development costs.
    Incentivized
    Read full review
    ScreenShots

    Heyflow Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot