Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.
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Lead Liaison
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
The form customization is perfect. Very easy to use.
The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
Campaigns with multiple steps, I do hear this is in the works.
It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
There have been no negative impacts to ROI from Triblio.
Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
