What users are saying about
7 Ratings
108 Ratings
7 Ratings
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Score 9 out of 100
108 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

Frase

  1. If you are going to write any piece of content for your readers, it will be your great assistant!!
  2. If you want to cover a topic in entirety and from the angle of a reader, you should really go for it.
  3. It also brings you opportunities you can exploit by just integrating it with Google Search Console.
Anonymous | TrustRadius Reviewer

SpyFu

Overall Spyfu isn't to shabby of a platform. Is the best? No. Is it the worst? Also no. But it is a good option for any ad agency that does search engine marketing, whose client focus is larger than small medium businesses. However once you get to the major enterprise size advertisers, you may have outgrown the platform.
Jonathan Kagan | TrustRadius Reviewer

Feature Rating Comparison

SEO

Frase
7.5
SpyFu
6.8
Page grader
Frase
8.0
SpyFu
6.4
Competitive analysis
Frase
7.0
SpyFu
8.6
Keyword analysis
Frase
SpyFu
8.0
Backlink management
Frase
SpyFu
5.9
SERP ranking tracking
Frase
SpyFu
7.3
Site audit / diagnostics
Frase
SpyFu
6.0
Site recommendations
Frase
SpyFu
5.4
Task management
Frase
SpyFu
6.3

SEO Channels

Frase
7.0
SpyFu
6.9
Local SEO
Frase
7.0
SpyFu
7.5
Social SEO
Frase
SpyFu
6.7
Mobile SEO
Frase
SpyFu
6.2
Global SEO
Frase
SpyFu
7.2

SEO Platform & Account Management

Frase
9.5
SpyFu
6.2
Multi-domain support
Frase
10.0
SpyFu
6.4
Integration with web analytics tools
Frase
9.0
SpyFu
5.9

Pros

Frase

  • Content Brief
  • Topic Modeling
  • Content Optimization
Anonymous | TrustRadius Reviewer

SpyFu

  • Gets info on competitor's websites. Simply putting in a domain name allows us to see what keywords they rank for organically, how much they spend on PPC and what their ads look like.
  • Finds the best keywords for our clients. By showing what keywords are going to cost, how many searches per month, etc. it allows us to plan budgets more accurately.
George Louvis | TrustRadius Reviewer

Cons

Frase

  • UI
  • Content Editor
  • Headings at Glance
Anonymous | TrustRadius Reviewer

SpyFu

  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Frase

No score
No answers yet
No answers on this topic

SpyFu

SpyFu 10.0
Based on 10 answers
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Chris Romero | TrustRadius Reviewer

Support Rating

Frase

No score
No answers yet
No answers on this topic

SpyFu

SpyFu 7.7
Based on 26 answers
I personally think that SpyFu has great support. In my time using this product for both myself and for my clients and customers, I have not experienced any problems with SpyFu or their support for their website or their services.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Frase

Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
Anonymous | TrustRadius Reviewer

SpyFu

I have not really used any other products. I would say it would be very difficult for something to compare and compete with Spyfu due to its ease of use, great data, and productivity levels. Fortunately I have never had any major problems and would not look for a competitive product to substitute with.
Josh Heintschel | TrustRadius Reviewer

Return on Investment

Frase

  • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
  • Our clients are happy, so here our ROI is 50x
  • We are getting 10x ROI
Anonymous | TrustRadius Reviewer

SpyFu

  • SpyFu has had a fairly neutral ROI for our business, as it is fairly cost-effective, but doesn't necessarily provide us with significant returns.
  • SpyFu is nice to have, and I recommend using it - even if just the free version; you really can't lose anything.
  • There are other tools out there similar to SpyFu, but if you haven't tried them yet, SpyFu can be a nice, cost-effective place to get started.
Austin Voigt | TrustRadius Reviewer

Pricing Details

Frase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Frase Editions & Modules

Additional Pricing Details

SpyFu

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SpyFu Editions & Modules

Edition
Basic$391
Professional$791
Team$2991
  1. per month
Additional Pricing Details

Rating Summary

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