What users are saying about
10 Ratings
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130 Ratings
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.4 out of 100

SpyFu

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
130 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Feature Set Ratings

  • Frase ranks higher in 2 feature sets: SEO, SEO Platform & Account Management
  • SpyFu ranks higher in 1 feature set: SEO Channels

SEO

7.5

Frase

75%
7.2

SpyFu

72%
SpyFu ranks higher in 7/8 features

Page grader

8.0
80%
1 Rating
7.5
75%
29 Ratings

Competitive analysis

7.0
70%
1 Rating
8.9
89%
50 Ratings

Keyword analysis

N/A
0 Ratings
7.4
74%
51 Ratings

Backlink management

N/A
0 Ratings
6.2
62%
39 Ratings

SERP ranking tracking

N/A
0 Ratings
8.0
80%
43 Ratings

Site audit / diagnostics

N/A
0 Ratings
7.0
70%
32 Ratings

Site recommendations

N/A
0 Ratings
6.8
68%
30 Ratings

Task management

N/A
0 Ratings
6.2
62%
20 Ratings

SEO Channels

7.0

Frase

70%
7.7

SpyFu

77%
SpyFu ranks higher in 4/4 features

Local SEO

7.0
70%
1 Rating
7.6
76%
32 Ratings

Social SEO

N/A
0 Ratings
7.8
78%
27 Ratings

Mobile SEO

N/A
0 Ratings
7.8
78%
29 Ratings

Global SEO

N/A
0 Ratings
7.4
74%
34 Ratings

SEO Platform & Account Management

9.5

Frase

95%
8.4

SpyFu

84%
Frase ranks higher in 2/2 features

Multi-domain support

10.0
100%
1 Rating
8.5
85%
27 Ratings

Integration with web analytics tools

9.0
90%
1 Rating
8.2
82%
18 Ratings

Attribute Ratings

  • Frase is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.0

Frase

90%
1 Rating
8.4

SpyFu

84%
61 Ratings

Likelihood to Renew

Frase

N/A
0 Ratings
10.0

SpyFu

100%
10 Ratings

Support Rating

Frase

N/A
0 Ratings
7.6

SpyFu

76%
26 Ratings

Likelihood to Recommend

Frase, Inc

  1. If you are going to write any piece of content for your readers, it will be your great assistant!!
  2. If you want to cover a topic in entirety and from the angle of a reader, you should really go for it.
  3. It also brings you opportunities you can exploit by just integrating it with Google Search Console.
Read full review

SpyFu

If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
Read full review

Pros

Frase, Inc

  • Content Brief
  • Topic Modeling
  • Content Optimization
Read full review

SpyFu

  • Keeping a tab on competitors organic and inorganic activities
  • Helps identify where the competitor is getting the backlinks from.
  • Identify competitors top content and the keywords that's bringing them traffic
  • Get proper information of their current and past ADS run on Google.
Read full review

Cons

Frase, Inc

  • UI
  • Content Editor
  • Headings at Glance
Read full review

SpyFu

  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
Read full review

Pricing Details

Frase

Starting Price

Editions & Modules

Frase editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    SpyFu

    Starting Price

    $39 per month

    Editions & Modules

    SpyFu editions and modules pricing
    EditionModules
    Basic$391
    Professional$792
    Team$2993

    Footnotes

    1. per month
    2. per month
    3. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Frase, Inc

    No answers on this topic

    SpyFu

    Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
    Read full review

    Support Rating

    Frase, Inc

    No answers on this topic

    SpyFu

    SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
    Read full review

    Alternatives Considered

    Frase, Inc

    Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
    Read full review

    SpyFu

    I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
    Read full review

    Return on Investment

    Frase, Inc

    • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
    • Our clients are happy, so here our ROI is 50x
    • We are getting 10x ROI
    Read full review

    SpyFu

    • Helping us track our ranking.
    • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
    • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
    Read full review

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