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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Freshdesk

    Score8.5 out of 10
    N/AFreshdesk (a product of Freshworks Inc.) is a customer service solution with enterprise capability. Freshdesk unifies channels, conversations, AI capabilities, customer insights, and advanced ticketing into the Freshdesk Command Center so agents are ready to resolve. With Freddy, People-first AI, customer service teams can take AI agents live in minutes to fully resolve complex and simple queries, get response and resolution assistance from AI copilot, and stay ahead with AI insights.…

    $18

    per month per user

    Google Tag Manager

    Score9.5 out of 10
    N/AFrom Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps. It is a free option, vs. the company's enterprise-tier Google Tag Manager 360.

    $0

    Pricing
    FreshdeskGoogle Tag Manager
    Editions & Modules
    Growth
    $18
    per month per agent
    Pro
    $59
    per month per agent
    Enterprise
    $95
    per month per agent
    No answers on this topic
    Offerings
    Pricing Offerings
    FreshdeskGoogle Tag Manager
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    FreshdeskGoogle Tag Manager
    Considered Both Products
    Freshworks Inc
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    213 Answers
    93%
    Would buy again
    14 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    207 Answers
    100%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    213 Answers
    100%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    147 Answers
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    174 Answers
    93%
    Implementation went as expected
    13 Answers
    Features
    FreshdeskGoogle Tag Manager
    Incident and problem management
    Comparison of Incident and problem management features of Freshdesk and Google Tag Manager
    Feature
    Freshdesk
    8.6
    210 Ratings
    5% above category average
    Google Tag Manager
    -
    Ratings
    Organize and prioritize service tickets9.3206 Ratings00 Ratings
    Expert directory7.9140 Ratings00 Ratings
    Subscription-based notifications7.812 Ratings00 Ratings
    ITSM collaboration and documentation8.115 Ratings00 Ratings
    Ticket creation and submission9.0207 Ratings00 Ratings
    Ticket response9.1207 Ratings00 Ratings
    Self Help Community
    Comparison of Self Help Community features of Freshdesk and Google Tag Manager
    Feature
    Freshdesk
    8.0
    185 Ratings
    0% below category average
    Google Tag Manager
    -
    Ratings
    External knowledge base8.0169 Ratings00 Ratings
    Internal knowledge base8.0173 Ratings00 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Freshdesk and Google Tag Manager
    Feature
    Freshdesk
    8.3
    197 Ratings
    3% above category average
    Google Tag Manager
    -
    Ratings
    Customer portal8.3169 Ratings00 Ratings
    IVR8.563 Ratings00 Ratings
    Social integration8.2105 Ratings00 Ratings
    Email support8.6197 Ratings00 Ratings
    Help Desk CRM integration7.7126 Ratings00 Ratings
    Security
    Comparison of Security features of Freshdesk and Google Tag Manager
    Feature
    Freshdesk
    -
    Ratings
    Google Tag Manager
    8.9
    58 Ratings
    5% above category average
    Role-based user permissions00 Ratings8.958 Ratings
    Tag Management
    Comparison of Tag Management features of Freshdesk and Google Tag Manager
    Feature
    Freshdesk
    -
    Ratings
    Google Tag Manager
    8.8
    68 Ratings
    8% above category average
    Tag library00 Ratings9.263 Ratings
    Tag variable mapping00 Ratings8.955 Ratings
    Ease of writing custom tags00 Ratings7.367 Ratings
    Rules-driven tag execution00 Ratings8.162 Ratings
    Tag performance monitoring00 Ratings10.056 Ratings
    Page load times00 Ratings8.849 Ratings
    Mobile app tagging00 Ratings9.334 Ratings
    Library of JavaScript extensions00 Ratings8.838 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of Freshdesk and Google Tag Manager
    Feature
    Freshdesk
    -
    Ratings
    Google Tag Manager
    7.6
    69 Ratings
    7% below category average
    Event tracking00 Ratings8.666 Ratings
    Mobile event tracking00 Ratings9.447 Ratings
    Data distribution management00 Ratings8.841 Ratings
    Universal data layer00 Ratings8.358 Ratings
    Automated error checking00 Ratings3.045 Ratings
    Best Alternatives
    FreshdeskGoogle Tag Manager
    Small Businesses
    Help Scout
    Score9.3 out of 10
    Adobe Experience Platform Launch
    Score8.4 out of 10
    Medium-sized Companies
    LiveAgent
    Score8.8 out of 10
    Adobe Experience Platform Launch
    Score8.4 out of 10
    Enterprises
    Front
    Score9.2 out of 10
    Adobe Dynamic Tag Management (discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FreshdeskGoogle Tag Manager
    Likelihood to Recommend
    8.6
    (277 ratings)
    9.7
    (73 ratings)
    Likelihood to Renew
    8.5
    (25 ratings)
    7.0
    (7 ratings)
    Usability
    9.0
    (42 ratings)
    7.1
    (18 ratings)
    Availability
    7.5
    (6 ratings)
    9.1
    (1 ratings)
    Performance
    7.6
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    8.4
    (41 ratings)
    2.0
    (12 ratings)
    In-Person Training
    8.2
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (3 ratings)
    7.3
    (1 ratings)
    Implementation Rating
    7.7
    (207 ratings)
    9.8
    (2 ratings)
    Configurability
    6.5
    (7 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    8.5
    (5 ratings)
    -
    (0 ratings)
    Ease of integration
    7.9
    (6 ratings)
    -
    (0 ratings)
    Product Scalability
    6.8
    (6 ratings)
    -
    (0 ratings)
    Professional Services
    8.7
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    7.6
    (5 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.7
    (5 ratings)
    -
    (0 ratings)
    User Testimonials
    FreshdeskGoogle Tag Manager
    Likelihood to Recommend
    Freshworks Inc
    I believe Freshdesk is well-suited for companies that manage multiple accounts, such as those in the Business Process Outsourcing industry. It has all the necessary capabilities, such as ticket management that uses omnichannel to receive ticket requests from service requests (managed internally) in the system, emails, etc. There are also several workflow automations that can be built within the platform/system. What is lacking is the API documentation, which limits the possibilities for further automations. Overall, it is a highly recommended tool for managing employee productivity and timeliness.
    Incentivized
    Read full review
    Google
    I have found Google Tag Manager as the go to solution for managing all of your event and conversion tags for your website. Not only does it make it easy to manage all of your tags in the one place, it is fairly intuitive to use and there is plenty of videos and help documentation online to help set up what ever you need. No scenarios come to mind at the moment on where it is less appropriate to use.
    Incentivized
    Read full review
    Pros
    Freshworks Inc
    • No prior experience with similar platforms is required to use Freshdesk. I found its interface to be quite intuitive, at least for the end user.
    • It's easy to connect with other platforms, so you can sync and manage data from other platforms because the integrations work correctly.
    • Freshdesk's technical support is quite responsive, with short and effective response times. They have easily handled my questions and issues.
    • It has tools for customizing automated chats, answering frequently asked questions before transferring to an agent. Its configuration is extensive and highly customizable.
    Incentivized
    Read full review
    Google
    • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
    • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
    • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
    • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
    Incentivized
    Read full review
    Cons
    Freshworks Inc
    • Freshdesk is buggy, full stop. I don't know how many support tickets I submitted related to user login.
    • There can be a language barrier with support and sales.
    • There were a couple of hours-long outages that significantly impacted my company's customer experience.
    Incentivized
    Read full review
    Google
    • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
    • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
    Incentivized
    Read full review
    Likelihood to Renew
    Freshworks Inc
    New support agents can learn the system quickly, minimizing training time and maximizing productivity from day one. Agents are more willing to use a system that is simple, reducing resistance to change and ensuring all interactions are logged (a common problem with complex systems). The platform is known for being easy to set up and customize, allowing teams (especially smaller ones) to get started with minimal technical expertise.The platform makes it easy to set and monitor Service Level Agreements (SLAs), ensuring customers get timely responses and helping managers enforce performance standards.
    Incentivized
    Read full review
    Google
    I haven't found another option for us to use especially one that is free. Down the road we may go a different route but for now GTM is a good option and does what we need it to do. It'd be nice to get more support or more integrations but with the free version there's only so much one can expect to get I suppose.
    Incentivized
    Read full review
    Usability
    Freshworks Inc
    Freshdesk is extremely easy to use as implemented it on our own with average technical skills. A lot of the options are straightforward and Freshdesk provides easy-to-understand explanations for some of the more complex-sounding ones. We recently onboarded new specialists and they were able to learn Freshdesk with minimal training.
    Incentivized
    Read full review
    Google
    No difficult obstacle to overcome but Google Tag Manager can still be difficult for many users to deploy. Sure the basic HTML script can be deployed quite easily, but when you start to require triggers, variables, etc, it can be a little daunting.
    Incentivized
    Read full review
    Reliability and Availability
    Freshworks Inc
    I have encountered a lot of errors in the Freshdesk, however, they tend to resolve it on priority or at least they will share the timeline by when this can be resolved. Most of the time the issue has been from the other partner's end. They take time to resolve their vendor issues and they don't have any timelines in case of developed app errors.
    Incentivized
    Read full review
    Google
    No answers on this topic
    Performance
    Freshworks Inc
    The reports take a lot of time to download if the time period is large. Also, the tickets take their sweet time to open and load. It is not fast as Zendesk. Only 30 tickets are visible in a single go and there isn't any option to select all. If we need to change the pages and dashboards it takes a lot of time to open.
    Incentivized
    Read full review
    Google
    No answers on this topic
    Support Rating
    Freshworks Inc
    Because I never worked with a company that responds so quickly to their customer! They are always fast at responding and very open to new ideas and quickly turning them around to include them in future releases. They walk us through when we need assistance and are very good at communicating. Overall top notch support
    Incentivized
    Read full review
    Google
    GTM does not provide support. This is one of GTM's biggest issues but it's due to the level of customization for each website. If your team thinks they would heavily rely on the need for a support staff it is probably better to invest in a paid service with a team that can support your needs.
    Incentivized
    Read full review
    In-Person Training
    Freshworks Inc
    In-person training is provided to all the agents and it is very easy to learn the basics of the Freshdesk interface. Solving tickets via dashboards, replying to the guest queries in bulk via Freshdesk. The training which is a bit hard is creating the logic according to the ticket flow and intergeration.
    Incentivized
    Read full review
    Google
    No answers on this topic
    Online Training
    Freshworks Inc
    This tool is no doubt easy to learn but in-person training is a lot better than online training. It takes time to grasp things in the online training, however, in pandemic we have done all the training online. Apart from a bit more time we haven't faced any issues with online training.
    Incentivized
    Read full review
    Google
    I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
    Read full review
    Implementation Rating
    Freshworks Inc
    Was a fairly quick implementation for us. However, we are only doing email integration and not some of the more complex integrations that are possible. One clarification on an earlier question. I selected that Freshdesk doesn't have a given feature, but this is not true. I selected this because there wasn't a selection for I don't use the feature. This is a weakness in the survey.
    Incentivized
    Read full review
    Google
    Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
    Incentivized
    Read full review
    Alternatives Considered
    Freshworks Inc
    Compared to Crisp, Freshdesk offers much more organization and is just much more helpful when it comes to having more than one region/team. Not that Crisp is bad, but with Freshdesk, internal communication and collaboration are much easier, which was quite important for our team to grow.
    Incentivized
    Read full review
    Google
    We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
    Incentivized
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    Contract Terms and Pricing Model
    Freshworks Inc
    I was not very involved with the purchase/contract (my company purchased Fresjdesk before I was brought on), but I will say that pricing per agent made it difficult to grow our support team. Additionally, we were kind of disappointed after our upgrade because it didn't solve our pain points as much as we expected.
    Incentivized
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    Google
    No answers on this topic
    Scalability
    Freshworks Inc
    My company had Freshdesk agents from support and success. It's generally difficult to customize permissions for different agent "roles." We were a fully distributed company, so "multiple sites" doesn't apply to us. We found Freshdesk features lacking as we grew our customer base, and adding agents wasn't easy because price steeply increases with number of agents.
    Incentivized
    Read full review
    Google
    No answers on this topic
    Professional Services
    Freshworks Inc
    - good customer support
    - personal contact
    - usage limited to basic product features, individually designed solutions seem unlikely
    Incentivized
    Read full review
    Google
    No answers on this topic
    Return on Investment
    Freshworks Inc
    • Increased response times - Client Success maintains at 98% SLA for resolution
    • Categorization of feedback and issues - custom ticket fields make it easier for us to review why clients contact us on a high level
    • Standardization of internal procedures via templates, canned responses and automations
    Incentivized
    Read full review
    Google
    • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
    • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
    Incentivized
    Read full review
    ScreenShots