Front vs. Salesforce Experience Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Front
Score 9.1 out of 10
N/A
Front is a communication hub that helps businesses keep the human touch in every interaction.
$29
per month per user
Salesforce Experience Cloud
Score 8.2 out of 10
N/A
Salesforce Marketing Cloud Engagement (formerly Salesforce Experience Cloud or Salesforce Community Cloud) is an online forum powered by Salesforce that enables businesses to connect with their employees, customers, partner organizations, and prospects. Designed to help facilitate communication and information sharing, customers can ask questions and request help, administrators can integrate data from third-party apps, and employees can collaborate across projects and…N/A
Pricing
FrontSalesforce Experience Cloud
Editions & Modules
Starter
$29
per month per user
Growth
$79
per month per user
Scale
$99
per month (billed annually) per user
Premier
$229
per month (billed annually) per seat (50 seat minimum)
No answers on this topic
Offerings
Pricing Offerings
FrontSalesforce Experience Cloud
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount for annual pricing on Starter and Growth plans. Scale and Premier plans are annual price only.
More Pricing Information
Community Pulse
FrontSalesforce Experience Cloud
Features
FrontSalesforce Experience Cloud
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Front
7.8
6 Ratings
5% below category average
Salesforce Experience Cloud
-
Ratings
Organize and prioritize service tickets8.36 Ratings00 Ratings
Subscription-based notifications6.94 Ratings00 Ratings
Ticket creation and submission7.94 Ratings00 Ratings
Ticket response7.94 Ratings00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Front
7.1
6 Ratings
12% below category average
Salesforce Experience Cloud
-
Ratings
External knowledge base7.16 Ratings00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Front
8.8
4 Ratings
10% above category average
Salesforce Experience Cloud
-
Ratings
Customer portal8.43 Ratings00 Ratings
Social integration9.33 Ratings00 Ratings
Email support9.14 Ratings00 Ratings
Help Desk CRM integration8.52 Ratings00 Ratings
Best Alternatives
FrontSalesforce Experience Cloud
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Agiloft Service Desk (discontinued)
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Score 9.0 out of 10
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Square 9 Softworks
Score 9.7 out of 10
Medium-sized Companies
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
MediaValet
MediaValet
Score 9.0 out of 10
Enterprises
SysAid
SysAid
Score 8.9 out of 10
MediaValet
MediaValet
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FrontSalesforce Experience Cloud
Likelihood to Recommend
9.1
(35 ratings)
8.8
(71 ratings)
Likelihood to Renew
9.0
(1 ratings)
9.0
(1 ratings)
Usability
9.4
(9 ratings)
8.1
(15 ratings)
Performance
-
(0 ratings)
9.1
(5 ratings)
Support Rating
9.8
(5 ratings)
8.0
(18 ratings)
Ease of integration
-
(0 ratings)
9.4
(4 ratings)
User Testimonials
FrontSalesforce Experience Cloud
Likelihood to Recommend
Front
I think Front is very useful for every company with multiple teams working together on different emails from clients. Not so useful if a lot of different teams need to work on a request at the same time, because when an email is sitting in multiple shared inboxes things can get messy. Also would not recommend for teams that work is individualized, as team work is the main point of Front.
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Salesforce
For well-suited, this product is great for your external clientele groups that you would not necessarily want to have a high user fee rate for. So basically general public or a group that will be authorized to come in and just do a few things here and there, but you don't necessarily want them access to all of your systems and your data points for groups that it would not be a great use for. I'd say probably your high level internal staff, they're going to be using a lot of the backend functionality automations, evaluating data, managing data, and doing custom inputs. That's just not what's intended for.
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Pros
Front
  • Even if you are just trying to compose a single email, Front gives a smart system that has options such [as] organized templates, tags, alerts, [and] changing your outbound dpt email.
  • Tasks- with Front you will not miss any interaction. When you are required to get assistance from a coworker, you only need to mention him/her and that notification will appear automatically in their inboxes.
  • Smart Notifications- sometimes we are just overwhelmed about the several notifications on our devices that we tend to miss some of them, but Front offers a new way to notify every email, discussion, mentioning, or tag that you really would not want to miss.
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Salesforce
  • Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
  • Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
  • Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.
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Cons
Front
  • Their integration to Salesforce is lacking. As the owner of our productivity tools and how they are used, I have very little control over what things to enforce, or even change what objects are available. For example, we don't use Cases in Salesforce but with the Salesforce integration the Cases object shows up. There's no need to have that there. I've heard there is a roadmap improvement forthcoming.
  • One of our uses is for our sales development reps to prospect with visitors. Because of the high volume of inquiries it's difficult for our reps to efficiently manage all their follow ups. It would be nice if we could run a "scheduled campaign" where a predesigned cadence of email follow ups can be sent automatically. To be clear, they do have a scheduling capability, but it just can't be used as a prebuilt option.
  • Integrations to other systems require you have a user account to those systems. We have SSO and therefore we don't always have a user account. For example, out integration to Jira uses SSO so we don't each have individual Jira logins. This is an outage for us.
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Salesforce
  • Unlike other CMS platforms like Wordpress and Adobe Experience Manager, Salesforce does not provide a fully featured editor with a drag-and-drop design tool.
  • Our content creators and marketing team often struggle with permissions and how to distribute content across different experience cloud sites.
  • Also, there is no side-to-side comparison view for content editors to update the content easily.
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Likelihood to Renew
Front
We are very happy with Front and don't anticipate changing
Read full review
Salesforce
Renewal exercise is already underway. Platform is to ubiquitous to not leverage, especially at a Fortune 50 firm
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Usability
Front
It's very easy to understand and use by new customer support agents as well. Be it a technology, product, or marketing person, we have trained most of the company folks to read and respond to customer conversations in their free time with the help of the Front app. It is also easy to set up for an admin and manage his/her team with communication rules.
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Salesforce
Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.
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Performance
Front
No answers on this topic
Salesforce
Again, since we provide and recommend solutions, I can't speak to every client's individual experience, but can offer general reflections as to keep their collaborations private, that they are satisfied with the experience. We hear a lot about how this system helps to encourage collaborations between their own business partners, customers, and internal members, and enables quality integrations with other products that help drive revenue.
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Support Rating
Front
The support is good, and it's definitely prompt, but still lags when it comes to technical requirements, as I guess they are slow in developing newer features fast. So no complaints in terms of responsiveness, but yeah, at times it's not very helpful when you need certain features or are blocked on things which can't be unblocked.
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Salesforce
Although support from Salesforce itself can be quite unresponsive sometimes, the community hub is incredibly helpful. The large user base of Salesforce products contribute to troubleshooting and the forums are a powerful tool for finding solutions and possible bugs and response times can be quite fast compared to your regular support channels.
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Alternatives Considered
Front
This is something I am not familiar but it seems like it is [available] in Gmail. Thus I cannot give any feedback about it. What I am sure about is Front works for our team and I see Zoom using the service in the Customer Success Organization in a long run.
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Salesforce
Salesforce Experience Cloud was selected due to its tight integration with our existing Salesforce CRM platform. Customization of the portal was much, much simpler compared to Sharepoint - especially with role-based security parameters that are ultimately inherited based on attributes within the Salesforce CRM platform. Salesforce Experience Cloud was a natural fit for this customer-facing purpose.
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Return on Investment
Front
  • Saved our executive team considerable amount of time chasing support questions through different channels.
  • Gave our team clear accountability for who was lead on a support issue and how to escalate.
  • Customer regularly say our support is the best in the industry.
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Salesforce
  • Time savings for our customer success team - no need to continually follow up on tickets as customers have access to see status themselves
  • In the future, it will also allow us to create more impactful knowledge articles that will increase self-service over ticket creation
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ScreenShots

Front Screenshots

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