Fullstory vs. Hotjar

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fullstory
Score 8.4 out of 10
N/A
FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools. The FullStory analytics engine automatically indexes digital interactions with sites or apps to empower teams to measure, validate, and act on each experience at scale. FullStory also boasts…
$0
per month
Hotjar
Score 8.1 out of 10
N/A
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
Pricing
FullstoryHotjar
Editions & Modules
Free
$0.00
Business
Contact Sales
Enterprise
Contact Sales
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
Offerings
Pricing Offerings
FullstoryHotjar
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
FullstoryHotjar
Considered Both Products
Fullstory
Chose Fullstory
Hotjar is built for marketers, whereas FullStory is for product teams, but the tool still stacks up well against Hotjar. It has feature parity and is a little more intuitive to use.
Chose Fullstory
Hotjar is better for marketing websites. Doesn't have a native mobile component. Cheaper per session but doesn't have journey mapping.
Chose Fullstory
FullSory is more advanced and the implementation with other tools makes it very convenient for us.
Chose Fullstory
FullStory is very easy to use and very comprehensive compared to it's competitors
Chose Fullstory
FullStory focus on one important feature and do it really well. all other solutions are inherently harvesters, multitools, they are overloaded with features and unnecessary information. The system is convenient for both the pros and the beginner to work with, but other …
Hotjar
Chose Hotjar
FullStory is more expensive but much more 'enterprise' than HotJar. Some of its integrations are more valuable and give more user-level data, as well as better archiving on individual sessions. However, it costs significantly more.
Chose Hotjar
Hotjar is a cheaper alternative to FullStory, but not as robust. FullStory is designed for more use cases, including custom product development. Hotjar's price point is way lower than FullStory, making it a great choice for a startup, mid-market organization, or a lean …
Chose Hotjar
For us, Hotjar was really simple to implement and the user interface is really easy to use and get accustomed to. Some of the other products we evaluated didn't have as rich features and were way overpriced which made us choose Hotjar. Also, Hotjar allows you to capture …
Chose Hotjar
Hotjar can easily integrate with plenty of analytics and CRO tools. It fits in my tools stack well. It's super easy to set up and also I also like the highlights features on the user recordings as it saves me a lot of time and makes it smoother to share important insights with …
Chose Hotjar
Hotjar was significantly cheaper for us, and they’ve been brilliant at honouring their legacy pricing model which is much cheaper up until recently. We find that Hotjar also offers a wider range of tools that we would otherwise need to pay more for elsewhere like surveys. The …
Chose Hotjar
Several more features when viewing session replays on Hotjar that make session replay analysis so easy to not only tl share but analyse to.

Chose Hotjar
The price is great, and the features are just what we needed. We like Hotjar because we can get user feedback and watch user sessions to improve our web app faster.
Top Pros
Top Cons
Features
FullstoryHotjar
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Fullstory
5.2
18 Ratings
38% below category average
Hotjar
-
Ratings
Responsive Design for Web Access6.216 Ratings00 Ratings
Mobile Application5.99 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.612 Ratings00 Ratings
Mobile App Analytics6.412 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Fullstory
7.6
48 Ratings
15% below category average
Hotjar
-
Ratings
Heatmap tool7.436 Ratings00 Ratings
Click analytics7.243 Ratings00 Ratings
Scroll maps7.732 Ratings00 Ratings
Form fill analysis8.025 Ratings00 Ratings
Conversion tracking6.427 Ratings00 Ratings
Goal tracking6.522 Ratings00 Ratings
Funnel Analysis7.133 Ratings00 Ratings
Session Recording and Replay9.747 Ratings00 Ratings
User Segmentation8.242 Ratings00 Ratings
Best Alternatives
FullstoryHotjar
Small Businesses
Smartlook
Smartlook
Score 8.5 out of 10
Smartlook
Smartlook
Score 8.5 out of 10
Medium-sized Companies
Contentsquare
Contentsquare
Score 8.6 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FullstoryHotjar
Likelihood to Recommend
8.3
(71 ratings)
8.7
(101 ratings)
Likelihood to Renew
9.7
(9 ratings)
5.1
(2 ratings)
Usability
10.0
(1 ratings)
9.7
(6 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
8.3
(61 ratings)
9.6
(4 ratings)
Implementation Rating
7.6
(56 ratings)
-
(0 ratings)
Configurability
7.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
9.0
(1 ratings)
Product Scalability
8.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
FullstoryHotjar
Likelihood to Recommend
Fullstory
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
Read full review
Contentsquare
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
Read full review
Pros
Fullstory
  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
Read full review
Contentsquare
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
Read full review
Cons
Fullstory
  • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
  • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
Read full review
Contentsquare
  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
Read full review
Likelihood to Renew
Fullstory
It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
Read full review
Contentsquare
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
Read full review
Usability
Fullstory
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
Read full review
Contentsquare
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
Read full review
Reliability and Availability
Fullstory
We've never had issues with availability
Read full review
Contentsquare
No answers on this topic
Performance
Fullstory
It seems the performance is really good and always loads quickly
Read full review
Contentsquare
No answers on this topic
Support Rating
Fullstory
They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
Read full review
Contentsquare
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
Read full review
Implementation Rating
Fullstory
To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
Read full review
Contentsquare
No answers on this topic
Alternatives Considered
Fullstory
Smartlook is software that records users on a website
and mobile app. Finding useful information within thousands of recordings is
made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
Read full review
Contentsquare
HotJar was selected for a few reasons:
  • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
  • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
  • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
Read full review
Scalability
Fullstory
Full story was easy to scale with the growth of our teams and organisation
Read full review
Contentsquare
No answers on this topic
Return on Investment
Fullstory
  • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
  • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
Read full review
Contentsquare
  • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
  • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
Read full review
ScreenShots

Fullstory Screenshots

Screenshot of a custom dashboard to visualize data.Screenshot of FullStory's session replay, combined with dev toolsScreenshot of FullStory Conversions, used to illuminate problems in the digital experienceScreenshot of Fullstory for mobile appsScreenshot of FullStory search and segmentationScreenshot of quality insights on the most valuable pages