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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Fullstory

    Score8.9 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A

    Publer

    Score9.5 out of 10
    N/APubler is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes. Key Features: Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent…

    $5

    per month per user

    Pricing
    FullstoryPubler
    Editions & Modules
    Business
    Contact Sales
    Enterprise
    Contact Sales
    Professional
    $5
    per month per user
    Business
    $10
    per month per user
    Enterprise
    Custom Pricing
    Offerings
    Pricing Offerings
    FullstoryPubler
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—VAT not included in the price. 14 days money back guarantee. Discount available for annual pricing.
    More Pricing Information
    Features
    FullstoryPubler
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Fullstory and Publer
    Feature
    Fullstory
    6.2
    19 Ratings
    20% below category average
    Publer
    -
    Ratings
    Responsive Design for Web Access7.917 Ratings00 Ratings
    Mobile Application7.910 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.913 Ratings00 Ratings
    Mobile App Analytics6.412 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Fullstory and Publer
    Feature
    Fullstory
    9.2
    49 Ratings
    2% below category average
    Publer
    -
    Ratings
    Heatmap tool9.937 Ratings00 Ratings
    Click analytics9.044 Ratings00 Ratings
    Scroll maps9.033 Ratings00 Ratings
    Form fill analysis9.026 Ratings00 Ratings
    Conversion tracking9.928 Ratings00 Ratings
    Goal tracking7.923 Ratings00 Ratings
    Funnel Analysis8.034 Ratings00 Ratings
    Session Recording and Replay10.048 Ratings00 Ratings
    User Segmentation10.043 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Fullstory and Publer
    Feature
    Fullstory
    -
    Ratings
    Publer
    9.0
    73 Ratings
    10% above category average
    Content planning and scheduling00 Ratings9.673 Ratings
    Content optimization00 Ratings8.769 Ratings
    Workflow management00 Ratings8.767 Ratings
    Engagement
    Comparison of Engagement features of Fullstory and Publer
    Feature
    Fullstory
    -
    Ratings
    Publer
    8.4
    61 Ratings
    3% above category average
    Automated routing and prioritization00 Ratings8.450 Ratings
    Bulk actions00 Ratings8.460 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Fullstory and Publer
    Feature
    Fullstory
    -
    Ratings
    Publer
    9.4
    70 Ratings
    12% above category average
    Twitter00 Ratings9.249 Ratings
    Facebook00 Ratings9.164 Ratings
    LinkedIn00 Ratings9.554 Ratings
    Google+00 Ratings9.729 Ratings
    Instagram00 Ratings9.465 Ratings
    Pinterest00 Ratings9.735 Ratings
    YouTube00 Ratings9.442 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Fullstory and Publer
    Feature
    Fullstory
    -
    Ratings
    Publer
    8.0
    54 Ratings
    3% above category average
    Campaign success analytics00 Ratings8.352 Ratings
    Competitor analysis00 Ratings7.743 Ratings
    Account management
    Comparison of Account management features of Fullstory and Publer
    Feature
    Fullstory
    -
    Ratings
    Publer
    8.7
    57 Ratings
    9% above category average
    Role-based user permissions & privileges00 Ratings8.651 Ratings
    Mobile access00 Ratings8.854 Ratings
    Best Alternatives
    FullstoryPubler
    Small Businesses
    No answers on this topic
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Contentsquare
    Score7.5 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Glassbox
    Score6.3 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FullstoryPubler
    Likelihood to Recommend
    10.0
    (72 ratings)
    9.5
    (74 ratings)
    Likelihood to Renew
    9.7
    (9 ratings)
    10.0
    (1 ratings)
    Usability
    10.0
    (1 ratings)
    9.1
    (54 ratings)
    Availability
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Performance
    8.0
    (1 ratings)
    9.0
    (1 ratings)
    Support Rating
    8.3
    (61 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    7.5
    (56 ratings)
    -
    (0 ratings)
    Configurability
    7.0
    (1 ratings)
    9.0
    (1 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (1 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FullstoryPubler
    Likelihood to Recommend
    Fullstory
    It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
    Incentivized
    Read full review
    Publer
    Where Publer is well suited: + Organisation of multiple social media accounts for when you have multiple brands + The integration of Google Maps makes it easy to organise multiple locations + Calendar with a nice overview makes it easy to see your social media planning for the following period of time Where it is less suited for: - Comparing competition and ideal posting time is quite a surplus in cost - No native Dutch version
    Read full review
    Pros
    Fullstory
    • Tracks users' online experiences from start to finish.
    • Makes it easy to share a customer's experiences with the rest of my team.
    • Allows me to use different methods to find evidence of a customer's experience.
    • Shows page insights via segmentation that help me know where to improve my site.
    • Tracks error clicks and dead clicks for quick insights into site improvements.
    • Integrates with HelpScout for easy access to customer problem-solving.
    Incentivized
    Read full review
    Publer
    • A unified drag-and-drop calendar with genuine native previews allows us to bulk-upload images or videos, shuffle posts between dates and platforms, and see exactly how each platform (FB, IG, TikTok, Threads, etc.) will display before we hit “Schedule.”
    • Role-based approvals that streamline teamwork: interns draft, managers approve, and the audit trail ensures that nothing inconsistent slips through.
    • Quick-glance analytics built right into the calendar, surface engagement spikes, best-time suggestions and post-level stats without exporting to another tool, so we can tweak campaigns on the spot.
    Read full review
    Cons
    Fullstory
    • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
    • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
    Incentivized
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    Publer
    • Some IG features are currently missing, like syncing with trending sounds, but I think that's more of an API limitation than a fault with Publer
    • The website interface can be a bit challenging to navigate. It isn't quite as intuitive as I'd like with where things are placed.
    • Some of the terms are confusing, like "recycling" and "recurring." I wish they'd combine these two particular posting options into one.
    • I'd also love to see better integration with my personalized AI, trained on my business.
    Incentivized
    Read full review
    Likelihood to Renew
    Fullstory
    It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
    Incentivized
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    Publer
    I love the tool, is simple and useful
    Read full review
    Usability
    Fullstory
    Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
    Incentivized
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    Publer
    The menu is very clear. The big green button for adding a post makes it obvious where to post from. There are all the tools I might need for scheduling, and more. I gave a 9 instead of 10 because I find the "Explore" menu to be superfluous for the way I use Publer and feel it adds clutter to the experience. But honestly - I can just not go to that menu and it's fine.
    Read full review
    Reliability and Availability
    Fullstory
    We've never had issues with availability
    Incentivized
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    Publer
    No answers on this topic
    Performance
    Fullstory
    It seems the performance is really good and always loads quickly
    Incentivized
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    Publer
    The pages do load very quick but in the the iPad form
    Read full review
    Support Rating
    Fullstory
    They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
    Incentivized
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    Publer
    Every time I have contacted Publer, I get answers right away
    Read full review
    Implementation Rating
    Fullstory
    To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
    Incentivized
    Read full review
    Publer
    No answers on this topic
    Alternatives Considered
    Fullstory
    Smartlook is software that records users on a website
    and mobile app. Finding useful information within thousands of recordings is
    made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
    Incentivized
    Read full review
    Publer
    In our opinion, Sendible is poorly designed and takes too many menus, clicks, opens and closes to perform a simple task. Their pricing structure changes suddenly with price increases and loss of seats. Socialbee was a contender but had restraints for a multi brand company that we did not want to workaround.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Fullstory
    No answers on this topic
    Publer
    I just used the web integration
    Read full review
    Scalability
    Fullstory
    Full story was easy to scale with the growth of our teams and organisation
    Incentivized
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    Publer
    I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily
    Read full review
    Return on Investment
    Fullstory
    • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
    • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
    Incentivized
    Read full review
    Publer
    • I can on-charge the price of the subscription within my package, so I can charge it out for what I want, allowing me to make some profit
    • Every one of my clients has loved using it, so they are more inclined to keep using our social media services
    • Publer helps my business to look professional
    Incentivized
    Read full review
    ScreenShots

    Fullstory Screenshots

    Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data