Gazelle.ai vs. TechTarget Priority Engine

Highly recommended, it is beneficial for obtaining information from different sources and an excellent boost for prospecting. Its user interface is user-friendly, and all its functions are easy to understand and implement. Gazelle's team is fantastic, the adaptation process is fast, and their staff accompanies the users during the process; the training is excellent, and the customer service afterward.

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

• Offers a big database of potential clients.
• Targets by region and certain demographics like geography.
• Makes prospecting more efficient by including contact information.

Incentivized

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• Some industry data is not up to date. However, there have been a few outdated data that we have come across.

• It is not particularly intuitive
• Too many steps to get where I need to go
• Needs to provide more depth to help determine urgency and intent to buy
• Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.

Incentivized

Usability is great, we would love to see how strong the intent is for every keywords

Incentivized

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

We only looked at Zoom info, but Gazelle.ai stood out from a user and experience standpoint. The international database is a game-changer and is much more than just a spreadsheet of companies. Being able to visualize the locations of businesses makes prospecting so much easier and makes thinking that much simpler.

Incentivized

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

• It is an excellent tool that, through business intelligence, helps bring new prospects interested in our products and services, convert customers, and achieve a more successful business, which has been convenient because the return on investment has been fast and still helps us generate more profits.

• It is best when used in conjunction with all of our other tooling and not used alone
• It has enabled my team to have a better feel for what is happening at a prospect's company
• It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages

Incentivized