TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Geckoboard

    Score9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Geckoboard enables users to create real time dashboards using data from over 80 cloud services. It integrates with other products such as: AWeber, Basecamp, Campaign Monitor and HubSpot.

    $35

    per month

    Parse.ly

    Score7.8 out of 10
    N/AParse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.

    $499

    per month

    Pricing
    GeckoboardParse.ly
    Editions & Modules
    Starter
    $35
    per month
    Team
    $159
    per month
    Team Plus
    $275
    per month
    Company
    $599
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    GeckoboardParse.ly
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    GeckoboardParse.ly
    Considered Both Products
    Geckoboard
    No answer on this topic
    Parse.ly
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    78 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    47 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    76 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    36 Answers
    Implementation went as expected
    No answers on this topic
    97%
    Implementation went as expected
    37 Answers
    Features
    GeckoboardParse.ly
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Geckoboard and Parse.ly
    Feature
    Geckoboard
    9.3
    5 Ratings
    13% above category average
    Parse.ly
    -
    Ratings
    Pixel Perfect reports8.03 Ratings00 Ratings
    Customizable dashboards10.05 Ratings00 Ratings
    Report Formatting Templates10.04 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Geckoboard and Parse.ly
    Feature
    Geckoboard
    7.7
    5 Ratings
    4% below category average
    Parse.ly
    -
    Ratings
    Drill-down analysis8.04 Ratings00 Ratings
    Formatting capabilities8.03 Ratings00 Ratings
    Integration with R or other statistical packages7.02 Ratings00 Ratings
    Report sharing and collaboration8.05 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Geckoboard and Parse.ly
    Feature
    Geckoboard
    9.0
    5 Ratings
    9% above category average
    Parse.ly
    -
    Ratings
    Publish to Web10.05 Ratings00 Ratings
    Publish to PDF9.01 Ratings00 Ratings
    Report Versioning9.02 Ratings00 Ratings
    Report Delivery Scheduling8.03 Ratings00 Ratings
    Delivery to Remote Servers9.03 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Geckoboard and Parse.ly
    Feature
    Geckoboard
    8.7
    5 Ratings
    9% above category average
    Parse.ly
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)10.05 Ratings00 Ratings
    Location Analytics / Geographic Visualization10.05 Ratings00 Ratings
    Predictive Analytics6.02 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Geckoboard and Parse.ly
    Feature
    Geckoboard
    7.8
    5 Ratings
    8% below category average
    Parse.ly
    -
    Ratings
    Multi-User Support (named login)9.05 Ratings00 Ratings
    Role-Based Security Model7.03 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)9.03 Ratings00 Ratings
    Single Sign-On (SSO)6.12 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Geckoboard and Parse.ly
    Feature
    Geckoboard
    9.5
    5 Ratings
    21% above category average
    Parse.ly
    -
    Ratings
    Responsive Design for Web Access9.05 Ratings00 Ratings
    Mobile Application10.03 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile10.04 Ratings00 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Geckoboard and Parse.ly
    Feature
    Geckoboard
    10.0
    2 Ratings
    25% above category average
    Parse.ly
    -
    Ratings
    REST API10.02 Ratings00 Ratings
    Javascript API10.02 Ratings00 Ratings
    iFrames10.02 Ratings00 Ratings
    Java API10.02 Ratings00 Ratings
    Themeable User Interface (UI)10.02 Ratings00 Ratings
    Customizable Platform (Open Source)10.02 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Geckoboard and Parse.ly
    Feature
    Geckoboard
    -
    Ratings
    Parse.ly
    7.6
    7 Ratings
    6% below category average
    Lead Conversion Tracking00 Ratings6.23 Ratings
    Bounce Rate Measurement00 Ratings6.85 Ratings
    Device and Browser Reporting00 Ratings8.36 Ratings
    Pageview Tracking00 Ratings8.26 Ratings
    Event Tracking00 Ratings7.85 Ratings
    Reporting in real-time00 Ratings8.46 Ratings
    Referral Source Tracking00 Ratings7.66 Ratings
    Customizable Dashboards00 Ratings7.66 Ratings
    Best Alternatives
    GeckoboardParse.ly
    Small Businesses
    Cyfe
    Score4 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    Sisense
    Score6.9 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GeckoboardParse.ly
    Likelihood to Recommend
    9.0
    (6 ratings)
    7.8
    (82 ratings)
    Likelihood to Renew
    8.0
    (1 ratings)
    8.7
    (32 ratings)
    Usability
    9.0
    (1 ratings)
    7.7
    (35 ratings)
    Support Rating
    8.0
    (1 ratings)
    7.8
    (35 ratings)
    Data Sharing and Collaboration
    8.0
    (5 ratings)
    -
    (0 ratings)
    Data Sources
    9.0
    (5 ratings)
    -
    (0 ratings)
    User Testimonials
    GeckoboardParse.ly
    Likelihood to Recommend
    Geckoboard
    Great value for the money. Excellent for smaller agencies with multiple projects and teams in a smaller space. We can quickly roll out mobile displays to help with a particular deployment push or monitoring a clients website engagement. It's also useful for showing live data without requiring analytics to run reports from a CRM, etc.
    Incentivized
    Read full review
    Parse.ly
    Parse.ly is a great tool for publishers who want to track engagement and audience behaviour across websites. With Parse.ly, we can easily track metrics like pageviews, time spent on page, and scroll depth to see which content is resonating with our audience and optimize our content strategy accordingly. Our marketers found Parse.ly to be an excellent tool for tracking the effectiveness of our campaigns. We can use Parse.ly to track metrics like referral sources, conversion rates, and engagement by audience segment to see which channels and tactics are driving the most engagement and conversions.
    Incentivized
    Read full review
    Pros
    Geckoboard
    • User self-help - the video tutorials and a robust publicly accessible knowledgebase.
    • Geckoboard can aggregate data from a number of other apps into a singular dashboard.
    • Sleek, dark UI.
    Incentivized
    Read full review
    Parse.ly
    • Firstly, the platform is super easy to use, it is user-friendly and easy to navigate through.
    • Secondly, the platform also provides you the option to use filters to your best fit and adjust the filters according to what data you want to look at.
    • Thirdly, it enables the user to have live feedback on their articles and see what can be improved going forward to address the need of the readers.
    Incentivized
    Read full review
    Cons
    Geckoboard
    • A bit more flexibility in the number of columns would be nice.
    • Ability to scale to mobile device (web).
    • App capabilities are missing on Android.
    Read full review
    Parse.ly
    • A more readily understandable visual guide to a visitor's pathway through your site would help understand what keeps a reader on-site.
    • The total page view number for the day should be more readily visible--on the overview page, not just by going to Posts>Historical.
    • Maintain the archive for longer than a year under all plans--it's a shame to lose year-on-year data quickly.
    Incentivized
    Read full review
    Likelihood to Renew
    Geckoboard
    My company did not renew due to changes in the organization.
    Incentivized
    Read full review
    Parse.ly
    As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
    Incentivized
    Read full review
    Usability
    Geckoboard
    With a simple interface and available templates, creating basic dashboards is easy. Obviously depending on the data you want to visualize, there may be higher learning curves. That being said, they have a huge amount of integrations and extensible frameworks. If you are using anything made in the past ten years there is an API function or integration that can get it talking to the platform. As such, it's pretty easy to hit the main data points you want and get it on a cheap display in front of your team.
    Incentivized
    Read full review
    Parse.ly
    The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
    Incentivized
    Read full review
    Support Rating
    Geckoboard
    The support levels vary based on the level of plan that you have but that's to be expected. Virtually everything except the Enterprise plan has basic chat/email support. While they are responsive they are not going to be much assistance in helping you figure out API calls or implementing 3rd party integrations. That is to be expected and the support community can pretty much get you in the right direction if you look.
    Incentivized
    Read full review
    Parse.ly
    I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
    Incentivized
    Read full review
    Alternatives Considered
    Geckoboard
    Domo is more robust. We do use both because Geckoboard is really easy to show the rest of our team without the need for additional licenses.
    Incentivized
    Read full review
    Parse.ly
    Parse.ly does pretty well compared to Chartbeat, particularly when it comes to historical information and analysis options that are easy for employees to use after some short training. The onboarding for Parse.ly is intuitive, and the scheduled reports take away basically all of the inconvenience associated with regular metrics reviewing. But Chartbeat wins in its social audience tracking because it can source traffic to a specific social post, which can show you exactly how your audience is coming to your content and where you need to put your content to be sure you get that audience.
    Incentivized
    Read full review
    Return on Investment
    Geckoboard
    • While we originally used this as an internal IS tool, we eventually have expanded it to be used by nearly every department.
    • Because pricing is monthly, we can grow or decrease our usage based on our current client needs.
    • Because it is low cost and easy to deploy, we can utilize it in place of considerable resources in analytics and reporting by delivering snapshots of data without pulling reports.
    Incentivized
    Read full review
    Parse.ly
    • Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.
    Incentivized
    Read full review
    ScreenShots

    Geckoboard Screenshots

    Screenshot of Create live KPI dashboards in minutes. No coding or training required.Screenshot of Easily pull in real-time data from over 80 different tools, including spreadsheets and databases, as well as popular business tools like Salesforce, Zendesk, Google Analytics and many more.Screenshot of Anyone can build custom dashboards that make data and KPIs look professional and are easy for everyone on the team to understand at a glance.Screenshot of Get important numbers in front of the team or stakeholders, whether they're in the office or WFH.Screenshot of Every part of your organisation can surface metrics that matter to them and show progress towards their goals.

    Parse.ly Screenshots

    Screenshot of Overview in full-screen mode: Many Parse.ly pages, like the Overview, are TV-ready. Keep your entire team up-to-date with live, full-screen dashboards on TVs in your office.Screenshot of Overview screen: See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are displayed.Screenshot of Real-time posts page: See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.
Real-time data includes the last 24 hours and updates every five seconds. It can be seen, filtered, and sorted on most screens.Screenshot of Historical posts page: Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.Screenshot of Campaign tracking: Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.Screenshot of Multi-channel tracking: Track all your content in one place, no matter where it lives.
Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.