GetResponse vs. Metadata.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GetResponse
Score 8.8 out of 10
N/A
GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.
$19
per month
Metadata.io
Score 8.0 out of 10
N/A
Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.
$24,000
per year
Pricing
GetResponseMetadata.io
Editions & Modules
FREE
$0
per month Up to 500 contacts
Email Marketing
$19
per month Up to 1,000 contacts
Marketing Automation
$59
per month Up to 1,000 contacts
Ecommerce Marketing
$119
per month Up to 1,000 contacts
MAX and MAX²
Custom (contact sales)
per year
MetaMatch
$295
per month per installation
Web Personalization
$24,000
per year
Audience Targeting
$24,000
per year
Metadata Base Platform
$60,000
per year
Offerings
Pricing Offerings
GetResponseMetadata.io
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$2,500 one-time fee per installation
Additional Details
More Pricing Information
Community Pulse
GetResponseMetadata.io
Top Pros
Top Cons
Features
GetResponseMetadata.io
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
GetResponse
8.9
22 Ratings
14% above category average
Metadata.io
-
Ratings
WYSIWYG email editor9.021 Ratings00 Ratings
Dynamic content8.016 Ratings00 Ratings
Ability to test dynamic content8.715 Ratings00 Ratings
Landing pages9.016 Ratings00 Ratings
A/B testing9.019 Ratings00 Ratings
Mobile optimization9.022 Ratings00 Ratings
Email deliverability reporting10.022 Ratings00 Ratings
List management9.021 Ratings00 Ratings
Triggered drip sequences8.217 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
GetResponse
9.0
1 Ratings
14% above category average
Metadata.io
-
Ratings
Lead nurturing automation9.01 Ratings00 Ratings
Lead scoring and grading9.01 Ratings00 Ratings
Data quality management9.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
GetResponse
9.0
1 Ratings
17% above category average
Metadata.io
-
Ratings
Event/webinar marketing9.01 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
GetResponse
9.0
1 Ratings
17% above category average
Metadata.io
-
Ratings
Social profile integration9.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GetResponse
9.7
22 Ratings
26% above category average
Metadata.io
-
Ratings
Dashboards10.022 Ratings00 Ratings
Standard reports10.021 Ratings00 Ratings
Custom reports9.016 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
GetResponse
8.3
1 Ratings
9% above category average
Metadata.io
-
Ratings
API10.01 Ratings00 Ratings
Customizability9.01 Ratings00 Ratings
Third-party software integrations6.01 Ratings00 Ratings
Best Alternatives
GetResponseMetadata.io
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Sitecore Send
Sitecore Send
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GetResponseMetadata.io
Likelihood to Recommend
9.0
(24 ratings)
7.8
(21 ratings)
Likelihood to Renew
9.0
(2 ratings)
-
(0 ratings)
Support Rating
9.0
(1 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
7.8
(15 ratings)
User Testimonials
GetResponseMetadata.io
Likelihood to Recommend
GetResponse
GetResponse is perfect for small to medium businesses. For a large business, it certainly could be used in some areas. One example would be for clients that are looking to get started with email marketing. I would not expect it to run a business as Salesforce or Keep. However, GetResponse is robust enough and has a solid suite of tools that would serve a medium or small business quite well. And of course, if a company is just looking for an email marketing solution GetResponse would be ideal. And to go even further, depending on the level of service you use, GetResponse has the potential to do things you might have been using separate tools for. Building funnels, the ability to host webinars, building landing pages. It's all there and it is priced very well.
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Metadata, Inc
Metadata is well suited when you have a really large ad budget (>50k per month at least). This is because the power of metadata lies in the ability to quickly set up and run a large number of experiments (combinations of channel, audience, creative, and conversion assets). To evaluate these variations, all of them need a large number of impressions, clicks, and conversions to be statistically relevant. If your budget is smaller, you will either have a very small number of experiments (not fully utilizing the power of metadata), or your experiments will not have enough clicks to make informed decisions. We had expected a better explanation of this from metadata before signing up.
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Pros
GetResponse
  • Email creation—A simple interface and a variety of tools make it easy to create very attractive emails quickly.
  • List building—GetResponse is ideal for setting-up and using any number of segmented lists/
  • Forms and landing pages—These tools are also fairly strong, however, GetResponse (ironically) does not provide responsive forms for mobile, which I would think would be an urgent problem. They have so far not addressed it.
  • Customer support—Customer support via chat and email is strong. It's disappointing the company has pulled the plug on live phone-in support.
Read full review
Metadata, Inc
  • Best paid ops tool I've ever used (and I've used a lot): we can launch a new LinkedIn & Facebook campaign in minutes.
  • Lead gen ops: no more dealing with broken zapier zaps, we are able to automate pushing native lead gen leads directly to our CRM.
  • Attribution: see influenced & triggered opportunities/CW deals
  • Multivariate testing: Metadata scales audience, ad, creative testing so you learn what performs much faster than manual process
Read full review
Cons
GetResponse
  • The email editor is kind of a nightmare. Elements don't move or behave how you'd expect, the font choices are limited and pretty lame, adding new elements is difficult or often impossible... the whole thing feels 5+ years outdated. Buggy, slow, and extremely limited in functionality.
  • The entire UI feels similarly outdated and slow--just seems like GetResponse hasn't kept up with the curve of the market in terms of performance or aesthetics.
Read full review
Metadata, Inc
  • If you don't have a large budget and audience it's hard to meaningfully optimize. If I have 4 ad creatives, to 2 audience groups on FB and LinkedIn, that creates 16 experiments, each of which needs an ample enough budget, say $40/day, that's now $640 per day or $19K per month.
  • Limited ability to edit ads after they've been launched. You usually have to stop the ad, clone it, and launch a new campaign.
  • Can't add new ads to existing campaigns which limits the ability to optimize. If I start an MD campaign with 4 ads, and in a few weeks we see that one is working well and the other 2 are not performing, I can pause those (or it can autopause by rules), but I can't add 2 more new creatives to the mix against the high performer. I'd have to either stop the high performer, and recreate it in a new campaign (losing likes and comments), OR - leave the high performer in the first campaign, and create. a second campaign with the new ones, which will only optimize against each other.
  • Limited to a single conversion event on a landing page. I'm not able to choose either a Demo Request OR a Sign-Up conversion, I can only choose one.
  • Google search ads are doable but aren't necessarily more feature-rich or easy-to use than native, so there's no value added to doing it through Metadata in my opinion aside from unifying ad reporting.
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Likelihood to Renew
GetResponse
As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
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Metadata, Inc
No answers on this topic
Support Rating
GetResponse
Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher
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Metadata, Inc
Metadata's customer support is a difference-maker! They really do care how well your campaigns perform and will help you improve them.
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Alternatives Considered
GetResponse
Not the top of the heap and certainly far from the bottom. GR is arguably one of the best solutions for Home based or small shops. It is out of the box whereas some of the others are not as complete or more difficult to unpack. It lacks some features but over-delivers on others.
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Metadata, Inc
We chose [Metadata.io] because it was a smaller company and could get more personalized attention. The price was better and they seemed more eager to support us. The feature set was what we were looking for and not more - it was exactly as robust as we needed it to be. Didn't want to pay for features we weren't going to use.
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Return on Investment
GetResponse
  • Only negative. They cleaned our entire contact list.
  • We had to start over with Get Response. Now that they have forcefully freed us, we'll be redownloading our actual customer and prospect list from our CRM.
  • They will not refund us. We paid for a year and they gave us 5 months. So we are also out $5,000.
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Metadata, Inc
  • Huge decrease in CPLs, CPMQL and Cost Per Opportunity
  • Big improvement in MQL to SQL rates
  • 90%+ of our leads from paid social now have valid business emails, before it was like 30%
  • Saving us hundreds of hours over the course of the next year doing daily manual optimization and budget management tasks for us so we can focus on strategy and testing new things
Read full review
ScreenShots

Metadata.io Screenshots

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