Gong vs. Velocify by ICE Mortgage Technology

Any team that has a direct relationship with a client via a phone or a video call would benefit from Gong. I've worked on sales in the past and these tools are the dream of every leader. I can't think of a better way to get actual material from our performance to give us a better chance to detect areas of improvement and hone our skillset before our next call. Even it's super fast. In merely a few minutes after the call you receive an email telling you that the recording is already ready for us to exploit it

Small businesses who do not need complex reporting and analytics would fit well into the Velocify model. There needs to be specific segments that appeal to this type of CRM, and the best feature is within an added layer--dialer. The ability to turn things around and contact your leads immediately was very beneficial to us, and could prove to be a boon for a small to midsize business.

• Recommendations to improve (silence time, speaking ratio, etc.)
• Source of absolute truth! So easy to see what meetings have been done, and how it was done. No more he says she says
• Transcription - it has been accurate, and helps when trying to learn how to handle rejections

Incentivized

• The prioritized queue allows for management to set contact standards and hold users accountable. It removes all the guess work out of what lead to call next.
• The Dial IQ feature is fantastic for powering through calls and maximizing speed to contact.
• The Shotgun lead distribution puts the lead into the hand of the user that is ready and available to call that lead immediately. No handing off a lead to an originator and hoping they call. This feature allows for the system to notify multiple users simultaneously and first user to press 1 wins the lead. Talk about creating a competitive sales environment!

• Would like to have Gong use AI to alert me when a customer is at risk for attrition
• Would like to make it easier to search on Accounts. When I type into the search field, sometimes multiple accounts appear, and when I click on one, there's an error.

Incentivized

• Velocify would be well served to create a more robust email drip campaign platform.
• Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)

Incentivized

We love Gong and our customers like it too. We can bring additional value by being to provide a dialogue of all our customer conversations.

Incentivized

I am sure that we as a company are likely to continue using Velocify. I am not involved in the selection process, but I have not heard any negative feedback and switching programs would more than likely be too much work

Esy and simple to use outside of a few clunky moments with integrating to zoom/gcal or resetting the duration of recordings. Overall it's a really great tool that certainly empowers customer success and account managers to add of ton of value to the customer experience in a really simple way and makes the process more smooth and secure.

Incentivized

Users can gain a very good understanding of the system quickly. The administrator can use terms that are familiar to their company when setting the system up. Most new administrators error to the side of complexity when setting up the system. With Velocify less is more.

The system is always up!!

If the system is set up correctly it will be a game changer for your organization.

I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt

Incentivized

While I didn't speak with the Support team often, they seemed very accepting and reliable. My favorite was the company emails that we would receive whenever something wasn't working correctly so that we would know that it's being worked on, providing a bit of relief to the other employees that were having trouble.

Incentivized

The in-person training if you will is done via GoToMeeting or some other service. I have been told that the moderator goes way too in-depth and too fast.

Velocify offers online training via videos and written descriptions of implementation procedures.

This is nothing something I'm able to answer

Incentivized

If you plan to have more than 20 users on Velocify you should outsource implementation to someone that knows how the system can best be implemented for your business/process flows. If you have fewer proposed users try to use one of the canned levels.

We used to use Zoom recordings but they don't compare, we also had to spend a ton on extra storage while Gong is unlimited. In my opinion, Zoom/etc. provides no insights, no ability to score calls, no collaboration, poor sharing, etc.

Incentivized

Before we went with Velocify, we had Salesforce and Hobson's EMT Connect. Both of these systems were rather expensive and didn't give us exactly what we needed for lead conversion as well as the customization we desired. However, I feel that some of the reasons we went with Velocify were not exactly truthful as we found out during the implementation process or much later that there were things they said that they could do that once we started getting into the weeds with it they weren't able to execute. From a lead conversion and speed to lead standpoint, this is a good product. From a reporting and lifecycle management standpoint, this is a very poor product compared to the other two

I was not involved with the process

Incentivized

The system is fully scaleable both vertically and horizontally across the enterprise.

I was not involved with the process

Incentivized

• Greater collaboration across internal teams
• Improved presentation and conversation skills, based on manager feedback and individual assessment
• Improved patience (must fewer instances of interrupting customers thanks to Gong)
• Customers are more confident in their decisions (when they can rewatch demos)
• Better alignment with customers, since we can be truly present on the call then listen to the recording later instead of taking notes in real-time

Incentivized

• Faster lead conversion lead us to higher potential for "first school wins" philosophy.
• Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
• Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.