Google Ad Manager vs. Post Affiliate Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Ad Manager
Score 8.3 out of 10
N/A
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A
Post Affiliate Pro
Score 8.8 out of 10
Small Businesses (1-50 employees)
Post Affiliate Pro is designed to run an entire affiliate program from top to bottom, with the exception of processing the financial transactions. However, most payment processors and shopping carts can be fully integrated with Post Affiliate Pro. According to the vendor, this solution is intuitive, fast, effective, and infinitely expandable, and designed to grow with the user’s needs. This solution is targeted for any merchant or business who wants to start a successful affiliate program.
$129
per month
Pricing
Google Ad ManagerPost Affiliate Pro
Editions & Modules
No answers on this topic
PRO
$129
per month
ULTIMATE
$249
per month
NETWORK
$599
per month
STARTER
$4,900
one-time fee
ELITE
$12,900
one-time fee
NETWORK
$24,900
one-time fee
Offerings
Pricing Offerings
Google Ad ManagerPost Affiliate Pro
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google Ad ManagerPost Affiliate Pro
Features
Google Ad ManagerPost Affiliate Pro
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Google Ad Manager
7.0
25 Ratings
4% below category average
Post Affiliate Pro
-
Ratings
Data Transfer7.025 Ratings00 Ratings
DSP integration7.020 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Google Ad Manager
7.4
36 Ratings
6% below category average
Post Affiliate Pro
-
Ratings
Ad campaign creation8.836 Ratings00 Ratings
Ad deployment7.336 Ratings00 Ratings
Display advertising7.235 Ratings00 Ratings
Ad display and retargeting segmentation7.234 Ratings00 Ratings
Sequence targeting6.626 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Google Ad Manager
6.7
35 Ratings
15% below category average
Post Affiliate Pro
-
Ratings
Ad dashboards6.133 Ratings00 Ratings
Ad performance reports7.035 Ratings00 Ratings
Ad conversion tracking6.534 Ratings00 Ratings
Ad attribution reporting6.531 Ratings00 Ratings
Cross-channel ad management7.027 Ratings00 Ratings
Ad forecasting and optimization7.031 Ratings00 Ratings
Best Alternatives
Google Ad ManagerPost Affiliate Pro
Small Businesses
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10

No answers on this topic

Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10

No answers on this topic

Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Google Ad ManagerPost Affiliate Pro
Likelihood to Recommend
8.4
(36 ratings)
8.1
(9 ratings)
Likelihood to Renew
7.0
(1 ratings)
-
(0 ratings)
Usability
8.5
(4 ratings)
7.3
(1 ratings)
Support Rating
7.0
(2 ratings)
8.2
(1 ratings)
User Testimonials
Google Ad ManagerPost Affiliate Pro
Likelihood to Recommend
Google
Google Ads Manager is great if you need major visibility on a large ad network rather than targeting one specific website, app or platform. Let's be real here if you have any business that is done online (sell products, generate leads, etc) you pretty much have to be on Google. I've tried other advertising solutions including competitor search engines, sponsored content solutions, social media advertising, and none really compare to the traffic you can get that is keyword-driven, meaning a user is actually demonstrating interest in whatever you sell or offer.
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QualityUnit, LLC
Post Affiliate Pro is suitable for any online business that's interested in more sales that come from affiliate partners (and are willing to pay them commission from sales).
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Pros
Google
  • Interface. You can understand how to build the ads very easily. When you first begin, and throughout the process, there are little help icons which explain what you need to understand.
  • Pricing. By this, I mean the ability to change it at any time. You can select a variable rate, or you can preset it. Either way, you can change how much you spend every second if you'd like. This makes it easier to control your budget if you need to make emergency purchases and don't have much space in your budget.
  • Always growing. They are always announcing something new. Always growing and always trying to update.
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QualityUnit, LLC
  • Tracking works brilliantly.
  • Split commission feature is great.
  • Multiple tracking methods, SEO friendly links are included.
  • SaaS version - didn't have to install anything.
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Cons
Google
  • Bumper Machine - While this is still in beta, there is a lot of room for improvement for the machine to pick proper clips. I'm sure that will come in time though.
  • Inclusion of a Home Page Button - This is a simple request, truly, but one that bothers me everyday. I have a campaign home button, but it's not accessible unless you go back to the beginning of the platform. If the 'home' button was static, I'd be able to go to my preferred view with one click instead of having to loop around, as there isn't a trustworthy 'back button' option either.
  • Display - This is a big one. I have a love/hate relationship with display campaigns and algorithms. I have seen where they can perform [strongly] but also be massive budget bleeds with little ROI. It's not very industry specific either so I'm hoping to gain more consistency and trust with the future of the display algorithm.
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QualityUnit, LLC
  • Does not provide out of the box integration with Salesforce/HubSpot
  • Requires knowledge of PHP in some use cases
  • User interface and on-screen instructions are not always user friendly
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Likelihood to Renew
Google
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
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QualityUnit, LLC
No answers on this topic
Usability
Google
As I have said, if you want all the Google functionality and can use all of the features that Google offers on a dashboard, it's a great choice. But, I'm not a fan because I think the interface could be redesigned to be more user-friendly - make it color-coded with different options - it just feels now like you can get all, but make it easier for the end designer to use.
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QualityUnit, LLC
It takes some time to learn how to use it. I do believe it could be a little more usable, but the support helps every time. Even new partners learn to use it relatively fast, and as the time goes by, you can help them yourself and they do not need to reach reach out to customer service.
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Support Rating
Google
I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.
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QualityUnit, LLC
Post Affiliate Pro has excellent support. It has improved over time and has a great customer support, if you have any problems. They respond quickly and so far have solved all of our problems. There could be more languages besides English, but it still works great. I can tell that the costumer service staff has a lot of experience.
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Alternatives Considered
Google
I personally liked it because of the complex features available. Knowing that this comes from Google, I did not have second thoughts - Comes from an Top tier brand. There were other products in the market, however, I chose to stick to this due to the following reasons, Customer support Self help articles
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QualityUnit, LLC
Basically both are great. Post Affiliate Pro has more integration features with CMS and Payment solutions (Joomla, Drupal etc.) but has the drawback of not integrating with Salesforce and required PHP knowledge in some cases. On the other hand, Referral Rock integrates well with Salesforce and required no coding knowledge as far as I know.
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Return on Investment
Google
  • It had a massively positive impact for us, allowing us to generate revenue from ad space on our website.
  • Being able to custom quote ad space on our site, instead of relying on AdSense allowed us to increase our monthly ad revenue as well.
  • Providing reliable data to advertisers regarding impressions and CTRs helped create repeat-customers.
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QualityUnit, LLC
  • Started using it several month ago; I can see that I can profit
  • Gained the trust of my customers, as they see it is rock-solid software
  • It is very flexible; it can adapt to your business needs
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ScreenShots

Post Affiliate Pro Screenshots

Screenshot of Home screenScreenshot of CampaignsScreenshot of ConfigurationScreenshot of Commisions