Google Ad Manager vs. Toinsh (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Ad Manager
Score 8.2 out of 10
N/A
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A
Toinsh (discontinued)
Score 9.0 out of 10
N/A
Toinsh was a link shortener, a solution that enabled marketers to get to know audiences with detailed statistics and better understand the performance of links, while also being GDPR, CCPA and PECR compliant. The service has been discontinued.N/A
Pricing
Google Ad ManagerToinsh (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google Ad ManagerToinsh (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google Ad ManagerToinsh (discontinued)
Features
Google Ad ManagerToinsh (discontinued)
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Google Ad Manager
7.8
28 Ratings
6% above category average
Toinsh (discontinued)
-
Ratings
Data Transfer7.528 Ratings00 Ratings
DSP integration8.022 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Google Ad Manager
7.4
40 Ratings
6% below category average
Toinsh (discontinued)
-
Ratings
Ad campaign creation7.840 Ratings00 Ratings
Ad deployment7.140 Ratings00 Ratings
Display advertising7.639 Ratings00 Ratings
Ad display and retargeting segmentation7.238 Ratings00 Ratings
Sequence targeting7.328 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Google Ad Manager
6.7
39 Ratings
15% below category average
Toinsh (discontinued)
-
Ratings
Ad dashboards6.437 Ratings00 Ratings
Ad performance reports7.439 Ratings00 Ratings
Ad conversion tracking6.638 Ratings00 Ratings
Ad attribution reporting6.834 Ratings00 Ratings
Cross-channel ad management7.029 Ratings00 Ratings
Ad forecasting and optimization5.934 Ratings00 Ratings
Best Alternatives
Google Ad ManagerToinsh (discontinued)
Small Businesses
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Branch
Branch
Score 7.3 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Branch
Branch
Score 7.3 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Google Ad ManagerToinsh (discontinued)
Likelihood to Recommend
8.6
(36 ratings)
9.0
(1 ratings)
Likelihood to Renew
7.0
(1 ratings)
-
(0 ratings)
Usability
8.4
(4 ratings)
-
(0 ratings)
Support Rating
7.0
(2 ratings)
-
(0 ratings)
User Testimonials
Google Ad ManagerToinsh (discontinued)
Likelihood to Recommend
Google
I like that I can see several clients in one place, which can be convenient. However, the UX could be a lot better as outlined previously. In other words, the benefits of combining clients into the Ad Manager don't seem to be much more beneficial than logging into each client's ad account separately
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Discontinued Products
Most Suited:
  1. Users can gain free experience as start free option is available.
  2. Links are shortened quickly, I mean there is no other nonsense fill this or that, etc , i have used another product earlier which took 10-15 min to fill a form after that the link got short.
  3. The generated report is well-formatted.
  4. Alias name of the link is a great feature
Less suited:
  1. API formats for a developer are less flexible.
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Pros
Google
  • The obvious is the data - Google Ads Manager gives me essential and even critical data about which jobs and industries are hot right now and what is driving the most response.
  • Google Ad Manager gives us more control over the search engine results page as we get more visibility and real estate on our branded search terms and job/industry-specific search terms.
  • Google Ad Manager gives us the chance to compete with major national players in job recruitment, Monster, Indeed, LinkedIn, etc.
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Discontinued Products
  • Provided data of potential Users.
  • Provided Data of the branded link performance.
  • Users can create a Name for their link if a feature is posted on Facebook its Alias can be set as UserFacebook.
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Cons
Google
  • Support. Not that they don't call or offer help, it's that our account people are bullies. I tell them I don't have time, so I am insulted and told that I need to get in front of the laptop otherwise I have "failed the company." I have never had a situation where I wasn't bullied by our Ad reps. They don't respect or value our time, which can make their calls frustrating.
  • Too quick on support. They don't take the time to understand the product. We are a preschool which shares a name with a popular motorcycle. An Ad rep insisted he knew the company so well that he could help me within five minutes. After being interrupted frequently, I just let him continue to tell me how I "could increase awareness of our aerodynamic seat design by creating ads with those keywords..."
  • Better management of trademark keywords and program awareness. We switched over to a new site, the domain changed for about ten seconds. All of our ads were unapproved and put on pause. The email stated it would be fixed very quickly, but I had to go in for the last 3 days to reactivate each one individually.
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Discontinued Products
  • Feature related support need to be provided like a chatbot or something.
  • In pixel feature, UI looks pretty old.
  • Date format should be more flexible in API not just "Y-m-d"
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Likelihood to Renew
Google
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
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Discontinued Products
No answers on this topic
Usability
Google
While most of Google Ad Manager is user-friendly, certain parts of the ad creation process could use some improvements. Specifically, the way you insert keywords can be clunky and time-consuming, and I would like to see better and more keyword suggestions when designing a campaign.
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Discontinued Products
No answers on this topic
Support Rating
Google
I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.
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Discontinued Products
No answers on this topic
Alternatives Considered
Google
As I've said in prior comments, I like how the Google Ad Manager makes better use of the Google data and results compared to the others. Yes, I've tried them - I used to evaluate software for a former company. They will all do the job I didn't like their usage as much as I preferred the Google information - and I said even that had flaws - so you have to realize that nothing is completely perfect so far.
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Discontinued Products
In simple words, I can say that Toinsh is a collection of features that are offered by two different software AppsFlyer for branded links data gathering and Bitly or TinyURL for link shortening. If you have both of those use cases and do not want to purchase high-end and high-priced software you can go for Toinsh. in summary, it is "Best of both worlds but some limitations"
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Return on Investment
Google
  • I was able to work well with my budgets - mainly because of the reports.
  • I saw a great spike in the way my ad traffic increased.
  • It was a very easy way to work with Google Ad Manager than connecting other platforms with less compatibility - Less investment.
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Discontinued Products
  • Gained 10% more clicks almost every month.
  • Pricing is low so it is very cost effective.
  • You can gather the customer engagement data in less cost
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ScreenShots

Toinsh (discontinued) Screenshots

Screenshot of Toinsh Home Page