Google Ads vs. Sidecar
Google Ads vs. Sidecar
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Ads | N/A | Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding. | N/A | |
Sidecar | N/A | Sidecar from the relatively new company (2010) of the same name in Philadelphia helps eCommerce merchants and advertisers appear in Google Shopping and Bing product listings. Essentially, Sidecar automates comparative shopping engine (CSE) paid search advertising, for users with products to sell. Multiple investors support the private company to the tune of approximately $8.2 million, and Sidecar is used by a few big name sellers (Tigerdirect.com, Newegg.com, and others). | N/A |
Google Ads | Sidecar | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Google Ads | Sidecar | |
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Top Pros |
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Top Cons |
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Google Ads | Sidecar | |
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Small Businesses | WordStream Advisor Score 7.0 out of 10 | WordStream Advisor Score 7.0 out of 10 |
Medium-sized Companies | WordStream Advisor Score 7.0 out of 10 | WordStream Advisor Score 7.0 out of 10 |
Enterprises | Adobe Advertising Cloud Score 8.9 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Ads | Sidecar | |
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Likelihood to Recommend | 7.2 (115 ratings) | - (0 ratings) |
Likelihood to Renew | 9.5 (21 ratings) | - (0 ratings) |
Usability | 7.3 (7 ratings) | - (0 ratings) |
Performance | 9.0 (1 ratings) | - (0 ratings) |
Support Rating | 8.9 (8 ratings) | - (0 ratings) |
Online Training | 9.0 (1 ratings) | - (0 ratings) |
Vendor post-sale | 1.0 (1 ratings) | - (0 ratings) |
Vendor pre-sale | 10.0 (1 ratings) | - (0 ratings) |
Google Ads | Sidecar | |
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Likelihood to Recommend | Google | Sidecar No answers on this topic |
Pros | Google | Sidecar No answers on this topic |
Cons | Google | Sidecar No answers on this topic |
Likelihood to Renew | Google | Sidecar No answers on this topic |
Usability | Google | Sidecar No answers on this topic |
Support Rating | Google | Sidecar No answers on this topic |
Online Training | Google | Sidecar No answers on this topic |
Alternatives Considered | Google | Sidecar No answers on this topic |
Return on Investment | Google | Sidecar No answers on this topic |
ScreenShots |