Best paid search management tools via the Google Ads platform
Updated May 12, 2022

Best paid search management tools via the Google Ads platform

Phil Parrish | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads (formerly AdWords)

Our agency utilizes the Google Ads platform within our Client Services department. We actively manage the Google Ads platform to provide campaign management services for our clients with the following Google Ads products: paid search, Google Shopping campaigns, YouTube, and app install campaigns. The Google Ads platform helps our agency develop keyword strategies, targeting strategies, and helps us optimize our client's campaign performance. The Google Ads platform is a key part of our ad tech stack and it saves our team a lot of time managing Google campaigns.
  • Paid search (PPC) campaign management
  • Keyword planning and analysis
  • App install campaigns
  • Google shopping campaigns for direct response
  • Advertising on YouTube
  • Bid and budget management
  • Conversion tracking
  • Lack of hands-on customer support and dedicated account management resources
  • Google automatically turns campaigns on - they should make it easier to set launch dates in the future
  • Doesn't integrate well with third-party technology platforms
  • Keyword planner
  • Bid strategies and big management technology
  • Conversion tracking
  • Call tracking
  • Ad builder tools
  • Integration with Google Analytics
  • Paid search in Google Ads is arguably the most profitable media channel (in terms of ROAS) for our clients
  • Increased efficiency for our Client Services department in managing ad campaigns
  • We are able to offer transparent & granular performance reporting for our clients
  • Increased revenue for our agency by offering paid search in Google Ads
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.

Do you think Google Ads delivers good value for the price?

Yes

Are you happy with Google Ads's feature set?

Yes

Did Google Ads live up to sales and marketing promises?

Yes

Did implementation of Google Ads go as expected?

Yes

Would you buy Google Ads again?

Yes

If you are a small business looking to get started in digital advertising, Google Ads is a great product because there is no additional cost to license the technology - you simply pay when users click on your ads and are redirected to your website. Google also provides a wealth of training and tutorial content to get you up and running. While the Google Ads platform is suitable for small businesses, it is also a technology that can scale with your organization. Our agency manages millions of media dollars in Google Ads, and many mid-market to enterprise brands manage the Google Ads platform in-house. If you are a small business getting started in Google Ads, you need to invest the time to learn the system because you will receive little to no support from Google's account management department.