Overall Satisfaction with Google Ads (formerly AdWords)
Our agency utilizes the Google Ads platform within our Client Services department. We actively manage the Google Ads platform to provide campaign management services for our clients with the following Google Ads products: paid search, Google Shopping campaigns, YouTube, and app install campaigns. The Google Ads platform helps our agency develop keyword strategies, targeting strategies, and helps us optimize our client's campaign performance. The Google Ads platform is a key part of our ad tech stack and it saves our team a lot of time managing Google campaigns.
- Paid search (PPC) campaign management
- Keyword planning and analysis
- App install campaigns
- Google shopping campaigns for direct response
- Advertising on YouTube
- Bid and budget management
- Conversion tracking
- Lack of hands-on customer support and dedicated account management resources
- Google automatically turns campaigns on - they should make it easier to set launch dates in the future
- Doesn't integrate well with third-party technology platforms
- Keyword planner
- Bid strategies and big management technology
- Conversion tracking
- Call tracking
- Ad builder tools
- Integration with Google Analytics
- Paid search in Google Ads is arguably the most profitable media channel (in terms of ROAS) for our clients
- Increased efficiency for our Client Services department in managing ad campaigns
- We are able to offer transparent & granular performance reporting for our clients
- Increased revenue for our agency by offering paid search in Google Ads
- Microsoft Advertising (formerly Bing Ads), Yahoo Gemini! (Verizon Media Native) and formerly Yahoo! Advertising
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
Do you think Google Ads delivers good value for the price?
Yes
Are you happy with Google Ads's feature set?
Yes
Did Google Ads live up to sales and marketing promises?
Yes
Did implementation of Google Ads go as expected?
Yes
Would you buy Google Ads again?
Yes