Google Ads

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Ads
Score 8.1 out of 10
N/A
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.N/A
Pricing
Google Ads
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Google Ads
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google Ads
Considered Both Products
Google Ads
Chose Google Ads
It is part of the Google suite of tools for content management for advertising and ads in the Google search engine.
Chose Google Ads
Google Ads is more robust and has more features as compared to Microsoft Advertising, aka Bing Ads. Google has better and more reach than other search engines in the market. Google stands well against all its competitors when it comes to media planning and buying. Go for it any …
Chose Google Ads
Google Ads is far superior. Google Ads generates exponentially more traffic and the UI is much easier to use. Bing Ads copies Google's user interface, but it always seems that this happens after Google is on to bigger and better things. Google Ads Editor is a much better …
Chose Google Ads
We have observed that the Bing Ads performs better than the Google Ads when we target the older audience. The cost per conversion is also better than the Google Ads on Bing because of low competition possibly. However, Google Ads is preferred by us mostly because of the …
Chose Google Ads
Google Ads can be more useful than LinkedIn & Facebook Ads because it is reaching a larger pool of users. Both platforms have even better/more targeting options, but they limit the amount of reach you will receive. Google Ads catches users at the top of the sales funnel.
Chose Google Ads
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to …
Chose Google Ads
Google ads provide no customer service.
Chose Google Ads
We had to stop using Bing as the results were all over the place and so we couldn't trust the service.
Chose Google Ads
Google Ads clearly has high potential as more users search for their product when compared to other channels hence getting the desired audience.
Chose Google Ads
Neither platform seems to perform in my opinion. Google Ads is much more complicated while Facebook Ads are simpler to implement and run. No positive ROI on either though!
Chose Google Ads
We would use Facebook advertising often to generate strong reactions online. The benefit of using Google Ads is that people are always searching on Google and it's quick to pull your name first in a search ranking, where a majority of people are likely to click on compared to …
Chose Google Ads
In most cases, it's better between features, usability, performance (though Bing can sometimes cost less). Google is also smarter about its keywords. Bing is more similar to how Google was five or more years ago (needing to add variations to those keywords). I will say, though, …
Chose Google Ads
Google Ads is pretty strong when it comes to search and shopping campaigns. It's a great tool to target people who are ready to buy and actively looking for products we have to offer. On the other hand, Facebook has been a great tool for raising awareness, brand uplift, and …
Chose Google Ads
Other platforms like Facebook Business Manager or Twitter Ads do not allow the same level of optimization and control of targeting as Google Ads. In same cases it may have less reach, but being more precise is better to see a ROAS sooner.
Chose Google Ads
Google is the largest search engine with the most users so this is the first choice. Other advertising options can give results but not to the same degree that Google Ads does. They have a better platform than other types of platforms available. This makes it the best option …
Chose Google Ads
Google Ads has far more reach/audience capabilities than Microsoft Ads. More users use Google than Microsoft products.
Chose Google Ads
While it is still important to be present in those engines, Google Ads still offers the largest inventory, which helps reach more users and drive bigger volumes of conversions and achieve higher ROI.
Chose Google Ads
Facebook can be less expensive but everyone uses Google, so you have to run ads on Google. Other search engines also have similar features. The traffic on Google is significantly higher than its competition. Facebook ads can be an alternative but it doesn't quite work like a …
Chose Google Ads
Bing Ads is an indirect competitor to AdWords, which does much of the same as AdWords (with a reduced level of detail) on Bing searches. We mainly used Bing Ads to complement AdWords activity, meaning, if we have saturated the market via Google, we will then use Bing Ads to get …
Chose Google Ads
I have used all forms of online ad platforms. In my experience, Google is by far the most expensive on a per-click and per-impression basis. None of these major players have much or any concern for small businesses.
Chose Google Ads
Everyone uses Google. They have and will always be the leader when it comes to search engines. Not only was Bing Ads more difficult to use, but the results didn't even come close to what we were (are) getting from Google Ads. It also seemed easier to get support from Google …
Chose Google Ads
It really depends on the objective of the campaign. Google Ads (formerly AdWords) is great for service businesses and e-commerce stores, whereas Facebook is really great for brand awareness and e-commerce. LinkedIn is best for B2B and finding job seekers. I believe that if used …
Chose Google Ads
Google Ads is bar none the leader in the space of the paid search industry. you will not find higher volume or budget or revenue delivery in any other vehicle in the space. Google Ads has great automation opportunities as well for those who like to spend less time in the weeds.
Chose Google Ads
Google is the most comprehensive search ad network of the ones I work with. They do well top of funnel too, mostly due to YouTube ads, but Facebook ads is great for that if you have good creative. AdRoll also has a good display ad network, but I've struggled to determine their …
Top Pros
Top Cons
User Ratings
Google Ads
Likelihood to Recommend
7.4
(115 ratings)
Likelihood to Renew
8.3
(21 ratings)
Usability
4.1
(7 ratings)
Performance
9.0
(2 ratings)
Support Rating
5.4
(10 ratings)
Online Training
9.0
(1 ratings)
Vendor post-sale
1.0
(1 ratings)
Vendor pre-sale
10.0
(1 ratings)
User Testimonials
Google Ads
Likelihood to Recommend
Google
Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.
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Pros
Google
  • Keyword Research - Google Ads has a handy built in tool that helps determine important keywords to target both for Ads & SEO
  • Intuitive Analytics Dashboad - Google Ads makes it fairly simple to see and analyze important metrics on how your ads are running week after week
  • Intuitive Setup - Google Ads makes it easy to figure out how to run ads with little to no training (although training is highly recommended to run effective ads), as their interface is clean and easy to figure out (unlike competing products).
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Cons
Google
  • If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
  • There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.
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Likelihood to Renew
Google
I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
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Usability
Google
I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"!
The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
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Support Rating
Google
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
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Online Training
Google
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
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Alternatives Considered
Google
Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
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Return on Investment
Google
  • Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
  • Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
  • If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.
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