What users are saying about

Google Ads

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703 Ratings

Google Ads

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703 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Google Ads

Successfully utilizing AdWords really depends on how well your website is put together, your product, your pricing, and even shipping. There are a lot of factors that go into how well AdWords is going to work for you, and if you're not confident that your website is following best practices you probably want to invest in getting that right first before you even consider spending money on AdWords. Google only makes money when it recommends good search results that lead to conversions, and if your store description and product descriptions aren't up to today's standards, Google simply isn't going to feel your store is a good match for search queries. Building trust is another thing to focus on first; if a user arrives at your store and they don't see things like BBB or PayPal, or your site looks old, out of date, or is slow, again, AdWords would not be worth your money.
Paul Francis Jones profile photo

Pros

  • Highly targeted traffic based on client keywords. Because there are rather advanced targeting options (geographic, time of day, etc.) and you're bidding on specific keywords, traffic from Adwords tends to be better converting than other marketing options.
  • Can easily control costs. Obviously if money is no object then you can attract a lot more traffic but even for clients with smaller budgets we can set a smaller daily budget and hold to that. In such scenarios I'm usually looking for low cost keywords that have a good bang for the buck.
  • Experimenting to explore potential popularity. I've used Adwords as a test bed for some clients to see if an idea or a product actually has a market. It's a quick and dirty way to answering is there an audience for this (if nobody is searching a given term, likely not).
derek allard profile photo

Cons

  • click fraud
  • multiple clicks
  • similar keywords
Joanne Minculescu profile photo

Likelihood to Renew

Google Ads10.0
Based on 19 answers
Google's still ahead of the game. Their Dynamic Search capabilities and Remarketing and Display capabilities are unmatched for a self-serve platform. They have the newest and latest ad formats. The vast majority of eyeballs remain on Google and that doesn't seem likely to change anytime soon
Tom Bonanno profile photo

Usability

Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Alternatives Considered

In my country, Bing is not being used by anybody, and our small budget in Bing stayed untouched for more than a month. Google being the only search engine used, everybody uses it for any type of search
Joanne Minculescu profile photo

Return on Investment

  • we increased our sales by 50% in the first 3 months, with a small budget
  • our marketing budget doubled
  • we achieved a bigger reach
Joanne Minculescu profile photo

Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details