What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
774 Ratings

Google Ads

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
774 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Likelihood to Recommend

Google Ads

If you are going to do Search Advertising to promote your website, Google is the 600 pound gorilla in the room. If you don't spend money on Google for Search, you will not get the results you want. If you manage your account properly you can get a very good ROI. Results are easy to track and corrections can be made to your account based on the data Google Ads provides. Where Google is struggling is display advertising. Although Google has 90% of the internet covered, the platform does not make it as easy as other platforms to get your display ads in the right place at the right time. Lastly, everything Google tells you as guidelines must be taken with a grain of salt. They often toot their own horn but are not always looking out for your best interests. Ever since they went public, their focus is Return on Investor Dollars and not Return on Your Ad Dollars.
John Kobel profile photo

Pros

Google Ads

  • It provides a wealth of data essential to good PPC management. This includes impression share data, quality score, clicks, impressions, conversion tracking and so on.
  • It is fairly familiar to anybody who has worked in the PPC industry understands its functions and metrics are therefore as close as you can get to a universal language.
  • Our organisation is often approached to take part in betas for new functions such as new demographic targeting tools etc., which we are able to leverage to great effect.
No photo available

Cons

Google Ads

  • Observing differences between ad performance on a large scale can often requires time-consuming manipulation. There is no easy export function which you can utilise.
  • Removed campaigns, keywords etc. can still visually persist within the client, even years after they were last active and removing them requires a filter which could perhaps be set up as default.
  • The geo-location is very useful, but when radius targeting for smaller areas, it might be useful to be able to manipulate the circle and move it around on the map rather than just adding size and centre location.
  • Scripts seem to hold a lot of potential, but there isn't an easy room in for those with little scripting experience. Perhaps some basic scripts provided by Google themselves which can be edited would be helpful.
No photo available

Likelihood to Renew

Google Ads

Google Ads 10.0
Based on 19 answers
It's simple - AdWords helps drive leads to our website in a manner that we can measure and assign a cost to. For the comparably low investment, we are seeing returns that make the decision a no-brainer. AdWords, when used effectively, works.
Rob Gillan profile photo

Usability

Google Ads

Google Ads 9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Support

Google Ads

Google Ads 9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

Google Ads

Google Ads 9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Alternatives Considered

Google Ads

I have used Yahoo and Bing’s platform as well to do PPC marketing & they are far behind AdWords in terms of bringing innovative stuff to the table. They often catch up with AdWords' capabilities in three to six months.
Krupal Shukla profile photo

Return on Investment

Google Ads

  • Positive: Better results from day one.
  • Negative: Sometimes you pay high for the campaign, and the Ads do not reach a targeted crowd.
  • Positive: You can reach remote internet users for more engagement.
Shivani Sharma profile photo

Pricing Details

Google Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison