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Based on 703 reviews and ratings
Likelihood to Recommend
Successfully utilizing AdWords really depends on how well your website is put together, your product, your pricing, and even shipping. There are a lot of factors that go into how well AdWords is going to work for you, and if you're not confident that your website is following best practices you probably want to invest in getting that right first before you even consider spending money on AdWords. Google only makes money when it recommends good search results that lead to conversions, and if your store description and product descriptions aren't up to today's standards, Google simply isn't going to feel your store is a good match for search queries. Building trust is another thing to focus on first; if a user arrives at your store and they don't see things like BBB or PayPal, or your site looks old, out of date, or is slow, again, AdWords would not be worth your money.
- Highly targeted traffic based on client keywords. Because there are rather advanced targeting options (geographic, time of day, etc.) and you're bidding on specific keywords, traffic from Adwords tends to be better converting than other marketing options.
- Can easily control costs. Obviously if money is no object then you can attract a lot more traffic but even for clients with smaller budgets we can set a smaller daily budget and hold to that. In such scenarios I'm usually looking for low cost keywords that have a good bang for the buck.
- Experimenting to explore potential popularity. I've used Adwords as a test bed for some clients to see if an idea or a product actually has a market. It's a quick and dirty way to answering is there an audience for this (if nobody is searching a given term, likely not).
Likelihood to Renew
Based on 19 answers
Google's still ahead of the game. Their Dynamic Search capabilities and Remarketing and Display capabilities are unmatched for a self-serve platform. They have the newest and latest ad formats. The vast majority of eyeballs remain on Google and that doesn't seem likely to change anytime soon
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Based on 2 answers
Based on 1 answer
In my country, Bing is not being used by anybody, and our small budget in Bing stayed untouched for more than a month. Google being the only search engine used, everybody uses it for any type of search
Return on Investment
Premium Consulting/Integration Services—
Entry-level set up fee?