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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ads

    Score8.4 out of 10
    N/AGoogle Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

    $500

    in Ads credit in the first 60 days

    Vbout

    Score9.9 out of 10
    N/AVbout is a marketing automation solution focused on agencies. Features include email marketing, lead scoring, social media management, and behavioral marketing.N/A
    Pricing
    Google AdsVbout
    Editions & Modules
    Offer A
    $500
    in Ads credit in the first 60 days
    Offer B
    $1500
    in Ads credit in the first 60 days
    Offer C
    $3000
    in Ads credit in the first 60 days
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AdsVbout
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AdsVbout
    Considered Both Products
    Google
    No answer on this topic
    Vbout.com
    No answer on this topic
    Key User Insights
    Would buy again
    81%
    Would buy again
    42 Answers
    No answers on this topic
    Delivers good value for the price
    76%
    Delivers good value for the price
    37 Answers
    No answers on this topic
    Happy with the feature set
    79%
    Happy with the feature set
    41 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    69%
    Lived up to sales and marketing promises
    34 Answers
    No answers on this topic
    Implementation went as expected
    70%
    Implementation went as expected
    35 Answers
    No answers on this topic
    Features
    Google AdsVbout
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ads and Vbout
    Feature
    Google Ads
    7.2
    11 Ratings
    10% above category average
    Vbout
    -
    Ratings
    Ad campaign creation7.911 Ratings00 Ratings
    Ad deployment7.510 Ratings00 Ratings
    Display advertising7.410 Ratings00 Ratings
    Ad display and retargeting segmentation7.511 Ratings00 Ratings
    Sequence targeting6.910 Ratings00 Ratings
    Contextual advertising7.210 Ratings00 Ratings
    Social advertising6.35 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ads and Vbout
    Feature
    Google Ads
    7.3
    11 Ratings
    6% above category average
    Vbout
    -
    Ratings
    Ad dashboards7.511 Ratings00 Ratings
    Ad performance reports7.911 Ratings00 Ratings
    Ad conversion tracking7.311 Ratings00 Ratings
    Ad attribution reporting7.211 Ratings00 Ratings
    Ad forecasting and optimization6.911 Ratings00 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Google Ads and Vbout
    Feature
    Google Ads
    7.9
    10 Ratings
    6% below category average
    Vbout
    -
    Ratings
    Ad bidding7.910 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Google Ads and Vbout
    Feature
    Google Ads
    -
    Ratings
    Vbout
    8.6
    5 Ratings
    11% above category average
    WYSIWYG email editor00 Ratings8.35 Ratings
    Dynamic content00 Ratings8.35 Ratings
    Ability to test dynamic content00 Ratings8.35 Ratings
    Landing pages00 Ratings8.85 Ratings
    A/B testing00 Ratings10.04 Ratings
    Mobile optimization00 Ratings8.35 Ratings
    Email deliverability reporting00 Ratings7.45 Ratings
    List management00 Ratings8.35 Ratings
    Triggered drip sequences00 Ratings10.04 Ratings
    Lead Management
    Comparison of Lead Management features of Google Ads and Vbout
    Feature
    Google Ads
    -
    Ratings
    Vbout
    9.7
    4 Ratings
    20% above category average
    Lead nurturing automation00 Ratings10.04 Ratings
    Lead scoring and grading00 Ratings10.04 Ratings
    Data quality management00 Ratings9.33 Ratings
    Automated sales alerts and tasks00 Ratings9.43 Ratings
    Lead segmentation and distribution00 Ratings10.01 Ratings
    Campaign Management
    Comparison of Campaign Management features of Google Ads and Vbout
    Feature
    Google Ads
    -
    Ratings
    Vbout
    7.8
    5 Ratings
    3% above category average
    Calendaring00 Ratings7.75 Ratings
    Event/webinar marketing00 Ratings8.03 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Google Ads and Vbout
    Feature
    Google Ads
    -
    Ratings
    Vbout
    9.4
    4 Ratings
    22% above category average
    Social sharing and campaigns00 Ratings9.44 Ratings
    Social profile integration00 Ratings9.44 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Google Ads and Vbout
    Feature
    Google Ads
    -
    Ratings
    Vbout
    8.4
    5 Ratings
    11% above category average
    Dashboards00 Ratings7.75 Ratings
    Standard reports00 Ratings7.45 Ratings
    Custom reports00 Ratings10.04 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Google Ads and Vbout
    Feature
    Google Ads
    -
    Ratings
    Vbout
    9.3
    5 Ratings
    20% above category average
    API00 Ratings9.34 Ratings
    Role-based workflow & approvals00 Ratings9.32 Ratings
    Customizability00 Ratings9.33 Ratings
    Integration with Salesforce.com00 Ratings10.04 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.32 Ratings
    Integration with SugarCRM00 Ratings9.32 Ratings
    Third-party software integrations00 Ratings8.83 Ratings
    Best Alternatives
    Google AdsVbout
    Small Businesses
    WordStream
    Score6.9 out of 10
    Bloomreach
    Score9.2 out of 10
    Medium-sized Companies
    WordStream
    Score6.9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    No answers on this topic
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AdsVbout
    Likelihood to Recommend
    8.7
    (126 ratings)
    8.3
    (5 ratings)
    Likelihood to Renew
    9.6
    (21 ratings)
    10.0
    (1 ratings)
    Usability
    7.7
    (17 ratings)
    7.3
    (1 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (8 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AdsVbout
    Likelihood to Recommend
    Google
    Google Ads is a useful advertising tool to build brand exposure and generate lead volumes for your chosen product. Whilst it can be costly at times due to competitor bidding strategies and requires constant monitoring to ensure campaigns perform as expected, it typically provides the desired quality and quantity of leads for custom budgets.
    Incentivized
    Read full review
    Vbout.com
    To Automate your social media presence by bulk scheduling content. Create multiple drip email marketing campaigns to support different marketing promotion initiatives. Visualize your marketing funnel. Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads). Create lead scores and start qualifying your prospects. Create multiple landing pages to promote your product to different audiences.
    Incentivized
    Read full review
    Pros
    Google
    • Automated targeting via Smart Shopping campaign. It's one of the best campaign types in Google Ads. In the beginning, you may see lower revenue and ROAS, but once you give some meaningful time to your campaign, it is most likely to perform well.
    • Smart bidding strategies: Google Ads has developed some really great bidding strategies such as maximizing conversion and maximizing conversion with ROAS settings. Based on one's requirement and their goal with revenue and target ROAS, they can choose the appropriate bidding strategy.
    • Reporting: A business owner and advertising must know about their audiences, how their campaigns have been performing, what's working and what's not, and for that reason, powerful, effective reporting is needed, and Google Ads provides rich details reporting that covers almost every aspect of a business.
    Incentivized
    Read full review
    Vbout.com
    • On email marketing, it has petty good recommendation for sending methods.
    • The landing pages can be fully customized with code editor and works with Bootstrap frameworks.
    • The automation comes in handy since it works on all Vbout tools.
    • We can also install the Tracking Code on external websites to utilize Vbout tools.
    • Awesome support team!
    Incentivized
    Read full review
    Cons
    Google
    • If you don't know what you're doing, it will be a costly mistake. You need to target ads, and it is difficult the first time to do that.
    • There isn't a feature to run an add for a couple set date spans, just hours you want to run them or a single date span.
    Incentivized
    Read full review
    Vbout.com
    • Since their team is so focused on being the best, they occasionally have small feature appearance issues
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.
    Incentivized
    Read full review
    Vbout.com
    The better relation quality / features / pricing in the market
    Incentivized
    Read full review
    Usability
    Google
    This is more of a subjective rating, because I think it can be increased with how much our ad spend is. The more of an ad spend, the more visibility we can get, and therefore all features can climb. With an overall larger presence the usability is that where we can get messages out quick, and that's the main thing we try to do with our campaigns.
    Incentivized
    Read full review
    Vbout.com
    Great experience so far. Vbout has low learning curve. It's a user-friendly product with comprehensive knowledge base. Even if we meet a blocker, their team is ready to help us solve the issue. Their keep the dashboard straightforward that contains all tools, so we can access each one of them right away.
    Incentivized
    Read full review
    Support Rating
    Google
    We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with
    Incentivized
    Read full review
    Vbout.com
    No answers on this topic
    Online Training
    Google
    Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
    Read full review
    Vbout.com
    No answers on this topic
    Alternatives Considered
    Google
    Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to improve its AI to drive better performance for agencies and brands. As such, our paid search and app install campaigns always start with Google. If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns.
    Incentivized
    Read full review
    Vbout.com
    Vbout offers a very robust overall solution, with a more basic solution, and a much lower price point than the Constant Contact Lead Gen & CRM solution.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Google Ads is often one of our highest ROI channels, especially when you factor in branded ads.
    • Depending on the stage your business is in, search ads can be really powerful from an ROI perspective, providing an investment with a very high spend cap.
    • If you do not manage the campaigns well though, you can quickly spend a lot of money on nothing. So make sure someone is keeping an eye on your account.
    Incentivized
    Read full review
    Vbout.com
    • The platform has saved us a lot of money
    • It's highly functional and allows us to do a lot more than Marketo
    • It's easy to manage, and it saves us a lot of time on a regular basis.
    Incentivized
    Read full review
    ScreenShots