TrustRadius

Google Analytics 360

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Analytics 360
Score 8.4 out of 10
N/A
Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.
$150,000
Up to 1 Billion hits/month
Pricing
Google Analytics 360
Editions & Modules
Google Analytics Premium
$150,000
Up to 1 Billion hits/month
Google Analytics
Free
Offerings
Pricing Offerings
Google Analytics 360
Free Trial
No
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeNo setup fee
Additional Details—
More Pricing Information
Community Pulse
Google Analytics 360
Considered Both Products
Google Analytics 360
Verified User
Analyst
Chose Google Analytics 360
Since our data is on Bigquery it is very easy for us to connect our database to this platform which is very challenging for us to connect the data integration part to other platforms so this is the primary reason for us to choose this platform. The second reason to choose this …
Rachel Harrison | TrustRadius Reviewer
Rachel Harrison
CRO & UX Manager
Chose Google Analytics 360
As long as the budget isn't in question, then I think you get a lot more for your money for 360. Having more confidence in the data is essential, your typical GA suite is good but there are limitations. These limitations unfortunately mean that a lot of the time you are having …
Verified User
General Manager
Chose Google Analytics 360
  • Easier to use.
  • Better data accuracy.
  • Data connections with other google tools.
Verified User
Manager
Chose Google Analytics 360
Google Analytics and Adobe Analytics are both great products and solutions. Each has advantages and disadvantages that need to be evaluated based on your business needs and the people you have to leverage them. Google Analytics is a lower overall investment than Adobe Analytics …
Verified User
C-Level Executive
Chose Google Analytics 360
Nothing used any other application prior to Google Analytics 360 [(formerly Google Analytics Premium).]
Chose Google Analytics 360
We prefer Google Analytics 360 because it is a simple-to-use tool that is very useful for tracking web traffic through real-time statistics, updates, and recommendations. It can create custom reports in the application itself, generating the desired results.
Verified User
Consultant
Chose Google Analytics 360
I have looked at this - when clients use it. It is very expensive for a small business owner or solopreneuer. Google Analytics 360 is free and does the job I need it to do.
Fernanda Ministerio | TrustRadius Reviewer
Fernanda Ministerio
Especialista de Desenvolvimento Industrial
Chose Google Analytics 360
Features like user segmentation and visualization of user behavior and journey. 
Custom reporting and creating custom tables with different metrics is what we miss. 
Big Query, Google Optimize and other features.
Lee Preston | TrustRadius Reviewer
Lee Preston
Conversion Rate Optimisation Consultant
Chose Google Analytics 360
It's only got a couple more features so for most businesses it's really hard to justify the price increase.
Verified User
Manager
Chose Google Analytics 360
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom …
Rahul Chhajed | TrustRadius Reviewer
Rahul Chhajed
Software Engineer
Chose Google Analytics 360
Amplitude is an alternative for Google Analytics and we have implemented Amplitude also. We choose Google Analytics over Amplitude because of features like segmentation of users, creating cohort, seeing the user's behavior and journey. Amplitude has all of the data but it's not …
Verified User
Director
Chose Google Analytics 360
GA is more extensive than Heap, however, it's also more difficult to wrangle the data into our own warehouse. Heap data is easier to integrate as it has data sharing for Snowflake where GA doesn't, at least not when used it. I believe Heap is less expensive.
Ariel Insua | TrustRadius Reviewer
Ariel Insua
Coordinador BI & Big Data
Chose Google Analytics 360
Piano Cxense and Chartbeat, in conjunction with Google Analytics are the suite of tools that we use to monitoring and measure our sites performance in realtime and historic.
Rafael Zorrilla | TrustRadius Reviewer
Rafael Zorrilla
UX Optimization
Chose Google Analytics 360
Adobe Analytics is a robust tool, feature-rich, and good reporting. It has focused on understanding user behavior and e-commerce performance at its core. However, with the sophistication comes difficulty in use and the ability for simple reporting and analysis. The setup of Ado…
Verified User
Consultant
Chose Google Analytics 360
Google Analytics Premium is more simple and focused on marketers' needs with a clear advantage for driving improvements to advertising, especially with the Google tech stack. Adobe Analytics is very complex and great for enterprises, especially those that want to measure …
Verified User
Manager
Chose Google Analytics 360
I don't know any competitor of Google Analytics Premium.
Verified User
Director
Chose Google Analytics 360
  • There are a lot of good alternatives out there for a fraction of the cost. Also, another good reason you might want to consider another platform is due to privacy concerns. I have nothing against Google, but Google collects a lot of data about users from various Google …
Verified User
Employee
Chose Google Analytics 360
We think it integrates well with our website and we have people with experience in Google Analytics. The other tools are not that popular.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Associate Director, Client Leadership for Michelin
Chose Google Analytics 360
I work with a lot of analysis for my client along with A/B tests of statistics. Google Analytics Premium provided a complete and application of results even faster, the data shared between optimize and analytics is a very big competitive advantage.
Verified User
Professional
Chose Google Analytics 360
There are no competitors to this software, honestly. It's in a league of its own. Premium is truly an all-in-one tool that few can do without, and it's absolutely shocking the amount of data that it can compile. If you're looking for an excellent source of information this is …
Rigel Cable | TrustRadius Reviewer
Rigel Cable
Director, Data Analytics
Chose Google Analytics 360
Google Analytics is much more user friendly and requires less day to day management. Google Analytics should be the platform of choice unless there are complex business reasons to choose Adobe.
Verified User
Manager
Chose Google Analytics 360
Google Analytics had a reliable means of accessing data, but also translating raw data into credible results. In general, its functionalities are simple to understand, train others, and implement.
Blake Baron | TrustRadius Reviewer
Blake Baron
Ecommerce & Consumer Products Manager
Chose Google Analytics 360
HubSpot spends too much time trying to sell you on other products instead of assisting you with your current product in a consultative manner. Google customer support doesn't consult per se, but they do focus on the current product at hand without constantly trying to upsell …
Top Pros
Top Cons
Features
Google Analytics 360
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Google Analytics 360
6.9
1 Ratings
11% below category average
Lead Conversion Tracking7.01 Ratings
Device and Browser Reporting1.01 Ratings
Pageview Tracking7.01 Ratings
Event Tracking8.01 Ratings
Reporting in real-time10.01 Ratings
Referral Source Tracking10.01 Ratings
Customizable Dashboards5.01 Ratings
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Google Analytics 360
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Score 9.0 out of 10
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Score 8.7 out of 10
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User Ratings
Google Analytics 360
Likelihood to Recommend
8.2
(56 ratings)
Likelihood to Renew
10.0
(11 ratings)
Usability
9.0
(5 ratings)
Performance
10.0
(1 ratings)
Support Rating
10.0
(23 ratings)
In-Person Training
9.0
(1 ratings)
Online Training
7.0
(1 ratings)
Implementation Rating
10.0
(3 ratings)
User Testimonials
Google Analytics 360
Likelihood to Recommend
Google
As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
Verified User
Anonymous
Read full review
Pros
Google
  • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
  • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
  • Since this tool is draggable, Google is constantly adding more features.
  • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
Sergey Gorbanenko | TrustRadius Reviewer
Read full review
Cons
Google
  • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
  • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
Rachel Harrison | TrustRadius Reviewer
Rachel Harrison
CRO & UX Manager
Read full review
Likelihood to Renew
Google
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
Verified User
Anonymous
Read full review
Usability
Google
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
Rebecca Visconti | TrustRadius Reviewer
Rebecca Visconti
Senior Digital Analyst
Read full review
Support Rating
Google
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
Eric Buhman | TrustRadius Reviewer
Eric Buhman
Senior Sales Manager
Read full review
Online Training
Google
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Tyson Kirksey | TrustRadius Reviewer
Tyson Kirksey
VP, Search Marketing & Analytics
Read full review
Implementation Rating
Google
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Eric Buhman | TrustRadius Reviewer
Eric Buhman
Senior Sales Manager
Read full review
Alternatives Considered
Google
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
Verified User
Anonymous
Read full review
Return on Investment
Google
  • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
  • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
Verified User
Anonymous
Read full review
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