Google Analytics vs. Microsoft IIS

Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.

Publishing applications or websites is easy with Microsoft IIS. You don't need external software or complicated tutorials involving command lines and editing configuration files. On other hand, sometimes the troubleshooter needs a high knowledge of Windows Server, Registry, and tools to debug the application. If you need to host non-Microsoft technology as PHP pages or have a low budget, I recommend IIS equivalent software as Apache.

Incentivized

• Multiple reports to see website use and behavior
• Allows you to customize reports with days, weeks, months, and years
• You can build out a dashboard to easily view stats from multiple websites in one place
• You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Incentivized

• A big advantage that we use all the time is reviewing the logs that automatically get generated in IIS. It has helped us troubleshoot various problems in our applications over the years.
• IIS integrates really well with Visual Studio and TFS. We are able to quickly deploy new applications and changes to applications when requested by the business.
• IIS has proven that it is easy to configure and maintain with minimal effort.

Incentivized

• Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
• Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
• Gotchas around filtering and data validation.
• Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

Incentivized

• Angular/node apps don't run on IIS, or at least we never figured out how. Rather we ended up using nginx.
• There are still occasional memory leaks - check your recycle settings!
• If you have very heavy usage for web APIs, IIS requires regular restarts for reasons unknown.

Incentivized

We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

Incentivized

We have no intention to replace all applications running on top of the IIS platform. Not all applications support other platforms and not all support staff are skilled in Linux/Apache platform support. Whereas IIS may not be the best performing or most secure web platform available, for the aforementioned reasons, it is impossible not to continue use of this product.

Incentivized

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

As I've mentioned earlier, Microsoft IIS is very simple and easy to use. The user interface is a little bit overloaded with a huge number of different options, but once you have a little clue of what you are doing and what you need - no issues at all.

Incentivized

We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.

ARR (application request routing) in Microsoft IIS Server enables the web-admins to increase the web app reliability and availability through the rule based routing and load balancing of HTTP requests which in turn provides highly available server. IIS 7.0 Manager also provides kernel as well as user mode caching for faster performance and in case if the server fails, the IIS server has good amount of details logged in its log files which help understand and debug the cause quickly. Load balancing facilitates IIS server to fight against availability issues.

Incentivized

This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics

In my experience, I have never had significant issues with IIS performance. Sometimes I've experienced issues with loading time, but it is mostly related to the web site code. However Amazon, Microsoft and Google providing free cloud services with very limited resources, and in that scenario, "heavy" websites on IIS could be the issue. In other situations - performance is good.

Incentivized

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

Incentivized

As mentioned earlier there is so much documentation or guides or stack overflow questions out there that someone will have faced the same or very similar scenario to what you are going through that you will almost certainly find a solution to what you are after.

Incentivized

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

Incentivized

Apache is java. Java is unnecessary complex. No developer wants to invest in learning all the hundreds of text based configuration files to get something done. Also, apache gives you the most evil and un-usable user interface possible. [Microsoft] IIS makes [life] after development easy, which is already complex enough to be bothered by something as mundane as exposing your work over the internet.

Incentivized

Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions

Microsoft IIS Server is scalable if the underlying server configuration is done correctly. Use x64 edition v/s 32bit and using 32bit mode application pools are some of the tweaks to be done to make the IIS server scalable. There are too many small configurations need to be carried out in order to make a highly scalable IIS server hence not giving full score in this area.

Incentivized

• It has helped us gain understanding of what is going on on our website.
• It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
• It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
• It has helped guide our website redesign.

Incentivized

• Allowing us to internally host our monitoring websites allows quick access to data that can be quite hidden, saving developer time.
• It was inexpensive compared to more bulky solutions saving upfront cost.
• It’s easy to install and enable allowing more developer savings.

Incentivized