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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Microsoft Defender XDR

    Score8.7 out of 10
    N/AMicrosoft 365 Defender combines SIEM and XDR capabilities for Microsoft 365 environments, encompassing threat detection, post-breach detection, automated investigation, and response for endpoints. Additionally, it protects cloud apps, emails and documents, and employee identities.N/A
    Pricing
    Google AnalyticsMicrosoft Defender XDR
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsMicrosoft Defender XDR
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsMicrosoft Defender XDR
    Considered Both Products
    Google
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    99%
    Would buy again
    85 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    98%
    Delivers good value for the price
    79 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    99%
    Happy with the feature set
    85 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    98%
    Lived up to sales and marketing promises
    58 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    93%
    Implementation went as expected
    66 Answers
    Features
    Google AnalyticsMicrosoft Defender XDR
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Microsoft Defender XDR
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Microsoft Defender XDR
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google AnalyticsMicrosoft Defender XDR
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Sophos Intercept X for Server
    Score9.5 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    InsightIDR
    Score8.6 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Kaspersky EDR Optimum
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsMicrosoft Defender XDR
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.7
    (86 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.7
    (5 ratings)
    Usability
    7.4
    (19 ratings)
    7.6
    (7 ratings)
    Availability
    10.0
    (4 ratings)
    9.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    8.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.0
    (3 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Online Training
    10.0
    (2 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    9.0
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsMicrosoft Defender XDR
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Microsoft
    In our experience, Microsoft Defender XDR has been fantastic for phishing and account compromise scenarios, Endpoint Security, Automated threat detection and response and just generally giving a great overview through their dashboard, meaning the IT team doesn't need to switch between multiple tools to understand the full scope of an incident. In mostly remote organization like ours, it really helps to keep on top of any potential threats that we don't have the opportunity to spot in person. While it works great for us in a mostly Microsoft 365 environment, I can see how it would be less appropriate in an organization that is less integrated in the Microsoft ecosystem or uses a large number of third party tools.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    Microsoft
    • One of the greatest strength of Microsoft Defender XDR has the ability to convey alert and signal in the closing point, email, identity and cloud applications in an event. Instead of obtaining isolated alert from each tool, Microsoft Defender XDR consolidates them in a full attack story, which helps the security teams to understand the scope and impact of a danger very fast.
    • If a user clicks on the fishing link, Microsoft Defender XDR automatically can associate malicious emails with lateral movement efforts, suspected sine-in, and endpoint activity-to protect against hours of manual probes.
    • The defender uses AI-powered automation for investigating and treatment of Microsoft Defender XDR events. It can separate the infected closing points, can cancel the compromised tokens, or remove malicious email - without the need for human intervention.
    • When malware is detected on a device, the defender can separate the device, kill malicious processes, and automatically flag the same files throughout the environment, which can spread.
    • Because it is integrated deeply with Microsoft 365 defender, Entra ID (Azure Ad), Intune, and PurView, the defender provides native safety in the XDR Microsoft Stack. It simplifies deployment and maintenance, offering deep visibility in user activity and cloud data.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Microsoft
    • Enhanced False Positive Mitigation:
    • Improved algorithms to minimize false positives in threat detection, reducing the impact on security teams and preventing unnecessary investigations into non-threatening incidents.
    • Advanced User-Friendly Interface:
    • Streamlined and intuitive user interface for the centralized dashboard, making it more accessible for security professionals with varying levels of expertise.
    • Greater Third-Party Integration:
    • Increased compatibility and integration capabilities with a broader range of third-party security tools
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    Microsoft
    We are pleased with the product and have no plans to look for alternatives. We are deeply invested in Microsoft ecosystem and Defender XDR provides seamless integration to other Microsoft products. For academic institution pricing is also quite affordable. In the contrary, we hope to extend the scope of the product for our entire environment.
    Incentivized
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    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Microsoft
    Once configured, it's very usable for any security team or IT Analyst. It'll give you everything you need to know in a single consolidated dashboard, and while you can certainly dive deeper with a very feature rich platform, generally it's very usable. I gave it an 8 as some of the advanced features do have a very strong learning curve, while routine tasks are quite straightforward, some of the features such as threat hunting, custom detections and automated response workflows do have a bit of a learning curve and will require some research and experience to get to grips with
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Microsoft
    In our experience there has been very little downtime for Microsot Defender XDR. For us there hasn’t been any single incident where we needed the product and it was not available.
    Incentivized
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    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Microsoft
    Most of the time the product is as responsive as you might expect from cloud product. Occasionly the product is little slugish, this has been at most a slight irritation. Reports generate quickly ennough for our needs. We also not have found that Defender XDR slows down systems that it is integrated with
    Incentivized
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    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Microsoft
    Their support throughout our onboarding of the product was fabulous. They not only took the time to carefully explain to teams not as well equipped with the lingo but explained to the tech team how to teach the other teams to be successful. They never once seemed impatient or annoyed with basic questions and didn’t pretend to know something when they needed to research an answer
    Incentivized
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    In-Person Training
    Google
    No answers on this topic
    Microsoft
    Good and hard to find someonme who can explain everything for you beside Microsoft they provide you everything you need.
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Microsoft
    Microsoft Provides a good training for the Microsoft 365 Defender and has a good learning paths to learn and take the exams and get your Certifications.
    Incentivized
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    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Microsoft
    seemless and almost transparent. can be deployed by script if needed so every endpoint on our system get's it. if you have intune it gets dumped on the the endpoint by policy so nothing escapes it
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Microsoft
    Our product in that area, for instance as a security platform and for us it is for the moment really bad point. We started to move in that direction that there is that disconnect from the client management. So if there is some action that needs to be executed detected by security team, there is not an easy way to make that available to the team that is responsible for managing the identities as users, as the devices
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Microsoft
    Azure cloud provides techical power to scale the product for whole organization. From organizational point of view scaling Defender XDR for various IT teams needs good collaboration and clear norms that all teams must agree to and follow.
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Microsoft
    • Security incident cannot be measured, once you down you down, hence the security applications like this is just a must have
    • The subscription model will be cheaper and can be a good point if you want to free resources within the IT Team
    • The SaaS model, if measured correctly can and will reduce long term cost in Infrastructure and Man Power
    Incentivized
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    ScreenShots

    Microsoft Defender XDR Screenshots

    Screenshot of AH Advanced ModeScreenshot of AH Guided modeScreenshot of CD exampleScreenshot of CD Supported actions