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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Microsoft Sentinel

    Score8.6 out of 10
    N/AMicrosoft Sentinel (formerly Azure Sentinel) is designed as a birds-eye view across the enterprise. It is presented as a security information and event management (SIEM) solution for proactive threat detection, investigation, and response.

    $2.46

    per GB ingested

    Pricing
    Google AnalyticsMicrosoft Sentinel
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Azure Sentinel
    $2.46
    per GB ingested
    100 GB per day
    $123.00
    per day
    200 GB per day
    $221.40
    per day
    300 GB per day
    $319.80
    per day
    400 GB per day
    $410.00
    per day
    500 GB per day
    $492.00
    per day
    More than 500 GB per day
    $492.00 + $98.40
    per day/plus each additional 100 GB increment
    Offerings
    Pricing Offerings
    Google AnalyticsMicrosoft Sentinel
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsMicrosoft Sentinel
    Considered Both Products
    Google
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    99%
    Would buy again
    73 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    94%
    Delivers good value for the price
    59 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    96%
    Happy with the feature set
    71 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    93%
    Lived up to sales and marketing promises
    52 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    97%
    Implementation went as expected
    66 Answers
    Features
    Google AnalyticsMicrosoft Sentinel
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Microsoft Sentinel
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Microsoft Sentinel
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Security Information and Event Management (SIEM)
    Comparison of Security Information and Event Management (SIEM) features of Google Analytics and Microsoft Sentinel
    Feature
    Google Analytics
    -
    Ratings
    Microsoft Sentinel
    8.5
    34 Ratings
    7% above category average
    Centralized event and log data collection00 Ratings9.134 Ratings
    Correlation00 Ratings8.835 Ratings
    Event and log normalization/management00 Ratings8.435 Ratings
    Deployment flexibility00 Ratings8.333 Ratings
    Integration with Identity and Access Management Tools00 Ratings8.933 Ratings
    Custom dashboards and workspaces00 Ratings8.435 Ratings
    Host and network-based intrusion detection00 Ratings8.030 Ratings
    Data integration/API management00 Ratings8.433 Ratings
    Behavioral analytics and baselining00 Ratings9.031 Ratings
    Rules-based and algorithmic detection thresholds00 Ratings8.733 Ratings
    Response orchestration and automation00 Ratings8.232 Ratings
    Reporting and compliance management00 Ratings7.35 Ratings
    Incident indexing/searching00 Ratings8.733 Ratings
    Best Alternatives
    Google AnalyticsMicrosoft Sentinel
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    IBM Security QRadar SIEM
    Score8.9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    SolarWinds Security Event Manager (SEM)
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsMicrosoft Sentinel
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.5
    (74 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    6.5
    (2 ratings)
    Usability
    7.4
    (19 ratings)
    8.2
    (27 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.0
    (3 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    5.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsMicrosoft Sentinel
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Microsoft
    What has really impressed me is how Microsoft Sentinel delivers centralised security monitoring across multiple data sources in our enterprise. It has reduced cost of handling large security logs by collecting and analyzing data without friction of managing traditional SIEM infrastructure. It is easy to work to integrate with Azure logs for quick data analysis.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Microsoft
    • The visual presentation of data is terrific, so including what we had prior to Microsoft Sentinel, it presents data in a much more usable way, so that's been quite refreshing. It's not quite as complex to understand what you're looking at.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    Microsoft
    • One feature that I would like to see improved is probably the log parsing. I think one of the big things that Splunk does better than Microsoft Sentinel is that it makes it easy to bring in new log streams of arbitrary formats and parse them out into columns and tables. Microsoft Sentinel is a lot more involved, though. It takes a lot more manual work to bring in different log sources and parse them out.
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    Microsoft
    it does the job reasonably well
    Incentivized
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    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Microsoft
    Mirosoft sentinel is easy to use once the inital setup is completed.The dashboard and centralized alerts make it simple to monitor security events and investigate incidents.Integration with other microsoft security tool is also helpful.Some advanced features and configurations can take time to understand, but overall it provides good, user-friendly security monitoring.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Microsoft
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Microsoft
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Microsoft
    Microsoft support is one of the highest rated on the market. It has global and multilingual support. Calls can be made over the phone and the solution is virtually instantaneous with the help of Microsoft engineers. It's great!
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Microsoft
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Microsoft
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Microsoft
    Compared to platforms such as Splunk, LogRhythm, and Devo, Microsoft Sentinel’s cloud‑native, consumption‑based pricing model and reduced infrastructure overhead tend to offer better overall cost efficiency. This is especially true for organizations already invested in the Microsoft ecosystem, where Sentinel can deliver strong capabilities with a lower total cost of ownership.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Microsoft
    No answers on this topic
    Professional Services
    Google
    No answers on this topic
    Microsoft
    Did not use professional services
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Microsoft
    • It's probably neutral. We see value, but it's, again, tick that kind of expense stuff. We're getting more insight and value into what is going on in that cloud workspace, but just noting the cost. So it's probably neutral. I'm not directly responsible, so the full kind of return on investment kind of cycle, that's someone else's problem. I'm like the end user. It's my team that will look at the data and look at the output of Microsoft Sentinel. So the ROI, someone else can worry about that.
    Incentivized
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    ScreenShots

    Microsoft Sentinel Screenshots

    Product screenshotProduct screenshotScreenshot of Microsoft Sentinel Capabilities