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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Microsoft System Center

    Score8.4 out of 10
    N/AMicrosoft System Center is an enterprise-grade IT Operations Management (ITOM) suite designed for the centralized administration of data center infrastructure, virtualized environments, and hybrid cloud workloads. The platform provides unified management across heterogeneous environments, including support for Windows Server, Linux, and Azure Stack HCI. System Center is Microsoft's ITOM stack for organizations that maintain a significant on-premise footprint, vs the company's Azure-based…

    $1,323

    per month

    Pricing
    Google AnalyticsMicrosoft System Center
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Standard Edition
    $1323
    Datacenter Edition
    $3607
    Offerings
    Pricing Offerings
    Google AnalyticsMicrosoft System Center
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsMicrosoft System Center
    Considered Both Products
    Google
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    91%
    Would buy again
    31 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    97%
    Delivers good value for the price
    33 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    91%
    Happy with the feature set
    31 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    95%
    Lived up to sales and marketing promises
    21 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    97%
    Implementation went as expected
    28 Answers
    Features
    Google AnalyticsMicrosoft System Center
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Microsoft System Center
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Microsoft System Center
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google AnalyticsMicrosoft System Center
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    No answers on this topic
    Enterprises
    Chartbeat
    Score9.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsMicrosoft System Center
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.3
    (58 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    7.0
    (1 ratings)
    Usability
    7.4
    (19 ratings)
    8.4
    (5 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.0
    (14 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    8.0
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsMicrosoft System Center
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Microsoft
    For companies with more than 10 Windows devices and needing to standardize the OS, AV, access, share resources, and install software. SCCM is the way to go. This software is unnecessary if the business is all remote users and not in an office-type setting. There are cloud offerings or none to accomplish what a business needs.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Microsoft
    • Allows the grouping of devices by user.
    • Allows controlling updates being deployed to user devices.
    • Allows for the repurposing of machines by being able to load new or updated software on machines that already are in the system.
    • Allows us the ability to wipe a machine clean and restore it back to the configuration that was assigned the machine.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Microsoft
    • The product could improve in the area of having better mechanisms in place with how the SCEP client is deployed/installed from the server on the management side. We have run into this firsthand with the client not installing on an endpoint, and then having to take the time to investigate why it was not installing.
    • A second improvement that can be made is to keep trying to improve the products detection rate for finding malware/viruses. The case can be made that there are some products out there that do a better job at this and have a higher detection rate.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Microsoft
    Microsoft System Center Operations Manager is tightly integrated to Microsoft Windows servers os monitoring with great product support.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Microsoft
    It is not user-friendly for the most part. With IT infrastructure, sometimes it cannot handle excess requests. Every few months, you will need an upgrade in terms of server resources to keep up with incoming alerts and requests. This does not happen all of the time, but it does happen when there are too many requests.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Microsoft
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Microsoft
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Microsoft
    There is a fair amount of documentation out there to help you when you have questions or run into issues with this product as well as tutorials on some of the more common tasks. Between the documentation and the overall ease of use we haven't had to deal with direct Microsoft support for this product.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Microsoft
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Microsoft
    Easy to install with intuitive interactive interface during the installation process a and integration to MS SQL was smooth
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Microsoft
    We previously used a mix of FOG and Clonezilla to image machines. The biggest issues with these products is that changing one piece of the image required you to rebuild the entire image itself. These pieces of software also did not allow you to manage applications and Windows Updates, causing IT to have to constantly touch machines after they were imaged and update or manage them with a much more hands on approach.
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Microsoft
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Microsoft
    • It has allowed the enterprise to standardize on a single platform for monitoring.
    • Easier troubleshooting of issues with Microsoft platforms.
    • Greater visibility of issues across platforms when applications are hosted in a mixed environment.
    • Additional costs for monitoring systems that are not directly supported with additional packs (iSeries, Linux on Power).
    Incentivized
    Read full review
    ScreenShots