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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Anypoint Platform

    Score8.1 out of 10
    N/AThe Anypoint Platform developed by MuleSoft and acquired by Salesforce in early 2018 is designed to connect apps, data, and devices anywhere, on-premises or in the cloud. This platform was built to offer out-of-the-box connectors as well as tools that architects and developers can adopt quickly to design, build and manage the entire lifecycle of their APIs, applications, and products.N/A
    Pricing
    Google AnalyticsAnypoint Platform
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsAnypoint Platform
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsAnypoint Platform
    Considered Both Products
    Google
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    93%
    Would buy again
    14 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    92%
    Delivers good value for the price
    12 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    100%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    92%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    100%
    Implementation went as expected
    13 Answers
    Features
    Google AnalyticsAnypoint Platform
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and MuleSoft Anypoint Platform
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    MuleSoft Anypoint Platform
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Cloud Data Integration
    Comparison of Cloud Data Integration features of Google Analytics and MuleSoft Anypoint Platform
    Feature
    Google Analytics
    -
    Ratings
    MuleSoft Anypoint Platform
    9.7
    13 Ratings
    19% above category average
    Pre-built connectors00 Ratings9.814 Ratings
    Connector modification00 Ratings9.714 Ratings
    Support for real-time and batch integration00 Ratings9.714 Ratings
    Data quality services00 Ratings9.614 Ratings
    Data security features00 Ratings9.714 Ratings
    Monitoring console00 Ratings9.714 Ratings
    Best Alternatives
    Google AnalyticsAnypoint Platform
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Make
    Score9.3 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    IBM App Connect
    Score9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Workato
    Score9.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsAnypoint Platform
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.0
    (26 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.0
    (1 ratings)
    Usability
    7.4
    (19 ratings)
    8.7
    (6 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    10.0
    (6 ratings)
    Online Training
    10.0
    (2 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsAnypoint Platform
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Salesforce
    MuleSoft Anypoint Platform is best tool in the market for developing APIs with complex structures communicating with various different types of applications including web applications as well as legacy applications. Also applications including database connectivity for fetching and updating data in the DB tables. I cant think of any scenario which MuleSoft Anypoint Platform could not be used for developing the integrations.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Salesforce
    • API Manager provides easy API Policy Governance. You do not have to manage multiple platforms for managing the policies.
    • Supports hybrid Mule EBS environments. You can configure both CouldHub-based and on-premise-based API using Mulesoft API manager in a similar manner.
    • It's very easy to implement API proxy.
    • User friendly UI.
    • Single platform to manage all.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Salesforce
    • Has more features than what we really need so we're paying for more than we use. Sort of like paying for an Abrams tank when all we really need is a Toyota Corolla.
    • Not a value product, tends to be expensive.
    • Takes a while for developers to learn to use Mulesoft Anypoint.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Salesforce
    No answers on this topic
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Salesforce
    We have migrated our existing over 100+ APIs from legacy to MuleSoft Anypoint Platform and the processing has seen over 40% improvement and saved huge amount in overall annual billing. From development perspective, MuleSoft Vibe has made developers life so easy and reduced development time. Extensive logging, and build-in connectors for other integration tools, logging and repo is providing kind of one place solutions. Any point Platform is providing various options like runtime, API manager, Access management, segregation of Business groups and so many other option which is helping us to monitor, configure and manage all our APIs in one place
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Salesforce
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Salesforce
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Salesforce
    Anypoint Platform support is very responsive. There is also a huge knowledge base and an active online forum where answers to most questions can be found. When needed support engages the engineering group so adequate solutions or workarounds are always provided.
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Salesforce
    I have started with MuleSoft Fundamentals course provided by MuleSoft training at start. This was sufficient to do initial learning and get onboarded. The online documentation with different Runtime versions/deprecated functions and keywords are well documented. The automated solution provided by MuleSoft Anypoint Platform to upgrade 3.0 to 4.0 gave a good head start while learning MuleSoft Anypoint Platform and working altogether with Online training and documentations
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    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Salesforce
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Salesforce
    Once we have moved all of our system integration APIs to the MuleSoft Anypoint Platform, we will need to communicate with a wide variety of external systems. All of our business and service logic is stored in the aforementioned core systems. Anypoint Platform (and all of our APIs) makes it easy to connect to various other platforms. In order to link to these many other systems, connectors and/or components are utilized, and they are simple to configure and integrate.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Salesforce
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Salesforce
    • Mulesoft can be used to provide an integration platform to a large number of systems like Salesforce, ODBC, JDBC, SAP, Mongo DB, etc.
    • An excellent option to develop microservices and real-time integrations.
    • Not as robust in handling large data volumes, Informatica is better in that respect.
    Incentivized
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    ScreenShots

    Anypoint Platform Screenshots

    Screenshot of Connect any endpoints using out-of-the-box connectors, dynamic connectivity to API specifications, or by building reusable connectors with Anypoint DevKit™.Screenshot of A reporting suite that provides a real-time view of API consumption trends and operational performance. Analytics provides insight into how your API is being used and informs forward-looking design decisions.Screenshot of A platform to engage with API developers and drive adoption. Share documentation, examples and manage developer access from a single platform.