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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    LoadRunner Professional

    Score8.5 out of 10
    N/AA solution simplifies performance load testing for colocated teams. With project-based capabilities, so teams can quickly identify abnormal application behavior.N/A
    Pricing
    Google AnalyticsLoadRunner Professional
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsLoadRunner Professional
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsLoadRunner Professional
    Considered Both Products
    Google
    No answer on this topic
    OpenText
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    No answers on this topic
    Features
    Google AnalyticsLoadRunner Professional
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and OpenText LoadRunner Professional
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    OpenText LoadRunner Professional
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Load Testing
    Comparison of Load Testing features of Google Analytics and OpenText LoadRunner Professional
    Feature
    Google Analytics
    -
    Ratings
    OpenText LoadRunner Professional
    8.4
    6 Ratings
    1% below category average
    End to end performance management00 Ratings9.06 Ratings
    Integrated performance data00 Ratings10.06 Ratings
    Deployment model flexibility00 Ratings9.06 Ratings
    Real time monitoring00 Ratings6.15 Ratings
    Automated anomaly detection00 Ratings8.05 Ratings
    Best Alternatives
    Google AnalyticsLoadRunner Professional
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    JMeter
    Score8.1 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    JMeter
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsLoadRunner Professional
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.0
    (7 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.4
    (19 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    3.0
    (1 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsLoadRunner Professional
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    OpenText
    Micro Focus LoadRunner and its suite of tools, specifically VuGen works wonderfully for us for all web, http/https and web service calls. We've been able to build tests for near any scenario we need with relative ease. As long as we have crafted up requirements for our scenarios / scripts to managed scope, we've had high success working with scripting and data driving. Our main tests are web service calls - typically chained together to form a full scenario with transactions measuring the journey or a similar (measure along the way) journey through a browser. For web services we will use VuGen and browser we've shifted to Tru Client I have had little-to-no experience scripting against a thick client where a ui-driven test would be required. I know its possible but quite costly due to the need to run the actual desktop client to drive tests. We've been fortunate enough to leverage http calls to represent client traffic.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    OpenText
    • It can simulate multiple users at the same time and help understand the performance.
    • It can generate excellent reports and give insights into application performance.
    • It is a fast tool and does not take time to perform its functions.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    OpenText
    • HP LoadRunner with new patches and releases sometimes makes no longer support older version of various protocols like Citrix, which makes the task time-consuming when using older versions of LoadRunner for some of the cases. So it should support older version as well while upgrading.
    • Configuring HP LoadRunner over the firewall involves lots of configuration and may be troublesome. So, there should be a script (power shell script for Windows or shell script for Linux users) to make it easy to use and with less pain.
    • I would like to see the RunTime Viewer of Vugen in HPLoadRunner based on the browser I selected in the run-time configuration to make it feel more realistic as a real user.
    • Licensing cost is very high when we need to perform a test on application for a specific group of users.
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    OpenText
    No answers on this topic
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    OpenText
    No answers on this topic
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    OpenText
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    OpenText
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    OpenText
    Customer service is not that great. It's difficult to get hold of someone if an issue is supposed to be addressed on an urgent basis. No online chat service readily available.
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    OpenText
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    OpenText
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    OpenText
    HP performance center stacks up very well for front end applications. Need more improvements for API performance testing.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    OpenText
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    OpenText
    • The scripts created with traditional web/http protocol are not robust thus re-scripting is required after most every code drop. Troubleshooting and fixing the issue takes more time therefore in most cases we do re-scripting to keep it simple and save time.
    • In ideal world you would rather spend more time doing testing than scripting in that case mostly you could use an Ajax TruClient protocol. This type of script will only fail when an object in the application is removed or changed completely. This way of scripting will save you more time and helps you maintain the scripts with less re-work effort on a release basis. On the long run you will have a better ROI when you use Ajax TruClient protocol for scripting.
    Incentivized
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    ScreenShots