Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Oracle Moat Measurement
Score 8.1 out of 10
N/A
Moat Analytics is a cross-channel analytics platform with emphasis on mobile analytics and its mobile heatmap for analyzing web engagement. The product is an independent product offering in the Oracle Data Cloud family of products since Oracle acquired Moat in 2017.
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Pricing
Google Analytics
Oracle Moat Measurement
Editions & Modules
Google Analytics 360
150,000
per year
Google Analytics
Free
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Pricing Offerings
Google Analytics
Oracle Moat Measurement
Free Trial
No
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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Moat and IAS seem to be front-runners to measure viewability in the digital media space. Using Moat allows you to measure a number of different metrics but is limited to viewability. IAS offers the same capabilities when it comes to viewability but in addition offers brand …
Moat gives our team more insight into how campaigns are running. They give a more detailed breakdown per creative whereas other platforms only touch upon the limited or more specific information.