Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
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Snow Atlas
Score8 out of 10
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Snow Atlas is a cloud-native platform built from the ground up to provide Technology Intelligence for today’s hybrid enterprises. Based on a microservices architecture and standardized APIs, Snow Atlas provides a unified foundation for Snow’s IT asset management, SaaS management and FinOps solutions. It can be used to display all of the technology in an enterprise's IT stack, or to find opportunities to enhance, optimize and efficiently manage technology assets and share data with…
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SaaS connectors are not always kept up to date usually when Publishers make changes to their Portal API's. Appears to be little active monitoring on Flexera/Snow Atlas' side unless a customer reports an issue with the data being returned. Fixes are normally implemented as as quickly as possible, depending on whether it is considered a Bug Fix or a Feature Enhancement.
Users - Snow on SAM - No ability to add or bulk import manually. Completely reliant on AD Discovery or Entra ID Discovery
Users - SaaS module - No ability for bulk update of Users for things line 'Online only' or 'Qualified' user accounts. This is an issue in larger companies where you have thousands of SaaS Users being reported through connectors like Microsoft E365.
SaaS module Dashboard does not allow for filtering of insights to a specific Publisher.
Not all Back end SMACC functionality form Snow License Manager have been exposed to the front-end access, as Snow Atlas does not allow customer Administrators access to the back end or SQL databases.
If you are migrating from on-prem Snow License Manager to Atlas, migration tools have not been created by Snow and will require a Project to handle your migration. Without Migration tools, we had to use a Managed Service Partner who had to manually create a lot of their own scripts to retrieve data that cannot be downloaded via reports and imported into Atlas. Any attachments documentation on Agreement or License Records has to be manually re-attached/uploaded to the relevant Agreement/License records in Atlas as the migration was performed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Front line support staff done always understand the issue you are explaining or the need to escalate to back end/higher up areas for resolutions and can often require use of the Escalate function or emailing to your Account/Customer Success Manager. That said, once an issue properly is understood, it is handled well.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
We should have spun up a Project to manage the implementation. Snow indicated to us the ease in which Snow Atlas could be implemented, however this did not factor in that we were migrating from their on-prem product Snow License Manager hosted through a Managed Servicer Partner. For a clean installation, your implementation can be quick and likely not require a Project. If you are migrating from another products or are a company that can have lots of stakeholders, fingers in the pie, hurdles/business processes that need to be adhered to, definitely use a Project to perform your implementation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
