Google Analytics vs. Tegus

Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.

Tegus is very well suited for equity analysts (buy or sell-side) that are looking to get a better understanding of the business fundamentals for a company under coverage. I am a generalist, so I have a good understanding of what the financials of a company. Using my analysis, I can form a general investment thesis. However, being a generalist, I generally lack a good understanding of the nuances of a given company/industry. Therefore, I have used Tegus to locate experts to help me identify where the financial analysis may be different at a given company because of a specific nuance to the company and/or industry in which it operates. Tegus is less appropriate as the foundation for an investment thesis. While speaking to experts is good, all candidates are generally biased in some way. For example, current employees generally don't bad mouth their own company, while employees of peer companies are more willing. Therefore, I do not feel that Tegus experts are good to base an investment thesis off of, but more to provide additional color to what I am seeing in the financials of a company.

Incentivized

• Multiple reports to see website use and behavior
• Allows you to customize reports with days, weeks, months, and years
• You can build out a dashboard to easily view stats from multiple websites in one place
• You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Incentivized

• Tegus provides access to a number of high-quality industry experts. I have done a number of expert calls in various industries and from various areas within similar industries and I feel that they have been able to locate experts that are knowledgeable in the relevant area that I am looking into.
• Tegus has a large library of expert transcripts to choose from. The library of transcripts is really useful, as it can save a lot of time when trying to learn about a given company and/or industry. The library prevents me from having to schedule as many expert calls, so this ultimately saves me a lot of time. Also, I feel the library is not weighted to one particular area (i.e., tech) but is very evenly split.
• Tegus is very efficient when finding candidates to interview. When locating particular candidates, Tegus will allow me to send them screening questions which helps to gauge how relevant and expert's knowledge is to my search. Also, Tegus will send me old transcripts of the potential experts which helps me to identify their bias or level of expertise beforehand. This is a time-saver as it helps to screen out candidates who may not be as helpful to my search.

Incentivized

• Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
• Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
• Gotchas around filtering and data validation.
• Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

Incentivized

• Tegus could aggregate the transcripts a little differently where users can search by industry and/or sub-industry. Currently, searches are only done by company. However, if I am new to an industry, I may not know other companies in the industry. By allowing me to search by industry/sub-industry, I could identify those companies and read expert transcripts that could ultimately relate to the company that I am researching,
• Tegus could provide a regular e-mail (i.e. daily or weekly) that would alert me to new transcripts either by company or by industry. This could help me stay on top of the companies that I follow without having to go to the website each time. Main benefit to user is having a deeper understanding of the companies I am researching as well as time saved from having to go back to the website.
• Tegus could make sure candidate responses to screening questions are a little more detailed. Screening questions are nice in general, as they help identify a potential candidates fit with the user's search. However, some candidates do not provide a lot of information to the screening questions. Thus, Tegus could encourage candidates to have to provide a certain number of sentences to screening questions to help the user get a better understanding of the candidates knowledge.

Incentivized

We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

Incentivized

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.

This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

Incentivized

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

Incentivized

I have used competing expert network firms like GLG, Guidepoint and Silverlight. GLG has a very good network of experts, which may be on par or better than Tegus. However, GLG did not have a transcript library to search through and they were very expensive. The lack of a transcript library is a big deal to me, as it results in having to schedule multiple calls, which takes up a lot of time. Guidepoint was slightly lower cost and had a good candidate pool. From memory, the pool of candidates was not as good as GLG, but good enough for how I used the service. Similarly, though, there was not a library of expert transcripts. Silverlight is the Ryanair/Spirit Airlines/Greyhound of expert networks...they will get you expert calls but the whole process is terrible. Pool of candidates is not good. They will nickel and dime you to no end. Website is difficult to use. Not worth using at all!

Incentivized

Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions

• It has helped us gain understanding of what is going on on our website.
• It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
• It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
• It has helped guide our website redesign.

Incentivized

• Tegus ultimately has helped me increase my hit rate on ideas that I have published on. By helping me get a better understanding of a Company's fundamentals or relevant industry fundamentals, Tegus helps me make better investment decisions.
• Tegus has increased the number of investment ideas that I generate. Given my main responsibility is to generate investment ideas, I am focused on making my research process as efficient as possible. In so doing, Tegus has increased the efficiency of my process by making the expert transcript library available. This is a key reason that I use Tegus.
• Tegus has helped me to broaden my knowledge base more efficiently. By having transcripts where a subject company is mentioned but not the main focus of the interview, I learn how my subject company will impact other industries or where the company is also relevant. This helps to broaden my knowledge base outside of the standard focus for a given company.

Incentivized