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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Veracode

    Score8.5 out of 10
    Mid-Size Companies (51-1,000 employees)
    Veracode provides advanced application security solutions, trusted by enterprises to develop and maintain secure software. Its platform identifies exploitable risks, speeds up vulnerability remediation, and reduces security debt at scale using a proprietary AI-assisted remediation engine.N/A
    Pricing
    Google AnalyticsVeracode
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsVeracode
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Developer pricing options available
    More Pricing Information
    Community Pulse
    Google AnalyticsVeracode
    Considered Both Products
    Google
    No answer on this topic
    Veracode
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    92%
    Would buy again
    128 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    96%
    Delivers good value for the price
    90 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    95%
    Happy with the feature set
    132 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    95%
    Lived up to sales and marketing promises
    76 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    86%
    Implementation went as expected
    101 Answers
    Features
    Google AnalyticsVeracode
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Veracode
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Veracode
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google AnalyticsVeracode
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Rencore Code (SPCAF)
    Score8.8 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Trend Vision One Email and Collaboration Security
    Score9.9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Checkmarx
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsVeracode
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.3
    (144 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    6.3
    (9 ratings)
    Usability
    7.4
    (19 ratings)
    5.5
    (29 ratings)
    Availability
    10.0
    (4 ratings)
    7.3
    (2 ratings)
    Performance
    10.0
    (2 ratings)
    2.7
    (2 ratings)
    Support Rating
    7.0
    (42 ratings)
    7.6
    (67 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    5.5
    (4 ratings)
    Configurability
    6.0
    (2 ratings)
    6.4
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    4.5
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    6.4
    (2 ratings)
    Product Scalability
    10.0
    (2 ratings)
    6.4
    (2 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    6.4
    (3 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    8.2
    (2 ratings)
    User Testimonials
    Google AnalyticsVeracode
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Veracode
    Veracode helped us our team's developers in saving time significantly. For instance, if I take a library and assume it's going to work until it reaches QA or UAT, where we find out there's a vulnerability, that can require extensive effort for code refactoring or redesigning; Veracode helps prevent that before the pull request is merged.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Veracode
    • It is good at recommending fixing issues with third-party dependencies used in application code with detailed version information and knowing which version fixes what.
    • It has a very nice interface for triaging flaws. One can sort the vulnerabilities found in code from Very Likely to be exploited to least likely to be exploited.
    • There is a collections feature that allows us to group together groups of application profiles belonging to the same suite of applications.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Veracode
    • Scan results stability: from one scan to another, additional flaws appear whereas code did not change.
    • Entry points selection: hard to be sure selection is optimal, should be automatized or hidden.
    • Branches management: we currently use sandboxes to scan different branches of our software. Would be good to have real branches management.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Veracode
    At this time, and we just renewed a month ago, I dont see any products out there overall that can offer what Veracode does. Yes, its not cheap by any means, but for the money its the best application security scanning tool out there.
    Incentivized
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    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Veracode
    - Almost no setup required and easy to configure - Very easy to use, intuitive UI with integrated analytics and learning portals. - Seamless to review the results, triage them, generate reports. - Security progression of the product/application is tracked via successive scans. - Privileges/Roles nicely fine grained and tightly controlled to let teams "view" only their products.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Veracode
    Veracode has always been up and available to us.
    Incentivized
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    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Veracode
    At this point, it runs well and mostly in a timely fashion. Dynamic scans take days but this may be a config issue still to be resolved.
    Incentivized
    Read full review
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Veracode
    Overall, Veracode support is helpful, community support is great, and documentation is available for self-service. Our Customer Success Manager is very helpful and reaches out regularly to see if we need assistance. We have not utilized many of the other resources offered by Veracode, however, in the future we would like to leverage secure coding training for our Development teams.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Veracode
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Veracode
    We use it as a SAS service, so really just getting our teams to mold the use of Veracode into their SDLC has been a process of years in the making. It comes down to what your teams are ready and willing to accept and change. Management is key in getting their groups on board with using it regularly. If it doesnt have management backing, your security teams have little to no influence in getting this process off the ground fully.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Veracode
    Veracode is slower with scan results however the flaws discovered and sites crawled are almost the same. Rapid7 InsightAppSec only does dynamic scans. Veracode did find more links on a site crawl. Rapid7 InsightAppSec has more out of the box reports than Veracode. Both integration to DevOps tools were striaghtforward.
    Incentivized
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    Contract Terms and Pricing Model
    Google
    No answers on this topic
    Veracode
    No idea
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Veracode
    It meets our needs.
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Veracode
    • Positive: Scanning all our applications on Veracode provides us an overview of our cyber security posture for the organization as a whole.
    • Positive: Performing the SAST, SCA and DAST scanning for all the applications at the early stages of the SDLC helps us identify and mitigate security vulnerabilities early, reducing the risk of data breaches and cyber-attacks.
    • Negative: Sometimes Veracode SAST scanner closed and reopens some findings, leading to reliability issues on the scanner itself.
    Incentivized
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    ScreenShots

    Veracode Screenshots

    Screenshot of a fixScreenshot of the Veracode PlatformScreenshot of SCAScreenshot of SCA Github