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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Verizon Cloud Portfolio

    Score7 out of 10
    N/AThe Verizon Cloud is a cloud storage solution, integrating technologies from CloudSwitch (acquired in 2011).N/A
    Pricing
    Google AnalyticsVerizon Cloud Portfolio
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsVerizon Cloud Portfolio
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsVerizon Cloud Portfolio
    Considered Both Products
    Google
    No answer on this topic
    Verizon Business (formerly Verizon Enterprise)
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    No answers on this topic
    Features
    Google AnalyticsVerizon Cloud Portfolio
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Verizon Cloud
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Verizon Cloud
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    File Sharing & Management
    Comparison of File Sharing & Management features of Google Analytics and Verizon Cloud
    Feature
    Google Analytics
    -
    Ratings
    Verizon Cloud
    6.9
    2 Ratings
    19% below category average
    Video files00 Ratings7.42 Ratings
    Audio files00 Ratings5.62 Ratings
    File search00 Ratings6.72 Ratings
    Device sync00 Ratings8.02 Ratings
    Cloud Storage Security & Administration
    Comparison of Cloud Storage Security & Administration features of Google Analytics and Verizon Cloud
    Feature
    Google Analytics
    -
    Ratings
    Verizon Cloud
    6.8
    2 Ratings
    24% below category average
    User and role management00 Ratings7.02 Ratings
    File organization00 Ratings7.02 Ratings
    Device management00 Ratings6.32 Ratings
    Cloud Storage Platform
    Comparison of Cloud Storage Platform features of Google Analytics and Verizon Cloud
    Feature
    Google Analytics
    -
    Ratings
    Verizon Cloud
    7.4
    2 Ratings
    16% below category average
    Performance00 Ratings7.72 Ratings
    Reliability00 Ratings7.02 Ratings
    Best Alternatives
    Google AnalyticsVerizon Cloud Portfolio
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    IDrive Online Backup and Object Storage e2
    Score9.1 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Apple iCloud
    Score8.4 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    ownCloud
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsVerizon Cloud Portfolio
    Likelihood to Recommend
    8.5
    (193 ratings)
    7.0
    (2 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.4
    (19 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsVerizon Cloud Portfolio
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Verizon Business (formerly Verizon Enterprise)
    I think this service works very well for me, but I have been a Verizon customer for almost 15 years. If you are someone who hops carriers it may not be the best fit. I also like that you can easily use it with all of your employees regardless if they prefer Android or Apple phones. (Whereas using Apple's or Google's services may not work seamlessly for all phones.) I think it still has room for improvement, and sometimes I worry about the longevity of utilization due to the nature of cell phone carriers constantly changing prices, plans, and every option under the sun to make a buck that we could be very screwed in the future if Verizon does something stupid (because historically, they all have)
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Verizon Business (formerly Verizon Enterprise)
    • Auto-Sync of files or contacts to the cloud that are chosen to be auto-synced.
    • Has the ability to turn off auto-sync and allow only manual sync.
    • Stores files and contacts in the cloud for later recovery in case of a data loss.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Verizon Business (formerly Verizon Enterprise)
    • The home screen shows a little bit of everything, but being a control freak, I would like to be able to customize it. (Granted, it would most likely have most of the same elements, but, for example, I don't need photos scrolling across the top. I'd rather have buttons like quick links to jump directly to what I want or to see a further bird's eye view of the content.
    • I like receiving notifications that a back-up is complete, but I would like to be able to set what other notifications are and aren't allowed to push to my phone.
    • I have set Verizon Cloud to back up on wifi OR using the data network. But if you are using wifi while doing a content restore and you lose that connection, either by leaving the building or the local wifi dropping out momentarily, the entire content restore will stop and need to be restarted. This can be very frustrating.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Verizon Business (formerly Verizon Enterprise)
    No answers on this topic
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Verizon Business (formerly Verizon Enterprise)
    No answers on this topic
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Verizon Business (formerly Verizon Enterprise)
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Verizon Business (formerly Verizon Enterprise)
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Verizon Business (formerly Verizon Enterprise)
    No answers on this topic
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Verizon Business (formerly Verizon Enterprise)
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Verizon Business (formerly Verizon Enterprise)
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Verizon Business (formerly Verizon Enterprise)
    All of the others provide more free storage. Verizon should out best or at least equal the best when you are already a Verizon data subscriber. It seems that by not doing this that they want to "nickle-and-dime" their already loyal customer base
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Verizon Business (formerly Verizon Enterprise)
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Verizon Business (formerly Verizon Enterprise)
    • Thus far is has been a positive experience, and has saved a lot of man hours of both employees who replaced their phones to the IT department trying to help them put everything back no longer needs to go through a lengthy process.
    • The cost of this option is a bit higher than I'd like. I think Verizon is a little too proud of a product that every company is now starting to offer.
    • There is a free version with limited space, so at least trying it out to see how it will fit with your needs isn't much of a risk.
    Incentivized
    Read full review
    ScreenShots