Replacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.
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Visier People
Score8.2 out of 10
Enterprise companies (1,001+ employees)
Visier aims to give organizations a "Workforce AI Edge:" A set of AI-powered capabilities that help leaders understand the relationship between people and work, elevate employee productivity, and win by adapting to change faster. The company offers people analytics, workforce planning, and compensation allocation. All Visier technology is underpinned by its Real-time People Data Platform, which uses AI to unlock the business-transforming potential of people data, work data, and the fusion…
I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Visier People is well-suited for organizations that require the ability to record thorough information on analytics of the company, and to have the change of measuring training's productivity impact. The software isn't well-suited for those who tend to feature a lot of models into the software as the platform doesn't record/support most models, so some data isn't able to be recorded.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The database is very complete and detailed, thus being able to enhance a deep analysis of each user.
The Visier dashboard is extremely attractive and friendly, helping staff understand every detail of the analyzes conducted on the company's workforce.
Despite not being a great and complete solution to work with HR within this platform, however, data can be shared to exchange information between the head of each department of the company and HR staff and to speed up the analysis process and determine what to do with a low-performing employee.
It excellently determines the productivity of each employee and also determines risk by monitoring patterns and behavior.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Visier is a people analytics tool, so all data points are tied to employees. It can be difficult to analyze data points that aren't tied to employees (e.g., certain job data) since the data is driven by people metrics.
Visier releases updates quarterly. While this cadence does provide room for updates and enhances to be implemented in the tool throughout the year, other software providers operate on a more continuous update schedule.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
It is a software with great resources, it increases the possibility that the entire workforce is productive, it gives us quick answers, it is the most powerful workforce analysis software that exists so far.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Visier People makes it very easy for all end users to go in and see, pull, or dig in to their data where previously my team would have to pull or schedule a report of the data to each user. It is also very fast in updating charts/analyses when changing or adding filters, which makes the ease of use better. Last, the charts and analyses are very visually appeasing, making users want to use the platform more.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Visier can move as quickly or as slowly as the client needs. The topic-by-topic approach separates the project in clear phases and allows for focus on specific data. Depending on the size of the implementation team, implementation could move more rapidly if the subject matter experts are responsible for the individual topic data sets.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Visier People has a user-friendly interface and easy-to-use virtualization as compared to other similar tools available in the market. It also provides multiple prebuild templates for HR and workforce analytics which reduces the time and effort required for manual implementation. It can seamlessly be integrated with other ranges of HR and business systems to make it easier for organizations to centralize the workforce and HR data for analysis.
DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In one case, we were able to realize a 25% reduction in turnover in a key job group by leveraging the insights we derived from Visier workforce analytics.
In one case, we were able to identify key turnover trends that would place a business' strategy at risk (due to the fact that turnover was in revenue-generating roles).
In both businesses I've used Visier, we were able to significantly reduce manual reporting (by more than 80%), enabling our data analysts to do more consultative work (vs. query generating work) with HR business partners.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
