Google Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.
N/A
Leadpages
Score 6.4 out of 10
Small Businesses (1-50 employees)
Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating a company's most important marketing web pages. Included in all plans: Unlimited landing pages, pop-ups, and alert bars for lead generation and sales Website builder for a…
$49
per month
Pricing
Google Content Experiments (discontinued)
Leadpages
Editions & Modules
No answers on this topic
Standard
$49
per month
Pro
$99
per month
Advanced
$399
per month
Standard Annual
$444
per year
Pro Annual
$888
per year
Offerings
Pricing Offerings
Google Content Experiments (discontinued)
Leadpages
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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Save 25% by choosing an annual plan (3 months free). Standard ($444), Pro ($888), Advanced (Call Us)
Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs.
It's great if you want an easy-to-use but extremely robust tool for producing effective online marketing pages since it makes production work enjoyable and inspires fresh creativity. It also offers wonderful split-testing capabilities which can enhance marketing results. But if you're looking for an out-of-the-box collection of standardized, one-size-fits-all marketing resources, you really might want to consider looking elsewhere.
Leadpages integrates well with many of the main software that businesses use like Infusionsoft, Hubspot, Marketo, Mailchimp, GoToWebinar, and Wordpress. This allows your landing pages to be integrated well into the other processes you have with your business.
Leadpages makes it easy to build professional looking landing pages without having to hire someone else or have coding skills. Their drag and drop builder makes it easy enough to use and get the hang of. I particularly love the hundreds of templates they provide for you to help give you ideas and get you going faster.
They also have a Leadbox function that has also been super useful in being able to get other types of forms up on our website. These forms provide some functionality that our website wouldn't have had without them.
While most of the editing functions are easy to figure out, some of the finer details to get spacing, sizing, alignment and layout just right can take some trial and error if you don't have formal training in the tool. A lot of the editing tools are collapsed into sections, and finding just what you're looking for can sometimes be a challenge.
I don't believe the version we used had a page optimizer or optimization score, which I have seen on other landing page builders. This may be a feature of a more premium version of the tool or may have been turned off by the product manager, but it would be a helpful feature.
Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.
I would give it a 10, for me, I love all the features. For the average person, the number of choices on a landing page could create a decision paradox. Thankfully the pre-designed landing page templates do not require a lot of decisions for a landing page newbie.
Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.
Leadpages support is helpful, they also created many resources to help people create good funnels and learn about small things that matter when doing marketing. The affiliate program is good and could be something which pays for your subscription. People like Leadpages because its been recommended by many influencers participating in affiliate program and also because it just works without problems and does the job. But right now alternatives should be taken in consideration, as there are many other projects that could do it better and cheaper.
Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
I have used Mailchimp for clients, and use ActiveCampaign personally for my email marketing and have used it for clients, but prefer Leadpages for the frontend of the opt-in process because of its analytics and performance metrics. Leadpages makes it super easy to see what's performing well, without having to dive into Google Analytics or aggregate any other data. Leadpages also integrates really well with WordPress, my primary platform, with opt-in forms (wayyyy better than Mailchimp).
Leadpages, as long as you have it set up properly, will have a quick ROI within days of your first campaign.
For those that are not familiar, it is probably best to hire someone to take over this part and still your ROI will be very quick, including the cost of this professional.
Overall, Leadpages has a very fast ROI if used and implemented in a timely manner, and used to constantly evolve what you are doing with new fresh content.
