Flutter by Google vs. Kissmetrics

Flutter by Google is well suited where you have to make an app across multiple platforms like iOS, Android, Web, Desktop and you don't have the bandwidth to create multiple teams for the Native app. This makes sure you have a faster development and you don't have to worry about how your product will look across different platforms. It is also very smooth/fast in response, making it close to feel like a Native app, this makes it an easy pick for a Fintech product where speed matters. Flutter by Google also has a huge library of Components, which are well tested and developed by Google's Flutter by Google team itself, making the development even more fast since the majority of required components are already available.

Incentivized

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.

Incentivized

• User interface design works great across all platforms, including native styling for iOS/macOS.
• Native compilation for mobile platforms and a decent rendering engine results in slick apps that can make the most of your device.
• Dart is a well thought out language and easy to pick up.
• Makes cross-platform development of good looking GUI apps a doddle.

Incentivized

• The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
• Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
• Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
• Customer support!

• Occasionally updates to the Flutter SDK result in wide-sweeping changes that seem to not be thoroughly tested and considered. Flutter sometimes evolves too fast for its own good.
• While the 3rd-party Flutter package ecosystem is vast and rich, 1st-party support for basic things (audio/video playback, battery information, Bluetooth services, etc.) are lacking. You are occasionally forced to rely on an open-source package for use-cases that other platforms have native support for.
• Documentation, particularly around testing, is lacking. While there are some great docs, like the Dart Style Guide, many Flutter-focused support documents are lacking in quality and real-world usability.
• Flutter allows you to architect an app however you want. While this is a great feature, it also adds complexity and leads to the current state of Flutter's state management, where there are 50+ options on how to organize your app, with very little official guidance or recommendations from the Flutter team. For a beginner, this can create decision paralysis.

Incentivized

• Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
• Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
• Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.

Incentivized

Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

Flutter by Google is very easy to start with. The initial setup they provide is very helpful and easy to understand. The default project setup is also good and can be deployed to production without changing much. Flutter by Google provides a huge library of components, which are created and tested by their own team, making the development of application much faster and robust. Flutter by Google also has a huge community support where we can find components built by the community and we can contribute our own components as well, which helps in faster dev time. Applications developed using Flutter by Google are very smooth, almost feels like native, which helps in creating good impression on customers/clients.

Incentivized

Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

Our front-line product support person (Mika) is great. She is responsive and great to work with.

However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

Just to be clear, these comments only apply to escalated support issues.

Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

I have experience with react and React Native. I would say that the idea behind all those frameworks are quite similar. However, I found the javascript-based frameworks a bit more accessible as you could utilise your javascript knowledge. Here, Flutter works with its own language. This has advantages and disadvantages sometimes. I found the community around javascript frameworks bigger and therefore sometimes more helpful. However, Flutter does a good job here as well. I think the main argument for Flutter is its usability for less experienced developers. If you do not have knowledge in javascript or other programming languages then I think it is much easier to start with Flutter than with another framework like react. I think the package that you get form scratch is better than in the other frameworks were you have to set up and learn a lot more before you can start.

Incentivized

Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

Incentivized

• The rapid development capabilities of Flutter allow us to build apps we could not have previously considered commercially viable, opening new revenue streams.
• Free and open licensing made adoption very easy (ie. free/low cost!).
• In comparison to Qt, our time spent arguing with build tools and perfecting development environments has decreased substantially.

Incentivized

• Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
• The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

Incentivized