Stellar product!
February 28, 2013
Stellar product!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction
Pros
- Kissmetrics has a fantastic dashboard where you can see all relevant metrics immediately after login.
- Kissmetrics was extremely easy to implement in our site and it works across different platforms.
- After the initial setup, managing and creating new events to track is super simple.
- You can monitor live usage. This feature allows you to monitor user interactions as they are happening and as events you are tracking are triggered. You can see exactly what users are doing real time, which is really a very cool feature. At the time, this kind of realtime monitoring was not possible with Google Analytics.
Cons
- Live usage UI can be improved a lot. although this was definitely a very cool feature, it was somewhat marred by a poor and confusing UI. It shows a stream of actions events being triggered, but it's a bit difficult to figure out how to actually use this stream of data. For example, it;s very difficult to follow a single user. This feature needs a much more intuitive visual design for it to be truly useful as well as just cool.
- We are a media property that depends on advertising, our ROI is directly linked to engagement, which is improved thanks to the analytics tools we use with Kissmetrics.
Product Usage
3 - Product Development and Management
1 - One developer is in charge of setting up the events in the system and in our platform.
- We use kissmetrics to improve our product by tracking how users engage with our app, what features they use the most
Evaluation and Selection
Google Analytics
Mixpanel.
KISSmetrics has higher brand awareness than Mixpanel and I was certainly more familiar with it. However, I signed up for the free trial version of both KISSmetrics and Mixpanel with a view to comparing. Both vendors sent me technical instructions for set-up. I sent these documents to our technical lead and he came back and said that he intended to deploy them both, but that he had, in fact, already deployed KISSmetrics. I was pretty surprised that he had been able to get it up and running in under an hour. I immediately went in and took a look. My first response was that I loved the User Interface. I played around with it a bit, and based on that experience (and the fact that the price was right) decided that we would go with it. I never even really looked at Mixpanel.
KISSmetrics has higher brand awareness than Mixpanel and I was certainly more familiar with it. However, I signed up for the free trial version of both KISSmetrics and Mixpanel with a view to comparing. Both vendors sent me technical instructions for set-up. I sent these documents to our technical lead and he came back and said that he intended to deploy them both, but that he had, in fact, already deployed KISSmetrics. I was pretty surprised that he had been able to get it up and running in under an hour. I immediately went in and took a look. My first response was that I loved the User Interface. I played around with it a bit, and based on that experience (and the fact that the price was right) decided that we would go with it. I never even really looked at Mixpanel.
Implementation
- Implemented in-house
Training
- Online training
Configuration
Kissmetrics tracks events and you need to setup each event separately in order to track them properly.
Support
Usability
Reliability
Integration
- No
I don't know if there are any integrations available nor needed.
Comments
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