I personally vetted and researched different analytics platforms two years ago. I realized that I had no idea if our blog content or social content was delivering top of the funnel leads and most importantly demos. After careful research and testing, I found that Kissmetrics is able to answer these questions and more! Currently, Kissmetrics is utilized by the marketing team, executive team and member success--with other departments researching the best way they can also use the data that Kissmetrics provides!
It would be hard to list all the ways we currently use Kissmetrics and how it has revolutionized our marketing efforts--but a small taste of what we the platform for is:
- Tracking leads and demos from content and social media (this works perfect and has allowed us to nimbly change content strategies and social posts to hit on topics that provide the best return.
- Tracking how event leads interact with our website after an event (this is something that I came up with and surprised even our Kissmetrics account rep).
- Track account-based marketing leads and sees if our offline efforts get them to our website.
- Track website popup performance.
And TONS more! We can't imagine starting any campaign without Kissmetrics now--it is what essential to our marketing efforts!