What users are saying about
85 Ratings
85 Ratings
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Score 8 out of 101

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Likelihood to Recommend

Kissmetrics

Kissmetric is well suited for people that feel that they are not seeing the right kind of data from Google Analytics. If you have ever looked a Google Analytics report and said "I wish I knew what the 10 people that read this case study did before, after and even a week from now on my website", then Kissmetrics is for you and will help you answer those questions.On the other hand--if you have no technical expertise or knowledge of viewing data, then Kissmetrics may prove a bit difficult for you to set up and manage.
Aaron Treguboff profile photo

Pros

  • The URL API, when combined with reports and people search, is very powerful. It allows you to create and track a virtually unlimited number of cohorts using property and event tracking.
  • Live view is fantastic for a bird's eye view of what's going on with your users in real-time. We use this often to test our funnels and make sure things are indeed tracking, and that it's set up in a way that is actually helpful to us.
  • Kissmetrics support is bar none– they're friendly and speak in terms that even the most novice of users can follow.
  • Click-to-track makes it virtually fool-proof to specify events and actions to track, without having to figure out any complicated coding.
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Cons

  • High learning curve: it's not immediately straightforward how to implement for your specific use case.
  • Reports are limited in number of fields you can include (although this has improved).
  • Dashboard has a limited timeframe.
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Likelihood to Renew

Kissmetrics7.4
Based on 27 answers
I feel we are still in the growth phase for our brand and it's helpful to see where we can make further efficiencies around the data that is collected around our consumers
Angela Estelle Wells, MBA profile photo

Usability

Kissmetrics7.1
Based on 6 answers
Funnel analytics reporting is generally quite good. The drag-and-drop functionality is great and it's easy to use. I would rate this a 7 or so. The problem is the home page or dashboard. This consists of a bunch of boxes with numbers in them and is very weak on visual design. It's quite confusing to look at and doesn't give an instant visual picture as to what is happening. It seems as though this was not given very much thought by the team. The Google Analytics dashboard is very much stronger in terms of visual design.
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Reliability and Availability

Kissmetrics8.3
Based on 6 answers
We have seen no downtime yet
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Performance

Kissmetrics8.5
Based on 6 answers
We have had no problems yet, though we are currently sending very small amounts of data
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Support

Kissmetrics9.0
Based on 9 answers
Everytime that I've needed or contacted support, I've received a quick response and timely help! There was even a major issue we had with connecting Unbounce into Kissmetrics. They brought in multiple people and worked with us for hours to make sure we could figure out the issue and get everything running! I have no complaints about the support team!
Aaron Treguboff profile photo

In-Person Training

Kissmetrics9.1
Based on 1 answer
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
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Online Training

Kissmetrics8.6
Based on 3 answers
I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc.This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
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Implementation

Kissmetrics7.3
Based on 7 answers
You need to do a good analysis of the things you want to start tracking. Not something you do overnight, and involves several persons in the organization. Get product development, marketing and sales on the table and you got a better view on what things you should be tracking to improve all departments
Joris Brabants profile photo

Alternatives Considered

Abhishek Agarwal profile photo

Return on Investment

  • Better tracking of online marketing
Luke Panza profile photo

Pricing Details

Kissmetrics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$1,500*
1.  per installation
Kissmetrics Editions & Modules
Kissmetrics
Edition
Growth
$5001
Power
$8501
Enterprise
Custom1
1. Monthly Tracked People
Additional Pricing Details
What are Monthly Tracked People? Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics. Monthly Tracked People can be anonymous or identified.