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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Forms

    Score8.5 out of 10
    N/AGoogle Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A

    Usabilla (discontinued)

    Score5.6 out of 10
    N/AUsabilla was a web and app survey tool, developed by the Amsterdam company of the same name, and acquired by SurveyMonkey in March of 2019. The product is no longer available.

    $49

    per month

    Pricing
    Google FormsUsabilla (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google FormsUsabilla (discontinued)
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Google FormsUsabilla (discontinued)
    Considered Both Products
    Google
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    64 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    65 Answers
    No answers on this topic
    Happy with the feature set
    92%
    Happy with the feature set
    60 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    42 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    48 Answers
    No answers on this topic
    Features
    Google FormsUsabilla (discontinued)
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Google Forms and Usabilla (discontinued)
    Feature
    Google Forms
    6.7
    123 Ratings
    18% below category average
    Usabilla (discontinued)
    8.0
    4 Ratings
    0% below category average
    Survey templates7.7114 Ratings10.03 Ratings
    Themes6.2112 Ratings6.04 Ratings
    Custom logo/branding6.1100 Ratings7.94 Ratings
    Survey Content
    Comparison of Survey Content features of Google Forms and Usabilla (discontinued)
    Feature
    Google Forms
    8.0
    121 Ratings
    6% below category average
    Usabilla (discontinued)
    8.6
    4 Ratings
    1% above category average
    Changes to live survey8.9115 Ratings7.94 Ratings
    Question design help7.398 Ratings10.03 Ratings
    Multiple question types7.9120 Ratings7.94 Ratings
    Survey Logic
    Comparison of Survey Logic features of Google Forms and Usabilla (discontinued)
    Feature
    Google Forms
    7.0
    110 Ratings
    18% below category average
    Usabilla (discontinued)
    6.9
    4 Ratings
    19% below category average
    Survey logic flexibility7.0110 Ratings6.94 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Google Forms and Usabilla (discontinued)
    Feature
    Google Forms
    8.4
    122 Ratings
    3% above category average
    Usabilla (discontinued)
    5.8
    4 Ratings
    33% below category average
    Response tracking8.3120 Ratings7.03 Ratings
    Data export8.1116 Ratings5.54 Ratings
    Standard reports7.9113 Ratings5.54 Ratings
    Custom reports9.286 Ratings5.52 Ratings
    Analytics8.594 Ratings5.54 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Google Forms and Usabilla (discontinued)
    Feature
    Google Forms
    7.9
    116 Ratings
    9% below category average
    Usabilla (discontinued)
    7.4
    4 Ratings
    16% below category average
    Access controls7.8113 Ratings7.44 Ratings
    Compliance7.990 Ratings7.44 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Google Forms and Usabilla (discontinued)
    Feature
    Google Forms
    7.7
    90 Ratings
    5% below category average
    Usabilla (discontinued)
    8.4
    2 Ratings
    4% above category average
    Vendor-offered crowdsourcing7.842 Ratings10.01 Ratings
    Respondent restrictions7.588 Ratings6.92 Ratings
    Best Alternatives
    Google FormsUsabilla (discontinued)
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    QuestionPro
    Score9.2 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google FormsUsabilla (discontinued)
    Likelihood to Recommend
    9.3
    (127 ratings)
    2.1
    (5 ratings)
    Likelihood to Renew
    7.0
    (4 ratings)
    -
    (0 ratings)
    Usability
    8.6
    (67 ratings)
    2.1
    (3 ratings)
    Availability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (49 ratings)
    1.9
    (4 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    4.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google FormsUsabilla (discontinued)
    Likelihood to Recommend
    Google
    Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
    Incentivized
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    Discontinued Products
    If we could select 0/10 we would... We would not recommend anyone using this product as it excludes a very important user group, disabled users. If you use this product you will be failing ADA and WCAG 2.1 (EU Directive for public sector websites and mobile apps). In my opinion, you will be vulnerable to lawsuits.
    Read full review
    Pros
    Google
    • Live results: When a user completes the form the results are added instantly.
    • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
    • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
    • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
    Incentivized
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    Discontinued Products
    • Continuous feedback such as CSAT or NPS score.
    • Monitors feedback trends on recurring surveys through analytics dashboard.
    • In context, in the moment data rather than during a follow up survey.
    Incentivized
    Read full review
    Cons
    Google
    • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
    • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
    Incentivized
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    Discontinued Products
    • Styling and positioning of the 'Feedback' button could be improved with more options provided. Right now it seems very basic.
    • Triggered surveys and popups would also benefit for more styling and control over how the survey is presented to users. Sometimes it can be hard to match your brand to the out-of-box options available. I've seen more flexible versions of this in other providers.
    • Notifications of negative feedback (delivered via email) could be improved. We like to try and take immediate action and the notifications haven't always made this possible. I'd also like to see more notification options added to triggered campaigns and surveys.
    Incentivized
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    Likelihood to Renew
    Google
    I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
    Incentivized
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    Discontinued Products
    No answers on this topic
    Usability
    Google
    Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
    Incentivized
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    Discontinued Products
    The interface to configure the questionary is quite easy to use. It helps to give autonomy to marketing teams. Once the initial setup is made (integrating a basic javascript code on your website), you can easily deploy any questionary on any page of your website. Usabilla is a very flexible tool overall.
    Incentivized
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    Reliability and Availability
    Google
    In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
    Incentivized
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    Discontinued Products
    No answers on this topic
    Performance
    Google
    One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
    Incentivized
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    Discontinued Products
    No answers on this topic
    Support Rating
    Google
    We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
    Incentivized
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    Discontinued Products
    If we could select 0/10 we would... If Usabilla were to fix their accessibility issues we would consider keeping our subscription to them, but as it stands this does not seem possible as Usabilla does not seem interested in making the platform accessible.
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    Implementation Rating
    Google
    Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
    Incentivized
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    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Google
    Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
    Incentivized
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    Discontinued Products
    I have Hotjar, Sprig, and Usabilla in my workplace. Usabilla unfortunately has the most limited feature set of the 3 options. The difficulty of administering a Usabilla survey on mobile is a big blocker for my projects. Sprig and Hotjar both allow mobile and allow video recordings (either of a user's screen or a user's webcam for impromptu interviews).
    Incentivized
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    Scalability
    Google
    GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
    Incentivized
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    Discontinued Products
    No answers on this topic
    Return on Investment
    Google
    • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
    • Ability to create surveys on demand and quickly, saving time and energy
    • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
    Incentivized
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    Discontinued Products
    • Positive - gave us more insight into our user's journey post purchase.
    • Positive - let us know what problems our users were having with our account portal through moment of truth surveys.
    • Positive - gave us numbers to show to leadership that quantified the digital customer experience.
    Incentivized
    Read full review
    ScreenShots