Google Gemini vs. Terminus ABM Platform

Gemini is fantastic for receiving quick answers to questions where accuracy is not paramount. It is great for brainstorming ideas. It is also fantastic for analysing large swathes of unformatted data and finding correlations. Gemini can also transcribe handwriting and audio files making it excellent for formative assessment. It can also now create Google Slides which is great for lesson planning. Gemini is only as good as the prompts you provide it with though so you must remember to be exact with your prompts to get the best outputs.

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Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

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• The new image editing functionality surprised me
• In general, file loading is better than in other AI programs
• I think it's somewhat faster than other AI programs, or at least that's the impression it usually gives
• Features like canvas and deep research are very interesting

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• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

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• Faces in generated images can be kind of scary looking, deformed.
• When asking for specific text in an image, it often generates funky randomly spelled text instead.
• Tried a bulk image search with uploaded png files to find the same images online and the links it provided were 404 errors instead.

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• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

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Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

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It's standard usability interface - no problems or challenges using it. I do prefer Claude still because of the different options/modes you can toggle on and off. I don't think Gemini has those options. It's a great daily companion for quick problem solving but not great for larger projects or conversations

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Gemini seems very simple to use, veyr similar to ChatGPT, I wish they did have a capability such as ChatGPT projects one, so one can separate topics easily, it's very customizable, where I believe it defeats the others is that, is already very simple to use all of Google ecosystem, such as Drive, docs, sheets and else

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Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.

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• Free way to gain another team member
• Helps me be more efficient and overcome blocks in my workflow
• Speeds up my ability to update our website's calendar by easily double if not more
• Allows me to dabble in areas that I have no expertise in such as coding

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• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting