Google PageSpeed Insights vs. Serpstat

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google PageSpeed Insights
Score 9.9 out of 10
N/A
Google PageSpeed Insights is a search engine optimization software solution offered by Google.N/A
Serpstat
Score 9.3 out of 10
Small Businesses (1-50 employees)
Serpstat is a platform to manage online visibility. It is for companies that are interested in ranking and business online presence. Serpstat offers 50+ tools for: • Competitor Intelligence. Identifies market players to analyze • Content Marketing. Locates high-quality and ranking content • Full cycle SEO Management. Tools to improve Google rankings • Market Intelligence and Analytics. To explore a business's niche and world best practices used by market leaders •…
$59
per month
Pricing
Google PageSpeed InsightsSerpstat
Editions & Modules
No answers on this topic
Individual
$59
per month
Team
$119
per month
Agency
$479
per month
Offerings
Pricing Offerings
Google PageSpeed InsightsSerpstat
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$59 per user
Additional DetailsEach plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers.
More Pricing Information
Community Pulse
Google PageSpeed InsightsSerpstat
Top Pros
Top Cons
Features
Google PageSpeed InsightsSerpstat
SEO
Comparison of SEO features of Product A and Product B
Google PageSpeed Insights
7.5
5 Ratings
3% below category average
Serpstat
9.5
14 Ratings
20% above category average
Keyword analysis6.01 Ratings9.814 Ratings
Page grader7.34 Ratings9.310 Ratings
Competitive analysis5.02 Ratings9.514 Ratings
Site audit / diagnostics9.95 Ratings9.814 Ratings
Site recommendations9.95 Ratings9.57 Ratings
Task management6.62 Ratings9.33 Ratings
Backlink management00 Ratings9.213 Ratings
SERP ranking tracking00 Ratings9.214 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Google PageSpeed Insights
6.3
5 Ratings
19% below category average
Serpstat
9.4
13 Ratings
21% above category average
Local SEO5.01 Ratings9.111 Ratings
Social SEO5.01 Ratings9.57 Ratings
Mobile SEO9.95 Ratings9.54 Ratings
Global SEO5.43 Ratings9.713 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Google PageSpeed Insights
8.6
3 Ratings
2% above category average
Serpstat
10.0
12 Ratings
17% above category average
Multi-domain support9.12 Ratings10.012 Ratings
Integration with web analytics tools8.01 Ratings10.07 Ratings
Best Alternatives
Google PageSpeed InsightsSerpstat
Small Businesses
Nozzle
Nozzle
Score 9.8 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google PageSpeed InsightsSerpstat
Likelihood to Recommend
10.0
(5 ratings)
9.6
(14 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
10.0
(1 ratings)
10.0
(1 ratings)
Support Rating
1.0
(1 ratings)
10.0
(2 ratings)
User Testimonials
Google PageSpeed InsightsSerpstat
Likelihood to Recommend
Google
If you notice your site is taking a long time to load, then you should first use PageSpeed Insights to see what can quickly be optimized (also check your file sizes, hosting server, NGINX and other common sources of slow speed, too.) And, if you've notice gradually fewer Organic Search visits, PageSpeed Insights might be able to help. As Google is reducing the prevalence of slow sites, you could be losing traffic. Speed up your page load times by finding what is blocking renders, slowing down contentful paints, and other critical page speed signals.
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Serpstat.com
If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
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Pros
Google
  • Measure page loading time
  • Compared loading times against Google's benchmarks
  • Identifies opportunities for web page performance improvements
  • Identifies sub-optimal web page attributes that slow down page loading
  • Compare performance on mobile and desktop devices easily
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Serpstat.com
  • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
  • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
  • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
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Cons
Google
  • The suggestions for improvement can be technical for non-developers.
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Serpstat.com
  • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
  • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
  • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
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Likelihood to Renew
Google
No answers on this topic
Serpstat.com
I am very happy with the program and their services.
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Usability
Google
It's a free, easy to use tool
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Serpstat.com
It is pretty easy to use as an SEO tool as I've used a few others prior
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Support Rating
Google
There is no support from Google for the tool.
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Serpstat.com
I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
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Alternatives Considered
Google
I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better understand what can be done to improve your grade.
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Serpstat.com
I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
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Return on Investment
Google
  • Faster loading site, give results faster to visitors
  • Buyers can get to the end of the buying cycle faster
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Serpstat.com
  • We had a positive ROI with Serpstat in under a month. The time it saved us with website audits and the ability to cancel other monthly subscriptions, and redundant SEO tools, was a huge positive for us.
  • We save dozens of hours a month with SEO research by being able to use a single app for the majority of our SEO work where we used to have to jump back and forth between several different tools.
  • We've been able to offer prospective clients a free website audit as a lead-in for our marketing services. Serpstat has made it fast, easy and inexpensive to offer this valuable service.
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ScreenShots

Serpstat Screenshots

Screenshot of Research of SERP with advanced analyticsScreenshot of Sersptat stores all top 100 search results for tracked keywords foreverScreenshot of Visibility and keyword trends are visible with SerpstatScreenshot of Unique Page vs. Page comparison in organic and paid keywordsScreenshot of Sersptat Overview