TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Tag Manager

    Score9.5 out of 10
    N/AFrom Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps. It is a free option, vs. the company's enterprise-tier Google Tag Manager 360.

    $0

    IBM Video Streaming

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    IBM Video Streaming solutions are used to stream virtual events, executive town halls, video marketing product launches, and 24-hour streaming channels. According to IBM, the solution is built for privacy, reliability and scale, to optimize video quality, and powered by IBM Watson AI for video search and automated closed captioning. IBM Enterprise Video Streaming can power security-rich video communications ranging from employee town halls, to…

    $137

    per month 100 viewer hours

    Pricing
    Google Tag ManagerIBM Video Streaming
    Editions & Modules
    No answers on this topic
    Silver
    $137
    per month 100 viewer hours
    Gold
    $688
    per month 2,000 viewer hours
    Platinum
    $1380
    per month 5,000 viewer hours
    Offerings
    Pricing Offerings
    Google Tag ManagerIBM Video Streaming
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Video Streaming edition is available for purchase via credit card online (or via IBM salesperson if needs exceed those outlined in the online plans). Enterprise Video Streaming edition must be purchased from an IBM salesperson.
    More Pricing Information
    Community Pulse
    Google Tag ManagerIBM Video Streaming
    Considered Both Products
    Google
    No answer on this topic
    IBM
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    14 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    14 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    15 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    No answers on this topic
    Implementation went as expected
    93%
    Implementation went as expected
    13 Answers
    No answers on this topic
    Features
    Google Tag ManagerIBM Video Streaming
    Security
    Comparison of Security features of Google Tag Manager and IBM Video Streaming
    Feature
    Google Tag Manager
    8.9
    58 Ratings
    5% above category average
    IBM Video Streaming
    -
    Ratings
    Role-based user permissions8.958 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of Google Tag Manager and IBM Video Streaming
    Feature
    Google Tag Manager
    8.8
    68 Ratings
    8% above category average
    IBM Video Streaming
    -
    Ratings
    Tag library9.263 Ratings00 Ratings
    Tag variable mapping8.955 Ratings00 Ratings
    Ease of writing custom tags7.367 Ratings00 Ratings
    Rules-driven tag execution8.162 Ratings00 Ratings
    Tag performance monitoring10.056 Ratings00 Ratings
    Page load times8.849 Ratings00 Ratings
    Mobile app tagging9.334 Ratings00 Ratings
    Library of JavaScript extensions8.838 Ratings00 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of Google Tag Manager and IBM Video Streaming
    Feature
    Google Tag Manager
    7.6
    69 Ratings
    7% below category average
    IBM Video Streaming
    -
    Ratings
    Event tracking8.666 Ratings00 Ratings
    Mobile event tracking9.447 Ratings00 Ratings
    Data distribution management8.841 Ratings00 Ratings
    Universal data layer8.358 Ratings00 Ratings
    Automated error checking3.045 Ratings00 Ratings
    Best Alternatives
    Google Tag ManagerIBM Video Streaming
    Small Businesses
    Adobe Experience Platform Launch
    Score8.4 out of 10
    Brightcove
    Score8.3 out of 10
    Medium-sized Companies
    Adobe Experience Platform Launch
    Score8.4 out of 10
    Brightcove
    Score8.3 out of 10
    Enterprises
    Adobe Dynamic Tag Management (discontinued)
    Score10 out of 10
    Brightcove
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Tag ManagerIBM Video Streaming
    Likelihood to Recommend
    9.7
    (73 ratings)
    7.1
    (128 ratings)
    Likelihood to Renew
    7.0
    (7 ratings)
    8.9
    (8 ratings)
    Usability
    7.1
    (18 ratings)
    8.9
    (62 ratings)
    Availability
    9.1
    (1 ratings)
    9.0
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.3
    (3 ratings)
    Support Rating
    2.0
    (12 ratings)
    9.0
    (9 ratings)
    Online Training
    7.3
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.8
    (2 ratings)
    8.1
    (60 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    8.1
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.1
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    7.6
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.6
    (3 ratings)
    User Testimonials
    Google Tag ManagerIBM Video Streaming
    Likelihood to Recommend
    Google
    I have found Google Tag Manager as the go to solution for managing all of your event and conversion tags for your website. Not only does it make it easy to manage all of your tags in the one place, it is fairly intuitive to use and there is plenty of videos and help documentation online to help set up what ever you need. No scenarios come to mind at the moment on where it is less appropriate to use.
    Incentivized
    Read full review
    IBM
    Very limited customization features. Permissions are a mess too if you want to have people assigned as chat moderators for events for instance, but dont want them access to the admin panel. The quality of the broadcast and live captions work well, but they charge extra for live captions. For operating a video on demand site, the design of the page is really poor and limited on customization. Been a user for years and seen almost no new innovation on the platform which has been disappointing. The metrics are a mess on the user panels too. They do provide an api link for your external metrics and/or data dumps for using something like tableau, but that features not really something to write home about and a rather basic offering. This is an expensive platform with limited options and an outdated style unfortunately. We have been getting by for our uses but there's nothing really keeping us with IBM if another platform offering came around
    Read full review
    Pros
    Google
    • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
    • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
    • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
    • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
    Incentivized
    Read full review
    IBM
    • IBM Video Streaming allows for the integration of interactive elements into video content, such as quizzes, polls, and live Q&A sessions. This can make learning more engaging for young students by making it interactive and fun, thus increasing their attention and participation.
    • Teachers in a K-5 setting can access and share professional development materials and teaching resources through the platform. This can help them stay updated on the best practices for early childhood education, innovative teaching methods, and subject-specific strategies, ultimately benefiting their students.
    • IBM Video Streaming provides the capability for teachers to create a library of on-demand educational videos. This is particularly useful for young learners who may need to revisit concepts multiple times to fully understand them. It also supports differentiated learning by allowing students to learn at their own pace.
    • Young students often benefit from visual aids in their learning process. IBM Video Streaming can deliver high-quality video content that includes animations, demonstrations, and visual explanations of concepts. This can be particularly effective in subjects like science, math, and reading, where visualizations can enhance understanding.
    Incentivized
    Read full review
    Cons
    Google
    • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
    • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
    Incentivized
    Read full review
    IBM
    • Occasionally, we experience a form of static that lasts for about 1 to 2 minutes. It appears in the live stream and in the auto-recorded file, but not in the live worship assembly. It occurs roughly 1 in every 4 hours of webcast time. I wish there was a way to trace the source of that recurring static. The diagnostic tools could be more robust.
    • It would be nice if the chat room allowed a user photo/avatar for each user to personalize that a little more.
    • I have wished for a way that an admin could use a “laser pointer” on the video window to point out something on the feed that other live viewers could see.
    • It would be wonderful to have a mini-tutorial for viewers who are not technically savvy that would inform them of how to get to the site and explain how they can use the software. For example, how they can see and type in the chat room, how to maximize the screen and make it smaller. Some of our viewers are in nursing homes or otherwise limited in capability to learn to use this on their own.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    I haven't found another option for us to use especially one that is free. Down the road we may go a different route but for now GTM is a good option and does what we need it to do. It'd be nice to get more support or more integrations but with the free version there's only so much one can expect to get I suppose.
    Incentivized
    Read full review
    IBM
    Our organization depends heavily on this streaming service. Now that we have the option of allowing our clients to attend meetings virtually, we can never retract that option as so many of our clients love the flexibility. Also, we have no complaints with the service itself. It is reliable and dependable and any issues we have encountered have never been to blame on the service but rather our lack of knowledge of it or needing to update our embed code
    Incentivized
    Read full review
    Usability
    Google
    No difficult obstacle to overcome but Google Tag Manager can still be difficult for many users to deploy. Sure the basic HTML script can be deployed quite easily, but when you start to require triggers, variables, etc, it can be a little daunting.
    Incentivized
    Read full review
    IBM
    The user interface is pretty straightforward, but simply needs optimization. (Please hire a seasoned UX person to fix it.) However, all of the key features are there and understandable. It's a great platform overall, a bit expensive, and could use some more options for its viewing experience, and a better "smart" embedding window for mobile applications.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    No answers on this topic
    IBM
    Absolutely. We have never had an outage problem or any application errors that I have been privy to. We are duly notified generally in advance of outages or updates
    Incentivized
    Read full review
    Performance
    Google
    No answers on this topic
    IBM
    As we use it now, we are satisfied with the streaming performance. I cannot speak to integration yet as we have yet to engage in that but have plans to in the future
    Incentivized
    Read full review
    Support Rating
    Google
    GTM does not provide support. This is one of GTM's biggest issues but it's due to the level of customization for each website. If your team thinks they would heavily rely on the need for a support staff it is probably better to invest in a paid service with a team that can support your needs.
    Incentivized
    Read full review
    IBM
    We funded 'white glove' service as our timelines were tight and our needs were well-defined. Tier 1 and Tier 2 support were able to help us get up and running in shorter order than we would have on our own. Documentation on the eCDN product had gaps, increasing the time to resolve and created concerns about success.
    Incentivized
    Read full review
    Online Training
    Google
    I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
    Read full review
    IBM
    No answers on this topic
    Implementation Rating
    Google
    Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
    Incentivized
    Read full review
    IBM
    Ustream is easy to implement. It takes any stream we have thrown its way and distributed it quickly and with quality. When talking to others that are pursuing live stream implementations, I often remind them that the technology used to distribute your live stream is less important than the quality of the content you are distributing. Taking care to use the right camera equipment, the proper encoder, and quality sound gear will result in a high-quality stream that will allow the strength of the Ustream CDN to shine.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
    Incentivized
    Read full review
    IBM
    Vimeo offers better tools for on-demand like chapters and marketing tools. But their live options are limited to event durations. YouTube can stream for longer durations but IBM 24/7 stream has been much more reliable and easy to use.
    Incentivized
    Read full review
    Scalability
    Google
    No answers on this topic
    IBM
    IBM global network.
    Incentivized
    Read full review
    Return on Investment
    Google
    • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
    • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
    Incentivized
    Read full review
    IBM
    • Our ROI is measured by the provision of ministry and satisfaction of our congregation. We are extremely pleased with our USTREAM and feel that it is a valuable asset to our church.
    Incentivized
    Read full review
    ScreenShots

    IBM Video Streaming Screenshots

    Screenshot of the viewer's portal experience (channel page).Screenshot of how the automatically generated closed captions can be edited if necessary.Screenshot of the Analytics Console.Screenshot of the Watson Media CMSScreenshot of the viewer's portal experience (channel page).