What users are saying about
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Top Rated
170 Ratings
21 Ratings

Google Tag Manager

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Top Rated
170 Ratings
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Score 9 out of 100
21 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

Google Tag Manager

If you have a marketing department that wants to be agile and measure valuable goals for your company, then GTM is the way to go.You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing tools if needed in minutes and send events to multiple platforms. This has huge value for your company if you think about it: measuring your efforts quickly and changing course if it is not working can save tons of money. I believe almost anyone who has a site on the internet can benefit from it because of how much time it saves (considering it's even free!).Just beware: GTM opens the door so you can add any piece of code you want. Someone without much experience can overload the site or affect site speed
Santiago Valdés | TrustRadius Reviewer

Zoho SalesIQ

Very good at visitor tracking and strongly recommend it if you are using other Zoho products like CRM. If we weren't using CRM, I'm not sure if it would have the same appeal to us. The ability to monitor and interact with CRM contacts through their all their touch points with your site is excellent and very important. I find the notifications inconsistent and do sometimes miss chats.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Security

Google Tag Manager
8.9
Zoho SalesIQ
Role-based user permissions
Google Tag Manager
8.9
Zoho SalesIQ

Tag Management

Google Tag Manager
7.8
Zoho SalesIQ
Tag library
Google Tag Manager
8.6
Zoho SalesIQ
Tag variable mapping
Google Tag Manager
8.5
Zoho SalesIQ
Ease of writing custom tags
Google Tag Manager
7.6
Zoho SalesIQ
Rules-driven tag execution
Google Tag Manager
8.3
Zoho SalesIQ
Tag performance monitoring
Google Tag Manager
7.7
Zoho SalesIQ
Improved page load times
Google Tag Manager
7.4
Zoho SalesIQ
Mobile app tagging
Google Tag Manager
7.2
Zoho SalesIQ
Library of JavaScript extensions
Google Tag Manager
7.4
Zoho SalesIQ

Data Management & Integrity

Google Tag Manager
8.5
Zoho SalesIQ
Event tracking
Google Tag Manager
9.6
Zoho SalesIQ
Mobile event tracking
Google Tag Manager
8.7
Zoho SalesIQ
Data distribution management
Google Tag Manager
8.1
Zoho SalesIQ
Universal data layer
Google Tag Manager
8.8
Zoho SalesIQ
Automated error checking
Google Tag Manager
7.1
Zoho SalesIQ

Pros

Google Tag Manager

  • Code injection is simplified with Tag Manager. Facebook Pixel, Google Analytics, Marketo Munchkin, HubSpot tracking, Hotjar, CallRail, the list goes on. One stop, no constantly bugging the devs to install new code.
  • Need to track onsite events? Build a single listener or trigger, and apply that trigger to countless different applications. A user form fill can trigger an AdWords and Facebook conversion, tag a Hotjar recording, signal deployment of a pop-up or just about anything else javascript-driven.
  • GTM is basically coding light. For non-developers who might be terrified of GitHub, it makes features like version control, forking/branches and draft / deploy mode approachable.
J.P. VanderLinden | TrustRadius Reviewer

Zoho SalesIQ

  • Synchronizing with CRM
  • Automation
  • Customization based on customer behaviour
  • Visibility of customers on the site and their actions
Srikanth Acharya | TrustRadius Reviewer

Cons

Google Tag Manager

  • There is no real tutorial for GTM, and the one that exists in google analytics academy is very basic. Google should create a library or a document that specifies how to use each of the elements available in GTM. Earlier today I was trying to use a feature for a GA tag that I've never used before, but couldn't find any information about it.
  • They are not great at integrating with Facebook. FB is one of the most popular platforms for advertising, they should have created a specific Facebook tag by now to help marketer with their tracking.
  • It's hard to connect several actions taken by the same person in 1 tag. For example, there is no easy way of tagging a multiple step action. Each tag will fire individually on each action instead of firing on conditions.
Anonymous | TrustRadius Reviewer

Zoho SalesIQ

  • Improve the mobile app. Make it more similar to the portal but flexible to navigate.
  • Automatic leads (or actions). When a visitor meets some conditions, open a window requesting a name and email (and/or additional information).
  • Visit goals. When a visitor is the X visitor of this place today (for the month). Something like that could be cool.
Alexis Correa | TrustRadius Reviewer

Likelihood to Renew

Google Tag Manager

Google Tag Manager 10.0
Based on 6 answers
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
Anonymous | TrustRadius Reviewer

Zoho SalesIQ

No score
No answers yet
No answers on this topic

Usability

Google Tag Manager

Google Tag Manager 9.9
Based on 3 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
Anonymous | TrustRadius Reviewer

Zoho SalesIQ

No score
No answers yet
No answers on this topic

Support Rating

Google Tag Manager

Google Tag Manager 9.1
Based on 1 answer
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel | TrustRadius Reviewer

Zoho SalesIQ

No score
No answers yet
No answers on this topic

Online Training

Google Tag Manager

Google Tag Manager 7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel | TrustRadius Reviewer

Zoho SalesIQ

No score
No answers yet
No answers on this topic

Implementation Rating

Google Tag Manager

Google Tag Manager 9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey | TrustRadius Reviewer

Zoho SalesIQ

No score
No answers yet
No answers on this topic

Alternatives Considered

Google Tag Manager

We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
Ben Rubenstein | TrustRadius Reviewer

Zoho SalesIQ

We like Zoho SalesIQ better than the HubSpot live visitor tracking; it provides more information and is much more cost effective. I find Intercom.io to be a superior product and we use it on another one of our sites and actually have a noticeably higher interaction rate. However the integration with other Zoho products is a compelling aspect.
Anonymous | TrustRadius Reviewer

Return on Investment

Google Tag Manager

  • The google tag manager certainly generated an increase in the ROI of our clients, because, with the agility in the management of tags, it was possible to reduce the IT queue, and now the management of the tags happens to be done by the Marketing and media area itself.
  • Reduction of an IT staff
  • Saving time in organizing hundreds of tags in the backend and starting to use the GTM, everything was centralized in one place
Luiz Lai | TrustRadius Reviewer

Zoho SalesIQ

  • Definitely positive. I include it as part of a very good system that works for us as a company.
  • It's not expensive when included in the CRM plus package.
  • When synced with your database via the CRM it is a very good tool.
Lee Gardener | TrustRadius Reviewer

Pricing Details

Google Tag Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zoho SalesIQ

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Google Tag Manager
9.1
Zoho SalesIQ
8.5

Likelihood to Renew

Google Tag Manager
10.0
Zoho SalesIQ

Usability

Google Tag Manager
9.9
Zoho SalesIQ

Reliability and Availability

Google Tag Manager
9.1
Zoho SalesIQ

Support Rating

Google Tag Manager
9.1
Zoho SalesIQ

Online Training

Google Tag Manager
7.3
Zoho SalesIQ

Implementation Rating

Google Tag Manager
9.8
Zoho SalesIQ

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