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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Trends

    Score8.6 out of 10
    N/AGoogle Trends is a search engine optimization software solution offered by .N/A

    Rankinity

    Score9 out of 10
    N/ARankinity focuses on long-term promotion strategy, competitor tracking, and keyword tracking to measure Internet visibility.N/A
    Pricing
    Google TrendsRankinity
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google TrendsRankinity
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google TrendsRankinity
    Considered Both Products
    Google
    No answer on this topic
    Rankinity
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    12 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    12 Answers
    No answers on this topic
    Happy with the feature set
    92%
    Happy with the feature set
    12 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    10 Answers
    No answers on this topic
    Features
    Google TrendsRankinity
    SEO
    Comparison of SEO features of Google Trends and Rankinity
    Feature
    Google Trends
    6.0
    35 Ratings
    25% below category average
    Rankinity
    6.7
    1 Ratings
    14% below category average
    Keyword analysis8.533 Ratings6.01 Ratings
    Backlink management5.08 Ratings00 Ratings
    SERP ranking tracking5.013 Ratings8.01 Ratings
    Page grader5.09 Ratings00 Ratings
    Competitive analysis8.021 Ratings6.01 Ratings
    Site audit / diagnostics5.08 Ratings00 Ratings
    Site recommendations5.09 Ratings00 Ratings
    Task management6.24 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Trends and Rankinity
    Feature
    Google Trends
    6.3
    24 Ratings
    19% below category average
    Rankinity
    7.0
    1 Ratings
    8% below category average
    Local SEO6.021 Ratings7.01 Ratings
    Social SEO6.015 Ratings00 Ratings
    Mobile SEO6.016 Ratings00 Ratings
    Global SEO7.024 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Trends and Rankinity
    Feature
    Google Trends
    6.0
    11 Ratings
    33% below category average
    Rankinity
    9.0
    1 Ratings
    7% above category average
    Multi-domain support6.05 Ratings9.01 Ratings
    Integration with web analytics tools6.011 Ratings00 Ratings
    Best Alternatives
    Google TrendsRankinity
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.3 out of 10
    Yoast
    Score8.3 out of 10
    Enterprises
    Google Search Console
    Score9 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google TrendsRankinity
    Likelihood to Recommend
    8.5
    (35 ratings)
    9.0
    (1 ratings)
    Usability
    7.0
    (3 ratings)
    9.0
    (1 ratings)
    Support Rating
    6.4
    (6 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Google TrendsRankinity
    Likelihood to Recommend
    Google
    Google Trends is great for research and planning, to analyse keyword demand and associated costs. It really does help plan to capture consumer demand. It can be a little tricky to use, as the UX design isn't brilliant, so you'll need to learn how to navigate the website.
    Incentivized
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    Rankinity
    Rankinity is well-suited for agencies that provide SEO services for some clients. It's a great stepping stone tool while an agency scales it's services and builds a book of SEO clients since you pay per keyword check. The frequency of checks can be set for each client (project) so if services are performed monthly, you can set checks to happen at the beginning of the month
    Incentivized
    Read full review
    Pros
    Google
    • I love how Google Trends presents the popularity of a specific query by location. For example, my product may be more popular or more "searched" in a specific state or city. This helps a lot for direct mail campaigns or any sort of in-person marketing efforts like events or pop-ups. You could use the information from Google Trends to decide what locations will be more receptive of your product/industry or you could see where people have little to no interest and build a brand awareness campaign focusing on those areas.
    • Another great feature within Google Trends is that it shows "Related Queries", which are basically suggestions of better keywords or phrases to incorporate into your content. If you search for data on a keyword you're using that's too broad (your content won't stand out among other web pages) or too narrow (not many potential customers are searching that keyword or phrase), Google Trends will suggest a related keyword or phrase that is more appropriate or trending at the moment. You could go back and incorporate these phrases into your content so that it's more likely to be found on search engines.
    • Within the Google Trends "Related Topics" section, you can choose whether you want to see topics that are "Top" or "Rising". I like this feature because looking at a "Rising" topic can help you create content that's more likely to be seen - especially if you're a beginner. Most topics that are in the "Top" category can have thousands of web pages that you're competing against and you can feel like your content is drowning. But the topics in the "rising" category can be great for newer sites that haven't developed authority online yet. You can write on one of these topics and be one of the first sites to create content on that topic, which gives you a head start over other sites.
    • Google Trends "Categories" is also a great feature. If you don't have any content ideas for your website, you can easily find inspiration by selecting a category that's relevant to your industry. The top keywords or topics will come up and you can create content on those topics to increase your number of web visitors. For example, if you work in the fashion industry and you don't have content ideas, you can have Google Trends generate data for the "Beauty & Fitness" or "Shopping" categories to see what's trending. Google will tell you if a specific brand, person, or event is trending and you could write an article based on one of those trends. Since people are searching for that topic, your content will be seen. This is a great way to create timely content even if you're new to an industry or simply haven't kept up with it.
    Incentivized
    Read full review
    Rankinity
    • Pay Per Ranking Check
    • Track Keyword Rankings by Location
    • Keyword Groups and Weighting
    Incentivized
    Read full review
    Cons
    Google
    • It would be nice to have breadcrumbs available so that I can go backward in a particular search. One I click a topic and then click the related terms two or three times, I find that I'm so far down the rabbit hole that the "Back" button in my browser is a really inconvenient way to find my way back to a certain stage of my search. If there were breadcrumbs I could jump directly back to a particular stage and chase another rabbit from there.
    • It's easy to get lost searching in here for an extended period of time. I would be nice to be able to print a report of my whole session when I have finished.
    • It would be nice to have a Top Tends board of job searches or other information related to jobs that are currently popular Google searches.
    Incentivized
    Read full review
    Rankinity
    • Keyword grouping could be more intuitive
    • Historical data is not always easy to pull
    Incentivized
    Read full review
    Usability
    Google
    Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
    Incentivized
    Read full review
    Rankinity
    We've seen one major platform update (user interface overhaul). This has made the system much easier to use. There are some features that could still be improved like historical rankings but overall the system is good and aligns with the expectation for what you pay for it. Not a whole lot to complain about on the usability side of things
    Incentivized
    Read full review
    Support Rating
    Google
    I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
    Incentivized
    Read full review
    Rankinity
    No chat support, only email support. Whenever I've used their support system, I have received responses in 1-2 business days and the solution addressed my needs/concerns. I've really only had a couple of instances where I've needed to reach out to their support team since the system is pretty straight forward and easy to use.
    Incentivized
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    Alternatives Considered
    Google
    Google Trends is a great place to start in the content curation, content research, blog post writing, and resource page creation process. It is not, however, a place to do serious SEO optimization. Tools like Moz, or Analytics SEO would be a better place to go after you do initial research on Google Trends to dial in your keywords, and optimize content for search engines.
    Incentivized
    Read full review
    Rankinity
    Rankinity is simpler solution that's different than the all-in-one type solutions we've also used. A lot of it comes down to process and how service offerings are built for clients. We use Rankinity for clients where we're tracking a lot of keywords in a lot of different geographic areas because it's a more cost-effective solutions. But for larger clients, we typically rely on all-in-one solutions that offer more tools for SEO.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Google Trends has shown me when a keyword is no longer working for my website so that I can adjust the content accordingly.
    • It shows me seasonal differences so I can adjust my PPC budgets to be on pace with the trends.
    Incentivized
    Read full review
    Rankinity
    • Low-cost solution
    • Scalable as client list grows
    Incentivized
    Read full review
    ScreenShots