TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Trends

    Score8.6 out of 10
    N/AGoogle Trends is a search engine optimization software solution offered by .N/A

    SEOGadget for Excel

    Score8 out of 10
    N/ASEOGadget for Excel is a search engine optimization software solution offered by Builtvisible UK.N/A
    Pricing
    Google TrendsSEOGadget for Excel
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google TrendsSEOGadget for Excel
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google TrendsSEOGadget for Excel
    Considered Both Products
    Google
    No answer on this topic
    Builtvisible UK
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    12 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    12 Answers
    No answers on this topic
    Happy with the feature set
    92%
    Happy with the feature set
    12 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    10 Answers
    No answers on this topic
    Features
    Google TrendsSEOGadget for Excel
    SEO
    Comparison of SEO features of Google Trends and SEOGadget for Excel
    Feature
    Google Trends
    6.0
    35 Ratings
    25% below category average
    SEOGadget for Excel
    6.6
    1 Ratings
    15% below category average
    Keyword analysis8.533 Ratings7.01 Ratings
    Backlink management5.08 Ratings9.01 Ratings
    SERP ranking tracking5.013 Ratings6.01 Ratings
    Page grader5.09 Ratings7.01 Ratings
    Competitive analysis8.021 Ratings7.01 Ratings
    Site audit / diagnostics5.08 Ratings00 Ratings
    Site recommendations5.09 Ratings5.01 Ratings
    Task management6.24 Ratings5.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Trends and SEOGadget for Excel
    Feature
    Google Trends
    6.3
    24 Ratings
    19% below category average
    SEOGadget for Excel
    6.7
    1 Ratings
    13% below category average
    Local SEO6.021 Ratings7.01 Ratings
    Social SEO6.015 Ratings6.01 Ratings
    Mobile SEO6.016 Ratings00 Ratings
    Global SEO7.024 Ratings7.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Trends and SEOGadget for Excel
    Feature
    Google Trends
    6.0
    11 Ratings
    33% below category average
    SEOGadget for Excel
    8.0
    1 Ratings
    5% below category average
    Multi-domain support6.05 Ratings7.01 Ratings
    Integration with web analytics tools6.011 Ratings9.01 Ratings
    Best Alternatives
    Google TrendsSEOGadget for Excel
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Search Console
    Score9 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google TrendsSEOGadget for Excel
    Likelihood to Recommend
    8.5
    (35 ratings)
    7.0
    (1 ratings)
    Usability
    7.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    6.4
    (6 ratings)
    -
    (0 ratings)
    User Testimonials
    Google TrendsSEOGadget for Excel
    Likelihood to Recommend
    Google
    Google Trends is great for research and planning, to analyse keyword demand and associated costs. It really does help plan to capture consumer demand. It can be a little tricky to use, as the UX design isn't brilliant, so you'll need to learn how to navigate the website.
    Incentivized
    Read full review
    Builtvisible UK
    SEOGadget is ideal when using vendors like Moz and Majestic for analysis of your backlinks. It is not the tool to use if you need to gain more backlinks or want to increase your backlink. It can help you edit your backlink profile and understand where the links come from. It is probably ideal for in-house teams studying larger sites with lots of links and trying to understand their link partners, or an agency/freelancer that needs to import data from multiple sources to help clients with link profiles. It is not the tool to target new link opportunities, but with some ingenuity you could probably use it for this if you an access your competitor data. It's also good for anchor analysis which is something few teams really look into.
    Incentivized
    Read full review
    Pros
    Google
    • I love how Google Trends presents the popularity of a specific query by location. For example, my product may be more popular or more "searched" in a specific state or city. This helps a lot for direct mail campaigns or any sort of in-person marketing efforts like events or pop-ups. You could use the information from Google Trends to decide what locations will be more receptive of your product/industry or you could see where people have little to no interest and build a brand awareness campaign focusing on those areas.
    • Another great feature within Google Trends is that it shows "Related Queries", which are basically suggestions of better keywords or phrases to incorporate into your content. If you search for data on a keyword you're using that's too broad (your content won't stand out among other web pages) or too narrow (not many potential customers are searching that keyword or phrase), Google Trends will suggest a related keyword or phrase that is more appropriate or trending at the moment. You could go back and incorporate these phrases into your content so that it's more likely to be found on search engines.
    • Within the Google Trends "Related Topics" section, you can choose whether you want to see topics that are "Top" or "Rising". I like this feature because looking at a "Rising" topic can help you create content that's more likely to be seen - especially if you're a beginner. Most topics that are in the "Top" category can have thousands of web pages that you're competing against and you can feel like your content is drowning. But the topics in the "rising" category can be great for newer sites that haven't developed authority online yet. You can write on one of these topics and be one of the first sites to create content on that topic, which gives you a head start over other sites.
    • Google Trends "Categories" is also a great feature. If you don't have any content ideas for your website, you can easily find inspiration by selecting a category that's relevant to your industry. The top keywords or topics will come up and you can create content on those topics to increase your number of web visitors. For example, if you work in the fashion industry and you don't have content ideas, you can have Google Trends generate data for the "Beauty & Fitness" or "Shopping" categories to see what's trending. Google will tell you if a specific brand, person, or event is trending and you could write an article based on one of those trends. Since people are searching for that topic, your content will be seen. This is a great way to create timely content even if you're new to an industry or simply haven't kept up with it.
    Incentivized
    Read full review
    Builtvisible UK
    • Authentication is simple and requires no real in-depth knowledge
    • Importing of data into Excel saves time and saves us an extra step which is really important
    • Working with the data we need to see is much easier and faster
    • Collects multiple sources and saves time logging in
    • Data analysis is simple and straight forward
    Incentivized
    Read full review
    Cons
    Google
    • It would be nice to have breadcrumbs available so that I can go backward in a particular search. One I click a topic and then click the related terms two or three times, I find that I'm so far down the rabbit hole that the "Back" button in my browser is a really inconvenient way to find my way back to a certain stage of my search. If there were breadcrumbs I could jump directly back to a particular stage and chase another rabbit from there.
    • It's easy to get lost searching in here for an extended period of time. I would be nice to be able to print a report of my whole session when I have finished.
    • It would be nice to have a Top Tends board of job searches or other information related to jobs that are currently popular Google searches.
    Incentivized
    Read full review
    Builtvisible UK
    • More flexibility in creating tables would be easier, as not all tables were able to be created this might be user error in some cases
    • More data imports would be nice this could be more of a one-and-done package, right now it only imports links
    • Added functionality to analyze data would be nice
    Incentivized
    Read full review
    Usability
    Google
    Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
    Incentivized
    Read full review
    Builtvisible UK
    No answers on this topic
    Support Rating
    Google
    I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
    Incentivized
    Read full review
    Builtvisible UK
    No answers on this topic
    Alternatives Considered
    Google
    Google Trends is a great place to start in the content curation, content research, blog post writing, and resource page creation process. It is not, however, a place to do serious SEO optimization. Tools like Moz, or Analytics SEO would be a better place to go after you do initial research on Google Trends to dial in your keywords, and optimize content for search engines.
    Incentivized
    Read full review
    Builtvisible UK
    This includes more data and makes backlink analysis easier because you don't have to build sheets and tables from scratch. While it doesn't directly compare (it uses some of these services) it is better suited for the custom analysis of data and that is a big help when you do a lot of data manipulation. It's easier and more streamlined than Knime, and Knime does not allow you to import directly from Moz or Majestic so a step is saved here. It can't do as much as Knime but most of the things you want to do it can do, and you can do them faster.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Google Trends has shown me when a keyword is no longer working for my website so that I can adjust the content accordingly.
    • It shows me seasonal differences so I can adjust my PPC budgets to be on pace with the trends.
    Incentivized
    Read full review
    Builtvisible UK
    • It is hard to quantify this realistically but it does save time and that is big
    • Importing data is a time suck, so the only real advantage here is the ability to do two or three imports instantly without downloading and visiting three sites, this could be expanded for even more ROI
    • We haven't had any negative impacts as this is mainly a time saver
    Incentivized
    Read full review
    ScreenShots