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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Trends

    Score8.6 out of 10
    N/AGoogle Trends is a search engine optimization software solution offered by .N/A

    Siteimprove

    Score9.1 out of 10
    N/AThe Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).N/A

    Ubersuggest

    Score8.1 out of 10
    N/AUberSuggest is a search engine optimization software solution offered by NP Digital.N/A
    Pricing
    Google TrendsSiteimproveUbersuggest
    Editions & Modules
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google TrendsSiteimproveUbersuggest
    Free Trial
    NoYesNo
    Free/Freemium Version
    NoNoYes
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details———
    More Pricing Information
    Features
    Google TrendsSiteimproveUbersuggest
    SEO
    Comparison of SEO features of Google Trends and Siteimprove and Ubersuggest
    Feature
    Google Trends
    6.0
    35 Ratings
    25% below category average
    Siteimprove
    -
    Ratings
    Ubersuggest
    8.6
    9 Ratings
    11% above category average
    Keyword analysis8.533 Ratings00 Ratings9.59 Ratings
    Backlink management5.08 Ratings00 Ratings9.08 Ratings
    SERP ranking tracking5.013 Ratings00 Ratings9.09 Ratings
    Page grader5.09 Ratings00 Ratings9.58 Ratings
    Competitive analysis8.021 Ratings00 Ratings9.08 Ratings
    Site audit / diagnostics5.08 Ratings00 Ratings8.59 Ratings
    Site recommendations5.09 Ratings00 Ratings8.58 Ratings
    Task management6.24 Ratings00 Ratings6.05 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Trends and Siteimprove and Ubersuggest
    Feature
    Google Trends
    6.3
    24 Ratings
    19% below category average
    Siteimprove
    -
    Ratings
    Ubersuggest
    8.2
    6 Ratings
    8% above category average
    Local SEO6.021 Ratings00 Ratings6.05 Ratings
    Social SEO6.015 Ratings00 Ratings7.55 Ratings
    Mobile SEO6.016 Ratings00 Ratings10.05 Ratings
    Global SEO7.024 Ratings00 Ratings9.56 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Trends and Siteimprove and Ubersuggest
    Feature
    Google Trends
    6.0
    11 Ratings
    33% below category average
    Siteimprove
    -
    Ratings
    Ubersuggest
    8.0
    7 Ratings
    5% below category average
    Multi-domain support6.05 Ratings00 Ratings7.56 Ratings
    Integration with web analytics tools6.011 Ratings00 Ratings8.57 Ratings
    Web Analytics
    Comparison of Web Analytics features of Google Trends and Siteimprove and Ubersuggest
    Feature
    Google Trends
    -
    Ratings
    Siteimprove
    7.5
    3 Ratings
    8% below category average
    Ubersuggest
    -
    Ratings
    Lead Conversion Tracking00 Ratings10.01 Ratings00 Ratings
    Bounce Rate Measurement00 Ratings7.01 Ratings00 Ratings
    Device and Browser Reporting00 Ratings5.01 Ratings00 Ratings
    Pageview Tracking00 Ratings7.22 Ratings00 Ratings
    Event Tracking00 Ratings8.01 Ratings00 Ratings
    Reporting in real-time00 Ratings7.92 Ratings00 Ratings
    Referral Source Tracking00 Ratings7.82 Ratings00 Ratings
    Customizable Dashboards00 Ratings7.43 Ratings00 Ratings
    Best Alternatives
    Google TrendsSiteimproveUbersuggest
    Small Businesses
    Serpstat
    Score10 out of 10
    Matomo Analytics
    Score9 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.4 out of 10
    Lead Forensics
    Score9 out of 10
    Yoast
    Score8.4 out of 10
    Enterprises
    Google Search Console
    Score9 out of 10
    Chartbeat
    Score9.2 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Google TrendsSiteimproveUbersuggest
    Likelihood to Recommend
    8.5
    (35 ratings)
    9.1
    (19 ratings)
    9.0
    (10 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    7.0
    (3 ratings)
    8.5
    (4 ratings)
    9.0
    (3 ratings)
    Availability
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    6.4
    (6 ratings)
    9.3
    (5 ratings)
    10.0
    (3 ratings)
    Online Training
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Google TrendsSiteimproveUbersuggest
    Likelihood to Recommend
    Google
    Google Trends is great for research and planning, to analyse keyword demand and associated costs. It really does help plan to capture consumer demand. It can be a little tricky to use, as the UX design isn't brilliant, so you'll need to learn how to navigate the website.
    Incentivized
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    Siteimprove
    Siteimprove works well for managing the health and performance of your customer-facing sites in terms of performance, digital experience, and accessibility. It also helps to define policies to proactively avoid experience breaks or issues for customers before they occur. It can improve by providing more options to configure policies for large sites with thousands of pages.
    Incentivized
    Read full review
    NP Digital
    Ubersuggest is well suited for people who needs to conduct a basic keyword research to rank content in google. Whoever, the tool can be limited for people with more expertise and SEO knowledge. Nevertheless, having more free tools than other similar platforms, I recommend it to those who are starting in SEO.
    Incentivized
    Read full review
    Pros
    Google
    • I love how Google Trends presents the popularity of a specific query by location. For example, my product may be more popular or more "searched" in a specific state or city. This helps a lot for direct mail campaigns or any sort of in-person marketing efforts like events or pop-ups. You could use the information from Google Trends to decide what locations will be more receptive of your product/industry or you could see where people have little to no interest and build a brand awareness campaign focusing on those areas.
    • Another great feature within Google Trends is that it shows "Related Queries", which are basically suggestions of better keywords or phrases to incorporate into your content. If you search for data on a keyword you're using that's too broad (your content won't stand out among other web pages) or too narrow (not many potential customers are searching that keyword or phrase), Google Trends will suggest a related keyword or phrase that is more appropriate or trending at the moment. You could go back and incorporate these phrases into your content so that it's more likely to be found on search engines.
    • Within the Google Trends "Related Topics" section, you can choose whether you want to see topics that are "Top" or "Rising". I like this feature because looking at a "Rising" topic can help you create content that's more likely to be seen - especially if you're a beginner. Most topics that are in the "Top" category can have thousands of web pages that you're competing against and you can feel like your content is drowning. But the topics in the "rising" category can be great for newer sites that haven't developed authority online yet. You can write on one of these topics and be one of the first sites to create content on that topic, which gives you a head start over other sites.
    • Google Trends "Categories" is also a great feature. If you don't have any content ideas for your website, you can easily find inspiration by selecting a category that's relevant to your industry. The top keywords or topics will come up and you can create content on those topics to increase your number of web visitors. For example, if you work in the fashion industry and you don't have content ideas, you can have Google Trends generate data for the "Beauty & Fitness" or "Shopping" categories to see what's trending. Google will tell you if a specific brand, person, or event is trending and you could write an article based on one of those trends. Since people are searching for that topic, your content will be seen. This is a great way to create timely content even if you're new to an industry or simply haven't kept up with it.
    Incentivized
    Read full review
    Siteimprove
    • User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
    • Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling
    Incentivized
    Read full review
    NP Digital
    • Monitoring broken links - helps optimise your Google ranking
    • Researching hashtags and keywords for website and social media to keep relevant
    • Researching competitor keywords to get a competitive advantage
    Incentivized
    Read full review
    Cons
    Google
    • It would be nice to have breadcrumbs available so that I can go backward in a particular search. One I click a topic and then click the related terms two or three times, I find that I'm so far down the rabbit hole that the "Back" button in my browser is a really inconvenient way to find my way back to a certain stage of my search. If there were breadcrumbs I could jump directly back to a particular stage and chase another rabbit from there.
    • It's easy to get lost searching in here for an extended period of time. I would be nice to be able to print a report of my whole session when I have finished.
    • It would be nice to have a Top Tends board of job searches or other information related to jobs that are currently popular Google searches.
    Incentivized
    Read full review
    Siteimprove
    • I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
    Read full review
    NP Digital
    • Improve the user interface.
    • Speed up the Ubersuggest platform because it loads many unnecessary graphical elements or tooltips when the user looks for data.
    • Improve keyword research for other languages than English.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Siteimprove
    No answers on this topic
    NP Digital
    Ubersuggest offers everything related to SEO in a single platform. I need it to improve my ranking on search.
    Incentivized
    Read full review
    Usability
    Google
    Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
    Incentivized
    Read full review
    Siteimprove
    Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.
    Read full review
    NP Digital
    It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.
    Incentivized
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    Support Rating
    Google
    I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
    Incentivized
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    Siteimprove
    I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.
    Read full review
    NP Digital
    They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.
    Incentivized
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    Online Training
    Google
    No answers on this topic
    Siteimprove
    No answers on this topic
    NP Digital
    Ubersuggest offers lots of free training on how to use the platform and digital marketing in general. The content is super useful.
    Incentivized
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    Alternatives Considered
    Google
    Google Trends is a great place to start in the content curation, content research, blog post writing, and resource page creation process. It is not, however, a place to do serious SEO optimization. Tools like Moz, or Analytics SEO would be a better place to go after you do initial research on Google Trends to dial in your keywords, and optimize content for search engines.
    Incentivized
    Read full review
    Siteimprove
    We have used or tested other tools that get installed on a computer or that are hosted online, but none of them offer the features that come with Siteimprove. TotalValidator Pro will check your site for accessibility issues, but it is a manual check and there is no historical reporting. I can;t remember the names of the other online solutions, but even if they offered similar features as Siteimprove, they were all very expensive .
    Incentivized
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    NP Digital
    Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past. For larger companies I would probably look at someting else, but Ubersuggest is good for most SMBs
    Incentivized
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    Return on Investment
    Google
    • Google Trends has shown me when a keyword is no longer working for my website so that I can adjust the content accordingly.
    • It shows me seasonal differences so I can adjust my PPC budgets to be on pace with the trends.
    Incentivized
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    Siteimprove
    • Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
    • Siteimprove has helped reduce our broken links, style violations and misspellings.
    • Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.
    Incentivized
    Read full review
    NP Digital
    • Has helped with keeping our blog topics fresh for clients.
    • We're able to keep track of SEO performance for clients who don't want to shell out for expensive SEO tools.
    • The site audit function has helped us to sell website redesigns as well as SEO packages.
    Incentivized
    Read full review
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